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About Alan Berg
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Alan is a featured presenter at major conferences including: catersource, The Special Event, Wedding MBA, the Irish, Indian & Dubai Wedding Summits, the UK Wedding Conference, WEPP Cancun, Love Elevated Saint Lucia, EasyWeddings Evole and other major industry conferences in North America and internationally (14 countries, and counting). He has extensive sales, sales management and marketing experience ranging from publishing two wedding magazines, to Vice President of Sales at The Knot (at the time the largest wedding website in the world), and now, in addition to public speaking and consulting with venues, caterers, entrepreneurs and local businesses, Alan is also a contributing Education Guru for WeddingWire, the leading wedding technology company. He also speaks and consults for weddingsonline in Ireland, Dubai and India, as well as Guides For Brides in the UK and Easy Weddings in Australia, and dozens of venues, hotels, bridal shops, planners, entertainers and more.
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For more information on Alan's website review and consulting and/or sales training services; to get a copy of his books, e-books, Audio MP3s and DVDs, or to have Alan speak for your company, group or association visit www.AlanBerg.com, or contact Alan via email, Alan@AlanBerg.com, or call 732.422.6362, international enquiries 001 732 422 6362.
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Alan is the author of the books "If your website was an employee, would you fire it?", "Your Attitude for Success", both now in their 2nd editions, his highly-acclaimed sales book "Shut Up and Sell More!", "Why Don't They Call Me?" and his latest book "Wit, Wisdom and the Business of Weddings"
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Alan speaks to thousands of entrepreneurs and business professionals every year through webinars, live presentations and MP3 Audio programs.
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For more information on Alan's website review and consulting and/or sales training services; to get a copy of his books, audio books, e-books, Audio MP3s, or to have Alan speak for your company, group or association visit www.AlanBerg.com, or contact Alan via email, Alan@AlanBerg.com, or call +1.732.422.6362, international enquiries 001 732 422 6362.
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"Bringing Alan in to talk to not only you, but your team will be one of the best investments you could make for your business, I can promise you that."
Jorden Mahler, Briscoe Mahler, Richardson, TX
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"Every time I speak with Alan Berg, I make money."
David Grimm, Signature Talent, Reston, VA
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"Alan Berg turned my sales team into a selling machine!"
Robb DeSimone, Lake Pearl, Wrentham, MA
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"Every chance I get to hear Alan speak about important topics that can impact my business I immediately register!" - George Confoey, CE Productions, Boston, MA - read more reviews
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Author Updates
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Blog postIt’s pretty clear that 2021 is going to be a busy year for doing weddings. The latest release of The Knot 2020 Real Weddings Study [COVID-19 Edition] shows that nearly half the weddings from 2020 were postponed, most of those to 2021. When you take all of those weddings on top of the weddings that were already scheduled for this year, it’s shaping up to be the busiest wedding year in our lifetimes, if not ever. Yeah, after last year that’s a welcome stat. The other side of that, of course, is3 weeks ago Read more
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Blog postI counted down 12 Tips for the Last 12 Days of 2020 2020 was a year that most of us want to forget. As the year comes to a close, I counted down 12 Tips that will help you get a jump on a better 2021. They range from your website to reviews, sales tips to how not to get ghosted on your email replies. Click each of the headings below to read that tip.
Want to learn more? Come to my FREE webinar, January 11th “4 reasons couples don’t reply to your emails”
Get Webinar Info and Ticke2 months ago Read more -
Blog postSaying that 2020 is a year that most of us would like to forget is a statement of the obvious. It’s always easier to look at the negative that’s in front of us, but there have been some bright spots. I’ll agree that finding those bright spots is sometimes hard when the dark cloud looms large. There are always things to be grateful for, if you’ll focus your attention on them. I’m grateful to speak with my 90-year old Dad every morning. Hearing his voice and knowing he’s safe and healthy is a g3 months ago Read more
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Blog postDoes it ‘feel’ right? Does it pass the smell-test? Do you get the warm and fuzzies? Or, do you have to have the data to support every decision? We all make decisions our own way, and not every decision is made the same way. How do you make your decisions? Do you like to do your research, map out a plan, check and recheck before acting? Or, do you jump right in because your gut tells you it’s the right thing to do?
I’ve been framed! When we make a decision, we use4 months ago Read more -
Blog postWhen newlyweds and engaged couples ask about the secret to our happy marriage, I often half-joke it’s that I accept that it’s always my fault. That’s usually good for a chuckle, but I said “half-joke.” A younger me didn’t understand the power of accepting responsibility. A younger me had a strong need to be right. Don’t get me wrong, I still like to be right… I just don’t have to be right all the time. It’s a very liberating state of being.
