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All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All Paperback – April 24, 2012

4.5 out of 5 stars 1,209 ratings

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Editorial Reviews

Review

Praise for Seth Godin:

"Godin...is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted on and off."
Forbes

"It's easy to see why people pay to hear what he has to say."
Time

"If Seth Godin didn't exist we'd need to invent him."
—Alan Webber, founder,
Fast Company

"If your idea, or issue, or candidate, or product isn't catching on, you haven't been reading Seth Godin."
—Micah Sifry, cofounder, Personal Democracy Forum

"Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer…and also a clear-eyed visionary."
Miami Herald

About the Author

Seth Godin is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including Permission Marketing, Purple Cow, All Marketers Are Liars, Small is the New Big, The Dip, Tribes, Linchpin, and Poke the Box. He's an entrepreneur, the founder of several successful businesses and a popular TED speaker. He writes one of the most influential business blogs in the world at sethgodin.com.
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Product details

  • ASIN ‏ : ‎ 1591845335
  • Publisher ‏ : ‎ Penguin Publishing Group; Reprint edition (April 24, 2012)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 240 pages
  • ISBN-10 ‏ : ‎ 9781591845331
  • ISBN-13 ‏ : ‎ 978-1591845331
  • Reading age ‏ : ‎ 18 years and up
  • Item Weight ‏ : ‎ 5.6 ounces
  • Dimensions ‏ : ‎ 5.03 x 0.41 x 6.99 inches
  • Customer Reviews:
    4.5 out of 5 stars 1,209 ratings

About the author

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Seth Godin is the author of nineteen international bestsellers that have been translated into over 35 languages, and have changed the way people think about marketing and work. For a long time, Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade.

He's a recent inductee to the Marketing Hall of Fame, and also a member of the Direct Marketing Hall of Fame and (go figure), the Guerrilla Marketing Hall of Fame.

His book, Tribes, was a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It's about the most powerful form of marketing--leadership--and how anyone can now become a leader, creating movements that matter.

His book Linchpin came out in 2008 and was the fastest selling book of his career. Linchpin challenges you to stand up, do work that matters and race to the top instead of the bottom. More than that, though, the book outlines a massive change in our economy, a fundamental shift in what it means to have a job.

Since Linchpin, Godin has published two more books, Poke the Box and We Are All Weird, through his Domino Project. He followed these with The Icarus Deception via Kickstarter, which reached its goal in less than three hours. Joined by Watcha Gonna Do With That Duck and V is for Vulnerable, those books are now widely available. In late 2014, he announced his latest, What To Do When It's Your Turn, sold directly from his website.

In addition to his writing and speaking, Seth was founder and CEO of Squidoo.com,. His blog (find it by typing "seth" into Google) is the most popular marketing blog in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.

You can find every single possible detail that anyone could ever want to know at sethgodin.com

Customer reviews

4.5 out of 5 stars
4.5 out of 5
1,209 global ratings

Top reviews from the United States

Reviewed in the United States 🇺🇸 on April 25, 2014
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Reviewed in the United States 🇺🇸 on June 28, 2009
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Julie
1.0 out of 5 stars Ironically, not a good story
Reviewed in the United Kingdom 🇬🇧 on March 31, 2019
12 people found this helpful
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Gav-a-laar
5.0 out of 5 stars Great lil’ book
Reviewed in the United Kingdom 🇬🇧 on June 13, 2020
One person found this helpful
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Stuie
5.0 out of 5 stars They Lied?!! The bastards!
Reviewed in the United Kingdom 🇬🇧 on March 18, 2013
10 people found this helpful
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Amazon Customer
5.0 out of 5 stars Has some great examples. Really useful tool If you are about ...
Reviewed in the United Kingdom 🇬🇧 on October 15, 2017
One person found this helpful
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Carlos Venancio
5.0 out of 5 stars A great marketing book
Reviewed in the United Kingdom 🇬🇧 on December 29, 2013
One person found this helpful
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