I'm almost halfway through the book but I can't read it anymore b/c his writing style makes it hard to comprehend the ideas as you're reading.
The books starts out with a few main points: different people share a "worldview"- find a common worldview and figure out how to reach that group (and sell to them) by telling them a "story". The "story" consists of lies that people who share that worldview tell themselves to feel comfortable in the world. For instance - "food products labeled as organic help me live longer"... Its not necessarily a lie but its a view shared by many people who value their longevity (a shared worldview)... And that group of people will believe it whether or not organic-labelled food will actually help them live longer.
I've simplified his main idea, I think, and I didn't do it very well... that IS his main idea though. Its simple... pretty brilliant. However, the first 30 pages in the book tells it all, I believe. I don't think its necessary to read the rest... about halfway through the book, I'm finding some repetition of the main ideas...
Additionally, I'm having trouble getting through the rest of his book b/c of his writing style... its somewhat "conversational". He writes as if he is talking to a live audience. Which is fine... if you hear a speech, it is easy to follow the speakers line of though because lack of phrases and complete sentences are compensated by tone of voice and voice pitch. Its okay to be grammatically informal if you're talking aloud to someone else - rises and falls in the voice, emotion, even facial expression, help you follow the ideas. But on paper, I'm finding this way of writing hard to follow. His ideas are already somewhat complex and need a lot of explanation... so the writing style makes it harder to understand...
Reading this book is exhausting. I don't look forward to reading the rest.
- Amazon Business : For business-only pricing, quantity discounts and FREE Shipping. Register a free business account