I’d rather be happy I’ve been known to say t5 months ago Read more -
Blog postWhat is the new normal? After every major event we hear about “the new normal,” but what does that really mean? What is normal? Normal is what feels comfortable. Normal is what feels effortless. Is that really normal? Life isn’t always comfortable or effortless, regardless of what’s going on around us. If there’s anything we can count on, it’s that life will throw us curveballs, usually at the most inopportune time. So why don’t we talk about the new normal when the economy is humming along?6 months ago Read more
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Blog postDoes it feel like every day is the same, or is it just me? Sometimes I forget what day of the week it is, or the date, and no, I don’t think it’s just my age, or suffering from what we like to call “CRS” – Can’t Remember S… (you decide what comes next). I’m just not used to being home this much, and there was more of a variety in my schedule on the road. To be fair, when I was traveling a lot I often didn’t know what day of the week it was, either (CRS?). But this feels different.
The mor6 months ago Read more -
Blog postRunning a business is like running a marathon, or maybe an ultra-marathon. You need to develop the skills and stamina to keep going. Those skills are the technical skills of your craft, as well as the business skills to make it profitable and successful. Surely the current conditions have thrown a wrench into your race. And in the actual running world, even the NY City and Boston marathons have been canceled. The difference is that those canceled races will never happen. They’re not8 months ago Read more
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Blog postThere’s a lot of discussion these days around leadership, and No, this is not a political post. Families need leadership. Schools need leadership. Religious groups need leadership. Businesses need leadership. And yes, Governments need leadership. So, what’s the difference between leadership and management?
The view is different, depending upon where you’re sitting I’ve been a worker, a manager, and a leader. These are very different roles. Much to9 months ago Read more -
Blog postI don’t have to tell you that these are unprecedented times, you’re living through this craziness, too. Being a glass-half-full kind of guy, I like to look for the silver linings. One of the positive things that could come out of this is that many of you will become really good at selling remotely (which I prefer to call it, rather than virtual sales). And when things go to the new normal (notice I didn’t say go back to the way they were, because they’re not going to), the wedding a10 months ago Read more
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How can you create a rapport, continue the conversation they've already started, and in many cases even get the sale, without speaking with them on the phone, or in person? That's what Alan will answer for you in this book. He'll show you how to get them to reply quicker, and how you can convert those inquiries to appointments, whether live or virtual and even make sales, all through the same method with which they've reached out.
Alan will show you his 8 tips for converting wedding and event inquiries into sales. You'll see how using the right tone, energy and format, can make all the difference. And, he'll give you a few simple tips that will have them replying to messages that they currently ignore.
Lastly, there are real examples of conversations that wedding and event businesses, just like yours, have used to get appointments and sales, all without a phone call. And there's more bonus material in the book, and on Alan's site.
Want to know if this will work for you? Here's what other businesses have written after using Alan's techniques:
"In the past few weeks, I have already experienced positive results from utilizing some of the techniques Alan suggested."
"I am pleased to say we've been getting a lot more responsiveness to our inquiry emails since we changed the language."
"I immediately put the tips you gave into practice and am seeing more follow-up emails which will hopefully turn into more business."
Whether you love it or hate it, making sales drives your wedding and event business. You don’t get to use your creative skills for cooking, music, flowers, decor, fashion, ceremonies, or whatever your business is, until you make the sale. If you’ve been selling for a long time, this book will be a good refresher. If you’re new to selling, this book will give you the tools, and the confidence, to make more sales. I’ll show you how to ask better questions, really listen to the answers, and help your customers buy.
Using real examples and stories, of people just like you, I’ll guide you to find you own, unique selling style. When your customers can see and understand why they should buy from you, and only you, they have to pay your price. You’ve taken an important first step towards making more sales. Thanks for choosing me as your guide.
Alan Berg, CSP
Working from home can save the world!
1 Habit for a Thriving Home office is for anyone who wants to avoid traffic, a long commute, reduce their carbon footprint, save time, minimize interruptions in their workday, have more control over their schedule, focus on priorities and make significant contributions to their business, company, clients or the world.
Anyone CAN work from home, but if you want to have a Thriving Home Office, this book is for you. This is a collection of best practices from Happy Achievers who productively work from home, having a positive impact and influence on those they serve. They are organized, manage their time well, get important work done and save time, money, and the environment while they do so. Learn 1 Habit for a Thriving Home Office that will make the biggest difference for you today.
1 Habit For a Thriving Home Office is filled with Habits that, when instilled, can heal and enhance your business, spirit, and family.
