Alicia Rockmore is a self-proclaimed organizational maniac who seamlessly juggles a fast-paced career and full home life. Her friends and family describe her as over the top organized and call on her to help them get their lives buttoned up and pulled together. This includes everything from organizing closets to managing financial information to planning a family reunion.
Prior to co-founding Buttoned Up, Inc with Sarah Welch, Alicia was a marketing whiz working for well-known brands like Wish-Bone Salad Dressing, Ragu Pasta Sauces, Total Cereals and Wheaties. Alicia received her MBA from the University of Michigan in 1992 and her BA from Claremont McKenna College in economics in 1987. Prior to her marketing career, Alicia was a CPA with a Big 6 accounting firm.
Alicia and her husband, Adam, live in Los Angeles, CA. Having moved eleven times in 18 years of marriage, she truly knows the value of having disparate parts of her life organized and under control.
Alicia is responsible for herself, her disorganized but lovable husband, Adam, their eight-year-old daughter, Lucy, and her 90-year-old mother. She notes: “The 80/20 principle has been a lifesaver for me. I have learned that when I handle the critical things in my life, I feel so much more relaxed. Being organized does not have to be hard. As a matter of fact, it can be fun.”
When it comes to her To Do List, her methods are to take care of the essentials. “If you don’t have a focused plan, you will always be handling your ‘urgent’ organizing goals and never get to your ‘important’ goals.” Alicia not only believes firmly in this philosophy, but also battles it everyday. As a working mother and CEO of the company that is growing exponentially, the “Urgents” on her list are always increasing. “In order to stay on top of my ‘Urgent’ to dos so I can accomplish my ‘Importants’ I rely heavily on one basic principle- routine. My daily schedule has to remain as static as possible so I can always rely on the extra time at the end of my work day to tackle any fires that must be dealt with ASAP.”