Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Other Sellers on Amazon
+ $3.99 shipping
+ $3.99 shipping
All You Need is a Good Idea!: How to Create Marketing Messages that Actually Get Results Hardcover – May 27, 2008
|New from||Used from|
"Rebound" by Kwame Alexander
Don't miss best-selling author Kwame Alexander's "Rebound," a new companion novel to his Newbery Award-winner, "The Crossover,"" illustrated with striking graphic novel panels. Pre-order today
From the Inside Flap
If you're not in marketing at a big corporation, you probably don't have the luxury of hiring a big ad agency, or have the big budgets often required for successfully spreading your message far and wide. But how do you make your business grow without the resources of a bigger firm? Fortunately for you, all you really need is a good idea.
Jay H. Heyman's All You Need Is a Good Idea! shows you step by step how to create powerful marketing and advertising ideas that dramatically increase sales without having to invent new products, increase sales forces, find new distribution channels, or spend a ton of money you don't have. No matter how small your business is, this insightful resource will teach you how to stand out in the marketplace, build bigger market share, garner high-exposure publicity, appear larger than you really are, and make your competition extremely nervous.
Informal, conversational, and totally practical, All You Need Is a Good Idea! guides you with simple, easy-to-follow principles that stress fun and creativity. It takes the mystery out of building your business, providing unique, hands-on marketing guidance, from generating the first fuzzy notion to perfecting the final idea, and includes informative, relevant case studies of actual marketing campaigns.
If you're a marketer, business owner, or entrepreneur who wants real bang for the buck, All You Need Is a Good Idea! presents the ins and outs of creating truly effective, powerful marketing messages that will propel your business to the next level of growth and success.
From the Back Cover
Praise for All You Need is a Good Idea!
"I had the privilege of working with Jay Heyman for many years, and I can honestly say that he's one of the brightest, most talented admen around. Anyone working in advertising should buy Jay's fantastic new book. It's chock-full of illuminating case histories and real-world advice on how to hone and unleash the creative voice from within. Written with clarity and wit, All You Need Is a Good Idea! is one great idea, indeed."
O. Burtch Drake, President and CEO, American Association of Advertising Agencies (19942008)
"What marketers need most these days is a good idea that actually works! Jay Heyman has written a guide to creating these ideas, and put it all down in a wonderfully clear and creative book that should be part of every successful marketer's how-to library!"
Robert Passikoff, Ph.D., founder and President, Brand Keys, Inc.
"A fun, easy-to-read how-to with practical advice for small businesses struggling to develop good marketing ideas. Heyman's voice is conversational, inspirational, and wry at just the right times. His message is always encouragingyou can do it!and his book will show you how."
Regina Kahney, CEO, Marketorial.com, Web site Design & Marketing
"Jay Heyman has written a great book that all entrepreneurs can benefit from. The experience Jay offers readers will guide them in creating the marketing ideas that will better position their company's products and services against their competitors. I will be recommending this book to all my clients."
Monte Rosenthal, Vice President, JPMorgan Chase Small Business Banking
"Who needs a good idea? Anyone who plans to get ahead in business. Jay's engaging style helps take the fear out of the creative process, and ensures that whatever you create is on target strategically. His style and 'no big words' philosophy makes for an easy read of some very essential marketing principles."
Peter Friedfeld, Executive Vice President, ClearVision Optical
"All You Need Is a Good Idea! is an excellent guide to both creating good ideas and how to use them to promote your business or service. I am making it required reading for all of my clients."
Jim Fell, Principal, ENCOMPASS Strategy + Development
If you buy a new print edition of this book (or purchased one in the past), you can buy the Kindle edition for only $2.99 (Save 88%). Print edition purchase must be sold by Amazon. Learn more.
For thousands of qualifying books, your past, present, and future print-edition purchases now lets you buy the Kindle edition for $2.99 or less. (Textbooks available for $9.99 or less.)
Author interviews, book reviews, editors picks, and more. Read it now
Top customer reviews
There was a problem filtering reviews right now. Please try again later.
Jay H. Heyman knows this and explains to the reader how they can do it too. The real-world examples and case studies taken from his career in advertising demonstrate these are no pie-in-the-sky theories that "might" work -- they are valuable war stories from the creative front designed to give you insight into how you can experience satisfaction and success by getting great results from putting your own (good!) ideas into action.
Good ideas result from novelty and cleverness. They give your business a different and lasting identity. And you'll get good ideas if you spend some time looking at what your competition is doing (and not doing). Build on what they do so you'll be better. And it is important to remember that GREAT ideas are not necessary. If you consistently pump out good ideas you will do just fine.
This was kind of a short book. It has small pages, large type, 1.5 line spacing, and the margins were not small. And it was padded with blank pages, too. But there is good content included. The long list of 21 chapters is geared toward helping the reader get his or her marketing creativity working. And I particularly liked the "Good Idea" sidebars. There were many bullets included throughout the book that helped me grasp points better as I read.
I would have liked the book better if was not as conversational as it was. The book felt a little like the author had not really written it. But instead, he had dictated into a digital recording device and had someone type his dictations into paragraph form. Maybe this explains why the author kept telling me what was to come later in the book. I generally don't like that style of writing. I like books that are well outlined and written. The kind where every word has a purpose and none are wasted. 4 stars!
PS. Take a look at the Search Inside information Amazon provides for this book. The TOC provided there will let you know specifically what this book covers.
What I love about this book is that it is written in a very conversational style, yet, the thinking is grounded in classical marketing strategy. The author gives real-life examples and tips that are very practical and don't require large budgets. It's an easy and entertaining read and unlike many business books, the ideas actually stick.
One of my favourite examples in the book of a good idea is of a New York sightseeing company that uses double-decker buses. Instead of the traditional red, the buses are painted yellow and black to resemble a New York taxi. A simple yet creative idea that made this tour company stand out from their competition.
Heyman's whole mission is to give business owners the confidence to create or evaluate good ideas so they get sales results. Good ideas are fresh, often taking something familiar and giving it a new twist, something unexpected yet relevant. Good ideas differentiate and build a brand and also have the strength to carry a campaign. They have the power to make you smile and they are single-minded.
Good one Jay!
karin koonings [...]