1 Habit For a Thriving Home Office is for anyone running a business at home, people who work for a company, and telecommute and for companies that are transitioning more of their employees to a work-from-home force.
The book can help you take the giant leap to exit the cubicle farm and take your life back while making more money, saving more money, and having an impact beyond your own life.
Look at these stats...
* The US alone would save over $650 billion by changing to Home Based Business or Telecommute work models.
* Oil consumption would be reduced by 280 million barrels a year.
* Greenhouse Gas Emissions would be reduced by the equivalent of 9 million cars a year.
Most people will save
* $1500.00 a year on gas.
* $3000 a year on lunch, dinner, and coffee
* $4-7k a year on child care.
* $1700 a year on wardrobe.
* Gain 12 weeks a year by not sitting in your car every day, in traffic going to and from the cubicle farm.
Featuring Contributions From…
Debbie Rosemont, Steven Samblis, Alan Berg, Randy Dean, Michael A. Gregory, Darlene Law, Christopher Jossart, Louise Tyrrell, Kathy Gruver, Mary Nestor, Reade Milner, Kamia Kindle, Irene Zamaro, Kirsten Jarvi, Gaurav Bhalla, Cynthia A. Peel, Jennifer Mastor, Heather Denniston, Tabitha Colie, Regina F. Lark, Scott Schweiger, Melinda Slater, Jim Hessler, Liz Jenkins, Kelly Smith, Lauren Burgon, Silvia Peterson, Dan Faulkner, Jessica Riverson, Aubrey Armes, Laurie Nichols, Erik “Mr. Awesome” Swanson, Brooks Duncan, Kirsten Sandoval, Jen Taylor, Lori Vande Krol, Jill Nichols-Hicks, Yvonne D. Hall, Gazala Uradnik, Ron Rael, Kristin Bertilson, Stacey Sorgen, Jackie Ramirez, Nicole Mangina, Reisha Holton, Daphne Michaels, Ashok S. Ramji, Andrew Hinkelman, Leona Thomas, Sarah Frink, Lisa Fischer, Rose Harrow, Jeff VandenHoek, Mindy Garrett, Cynthia Lindsey, Betsy Matias, Neelu Gibson, Andrea Duffield, Janine Sarna-Jones, Shannon McGinnis, Denise Lloyd, Jennifer McKibbin Harris, David Schwartz, Mike Nakamura, Whitnie Wiley, Andrea Heuston, Denise B. Lee, Brandon B. Kelly, Sharon Davis, Paul Andrés Trudel- Payne, Kamelia Britton
This is book 5 of the 1 Habit book series
I1 Habit™ Could Change Your Life Forever
You know the joy you feel when you are so passionate about your "why" that you can't wait to wake up and jump right into life? That motivation will get you started, but to be able to follow through, you need the Habits that will help you place one foot in front of the other when things get tough.
Author, Steve Samblis spent years searching the world for the most successful people on the planet. He got to know them and asked them each "What was the one most crucial habit in your life that has made the most significant impact on your success." He then took these 100 Habits and put them into a book called 1 Habit.
Not only does the 1 Habit contain the Habits, but it also teaches you how to make a Habit part of who you are. Make it part of your being. Once instilled in you, the Habits becomes something you just automatically now do, and that automates your pathway to success.
These Habits come from people that you want to model your life after. A group that Steve has termed as “Happy Achievers”. People that are operating at the highest levels Emotionally, Spiritual, their Physical Character, the way they Live, and of course, Financially. Happiness through the balance of performing and living at your peak in all those areas of their lives.
Bottom line, you could spend 20 years of trial and error trying to find these Habits for yourself, or you can read 1 Habit and learn from others that have already done the work for you. 1 Habit compresses decades into days.
Lastly, the knowledge you will find in 1 Habit is not power. Execution is power. If you don't put these habits into your life, what you have in your heart, your desires will honestly only be a dream. And, the last thing we want is for you to be 90 years old and you look back and say… "Wow, that was a nice dream." When it could be your reality if you start adopting these Habits into your life right today.
