Top positive review
One person found this helpful
Recommended for the marketer
on January 17, 2015
As usual, Seth Godin is amazing! If you are in marketing or management, All Marketers Are Liars will make you think about the story your company (or product) is telling, whether or not that story that will resonate with the right people (worldview) who will then buy your product, and whether or not the story you're telling is authentic (which it must be!). Throughout the book Godin provides many examples -- good and bad -- of the various stories told by businesses, from restaurants to car manufacturers to cosmetic companies.
Marketing is storytelling. As a marketer, your job is to tell stories, and in this book Godin will guide you in doing that effectively.
If you are in marketing, I highly recommend this book.