From Publishers Weekly
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I learned a few new things from the book, but I was hoping the book would show me examples and dive in to how to actually come up with a "story. Read morePublished 19 days ago by Zannie
Great read for everyone who owns their own business. The author really brings out the thought provoking process. Highly recommend this book.Published 1 month ago by Amazon Customer
This was the first of Seth's books that I read. I really enjoyed this book. His concept of storytelling your product to the consumer is straight genius. Read morePublished 1 month ago by Greg Montoya
I haven't finished reading the book but am loving it so far. It is the new age of marketing, telling stories. I love the humor and bluntness of the writer.Published 1 month ago by Sendra
Seth does a great job of helping us to niche down to a specific market. And then telling a story that appeals to that group. We can't be all things to all people.Published 2 months ago by Michael R. Douglas
I can't get enough of Seth Godin. What an awesome writer. I just purchased my 4th book.Published 2 months ago by Billy Ayala
Seth Godin makes a great work explaining how our minds work in this new era of marketing. Classic advertising is dead and efficient marketing now relies on telling the right story... Read morePublished 2 months ago by Adrien C