Steven Samblis, Dr. Greg Reid, Dr. Tony Alessandra, Frank Shankwitz, Dr. Rebecca Heiss, Lt. Randy Sutton (Ret), Marie Roberts De La Parra, Mark Tufo, John Davis, Eileen McDargh, Dr. Todd Dewett, Erik Therwanger, Billy Arcement, Mark Sanborn, Kathy Gruver, Joy Rains, Linda Zander, Susan Sharp, John Ayo, Rick Broniec, Gaurav Bhalla, Bonnie Low-Kramen, Robert Siciliano, Joe Schmit, Kelly Byrnes, Mike Wittenstein, Jim Cathcart, Mandy Bass, Gary Gopar, Dr. Sue Morter, Michael Gregory, Ray Waite, John Floyd, Alan Berg, Theresa Puskar, Art Sobczak, Brent Scarpo, Bill Jelen, Mohamed Tohami, Dr. Hassan Tetteh , Bridgett McGowen, Robert T. Whipple, Sean Glaze, Jeff Davidson, Diana Maux, Merrick Rosenberg , Mark Levit, Mat Shaffer, Kristin E. Smith, Holly G. Green, Chris Warner, Motoe Haus, Steve Beckles-Ebusua, Raymond Harlall, Lisa Braithwaite, Marc Griffiths, Jason Hewlett, Gail Rubin, Darlene T. Carver, Brandon B. Kelly, Mike Tankel, Ted Ma, Abby Donnelly, Amy Leslie, Naomi Bareket , Alvin Law, Daniel Levine, Katie Mares, Roy Smoothe, Mischel LeeBoyd, Tracy Litt, Greg Vetter, Buck Jones, Van C. Deeb, Craig Titley, David Meltzer, Shawn Edwards, Erik Swanson, James Wittaker , Sharon Lechter, Jennifer and Stephanie Sutto, Cort Davies, Jessica Radetsky, Joe Sweeney, Dr. Steve Taubman, Christopher Bollenbach, John Shin, Angelica Bridges, Richard J. Shemin, M.D., Robin Hoffman Haack, Peter B. Stark, Lori McNeil, Krystylle L. Richardson, Dani Rocco, Travon Taylor, Sheree Trask, Lynda Sunshine West, Natalie Susi
This is book #1 of the 1 Habit book series
It was designed to be a quick and easy read as I want you to get on to taking real action. Without action there can’t be any change. Whether you work with a professional website designer or you look in the mirror to see your designer, you’ll discover easy things you can do, right away, to improve the performance of your current site or help you design a new one.
Are you ready to begin? Let’s start your journey to greater success, today.
Here's some thoughts from real people who've read it:
“For those that think their website is perfect then they need to buy this book. I did. I can tell you that Alan Berg hit every point and question I had brought to attention was answered in his book. All I can say is buy it!!!”
Rich Steckler, Infinity Films, Hollywood, FL
“Awesome book. Quick read, but very powerful. I feel like it helped me take immediate action to upgrade my site. A must read..”
Beau Kramer, Kramer Events, Paso Robles, CA
Ya sea que ame u odie la idea, hacer la venta es lo que realmente constituye a su negocio en la industria de las bodas y eventos. Usted sencillamente no puede desempeñar sus habilidades creativas para cocinar, tocar música, hacer arreglos florales, decorar, diseñar moda, realizar ceremonias, o lo que sea que su negocio sea, hasta que realice la venta. Si usted ha estado vendiendo por mucho tiempo, este libro le servirá como una actualización. Si usted es nuevo en las ventas, este libro le dará las herramientas y la confianza para hacer más ventas. Le mostraré cómo hacer mejores preguntas, escuchar las respuestas y ayudar a sus clientes a comprar. Usando ejemplos e historias reales, de personas como usted, le guiaré para encontrar su propio y único estilo de venta. Cuando sus clientes pueden ver y entender por qué deben comprarle a usted, y sólo a usted, no objetarán en pagar su precio. Usted está dando un importante primer paso hacia la realización de más ventas. Gracias por elegirme como su guía. - Alan Berg, CSP…todo comienza con una venta.
It was designed to be a quick and easy read as I want you to get on to taking real action. Without action there can’t be any change. Whether you work with a professional website designer or you look in the mirror to see your designer, you’ll discover easy things you can do, right away, to improve the performance of your current site or help you design a new one.
Are you ready to begin? Let’s start your journey to greater success, today.
Here's some thoughts from real people who've read it:
“For those that think their website is perfect then they need to buy this book. I did. I can tell you that Alan Berg hit every point and question I had brought to attention was answered in his book. All I can say is buy it!!!”
Rich Steckler, Infinity Films, Hollywood, FL
“Awesome book. Quick read, but very powerful. I feel like it helped me take immediate action to upgrade my site. A must read..”
Beau Kramer, Kramer Events, Paso Robles, CA
Read this book to recharge your inner power and reach greater heights, personally and professionally. You’ll feel empowered to take the actions necessary to move your life and business forward.
Read stories about people, young and old, just like you, who have faced challenges from removing the training wheels on a 5 year old's bike to open heart surgery. See how when you view a situation differently, you're able to increase the chances of a better outcome.
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