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All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All Paperback – April 24, 2012

4.5 out of 5 stars 636 ratings

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Frequently bought together

  • All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
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Editorial Reviews

Review

Praise for Seth Godin:

"Godin...is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted on and off."
Forbes

"It's easy to see why people pay to hear what he has to say."
Time

"If Seth Godin didn't exist we'd need to invent him."
—Alan Webber, founder, Fast Company

"If your idea, or issue, or candidate, or product isn't catching on, you haven't been reading Seth Godin."
—Micah Sifry, cofounder, Personal Democracy Forum

"Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer…and also a clear-eyed visionary."
Miami Herald

About the Author

Seth Godin is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including Permission Marketing, Purple Cow, All Marketers Are Liars, Small is the New Big, The Dip, Tribes, Linchpin, and Poke the Box. He's an entrepreneur, the founder of several successful businesses and a popular TED speaker. He writes one of the most influential business blogs in the world at sethgodin.com.

Product details

  • Item Weight : 5.6 ounces
  • Paperback : 240 pages
  • ISBN-10 : 9781591845331
  • ISBN-13 : 978-1591845331
  • Product Dimensions : 4.93 x 0.44 x 6.97 inches
  • Publisher : Portfolio; Reprint Edition (April 24, 2012)
  • Reading level : 18 and up
  • Language: : English
  • ASIN : 1591845335
  • Customer Reviews:
    4.5 out of 5 stars 636 ratings

Customer reviews

4.5 out of 5 stars
4.5 out of 5
636 global ratings
How are ratings calculated?

Top reviews from the United States

Reviewed in the United States on July 4, 2017
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55 people found this helpful
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Reviewed in the United States on August 9, 2015
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16 people found this helpful
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Reviewed in the United States on January 9, 2017
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9 people found this helpful
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Reviewed in the United States on March 2, 2016
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Top reviews from other countries

Julie
1.0 out of 5 stars Ironically, not a good story
Reviewed in the United Kingdom on March 31, 2019
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8 people found this helpful
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Amazon Customer
5.0 out of 5 stars Has some great examples. Really useful tool If you are about ...
Reviewed in the United Kingdom on October 15, 2017
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Gav-a-laar
5.0 out of 5 stars Great lil’ book
Reviewed in the United Kingdom on June 13, 2020
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Stuie
5.0 out of 5 stars They Lied?!! The bastards!
Reviewed in the United Kingdom on March 18, 2013
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9 people found this helpful
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Carlos Venancio
5.0 out of 5 stars A great marketing book
Reviewed in the United Kingdom on December 29, 2013
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One person found this helpful
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