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All In Startup: Launching a New Idea When Everything Is on the Line Hardcover – June 30, 2014
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From the Inside Flap
If Owen Chase can’t find a way to turn his company around in the next nine days, he’ll be forced to shut it down and lay off all of his employees. He has incurred substantial debt and his marriage is on shaky ground.
Through pure happenstance, Owen finds himself pondering this problem while advancing steadily as a contestant at the World Series of Poker. His Las Vegas path quickly introduces him to Samantha, a beautiful and mysterious mentor with a revolutionary approach to entrepreneurship. Sam is a fountain of knowledge that may save his company, but her sexual advances might prove too much for Owen’s struggling marriage.
All In Startup is more than just a book about eschewing temptation and fighting to save a company. It is a lifeline for entrepreneurs who are thinking about launching a new idea or for those who have already started but can’t seem to generate the traction they were expecting.
Entrepreneurs who achieve success in the new economy do so using a new “scientific method” of innovation. All In Startup demonstrates why four counterintuitive principles separate successful entrepreneurs from the wanna-preneurs who bounce from idea to idea, unable to generate real revenue.
You will likely get only one opportunity in your life to go “all in” on an idea: to quit your job, talk your spouse into letting you drain the savings account, and follow your dream. All In Startup will prepare you for that “all in” moment and make sure that you push your chips into the middle only when the odds are in your favor. This book holds the keys to significantly de-risking your idea so that your success appears almost lucky.
Join Owen and Sam for this one-of-a-kind journey that will set you on the right path for when it’s your turn to put everything on the line.
From the Back Cover
Praise for all in startup
“I dare you to find a business book for entrepreneurs that’s as useful as All In Startup, and I double-dare you to find one that’s as much fun to read. Diana Kander captures what it’s like to launch something new. The result is a book that helps set readers on the path to finding startup success.”
—Tony Hsieh, CEO of Zappos.com and author of the #1 New York Times Bestseller Delivering Happiness
“This is a must read for anyone interested in launching a new product or business. All In Startup makes lean concepts more accessible through a simple but powerful allegory to which readers will easily relate. Diana Kander helps readers understand the value of the lean approach by tying it to a memorable story.”
—Steve Blank, Lecturer, U.C. Berkeley, Stanford University, Columbia University and UCSF
“Not often enough is a business book so chock-full of intelligent advice and such a fun read.”
—John Jantsch, author of Duct Tape Marketing and Duct Tape Selling
“There is seldom a read that when you start it, you can’t put it down. Diana Kander has crafted such an experience that fuses an engaging story of choices, dilemmas, tradeoffs, and problems with the real-world experience of the entrepreneur. In a narrative that captures the culture and the spirit of an entrepreneur in a worthy tale of swagger, hustle and intuition, the reader will learn the lessons of the ‘all in’ entrepreneur and build a framework to approach their own entrepreneurial pathway. Before you know it, the lessons framed in the book become your own, to the extent that you will convince yourself you have always known them. I’ve concluded that anyone who thinks they may want to take a crack at founding a business should read All In Startup first.”
—Ted Zoller, Director, Center for Entrepreneurial Studies, University of North Carolina, Chapel Hill
“If more books were like All In Startup, the business world would be much better off, and significantly more entertaining. This is a delightfully fresh take on what it requires to follow your passion—even against the odds. Highly recommended!”
—Jay Baer, New York Times bestselling author of Youtility
Top customer reviews
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This is a great book for anyone debating spinning up a startup either as something on the side or for their primary income. It's a story format that revolves around a poker tournament. While I know basically nothing about poker, it was easy enough to follow that I don't feel I missed anything due to my lack of poker knowledge. There are some very good points and concepts in this book that are presented in a very relevant and entertaining way - not dry at all. It's a pretty easy read as well. I'm not much of a reader, but I got through it in a weekend no problem and learned a lot on how to begin structuring my startup.
She included realistic dialogue that made the book come to life. I am talking about cursing, sexual tension, comedy... very interesting and fun to read. At one point I chose reading this over finishing a Netflix series.. that's how interesting this book was.
Fortunately for him, he encounters an enlightened spirit in the form of an individual who is able to show him the error of his ways and teaches him the Lean Startup approach. It's actually pretty cool in the way it introduces these revolutionary ideas (Steve Blank's Customer Discovery approach) in a user-friendly and non-technical way.
I think I'll require this book for my Introduction to Entrepreneurship course this Spring. Perhaps it will help speed the learning of rather sophisticated business ideas.
I can't tell you how many business books I've put down after a few dry chapters. I hope other business book authors start taking this novel "novel" tack!
If you are starting a business then read this book and remember that to not get the message of the book means you will be Owen.
A lot of the concepts "I have heard a 100 times" and thought I knew what had to be done or found it too hard because most book tell you what to do but don't make it clear WHY or even give an example of HOW. I had heard "find a pain point" but a Migraine is a much better analogy.
I also love the novella style of the book. I think we tend to internalise the messages more than a normally dry business book.
This is easily one of my favourite books.