on July 17, 2013
I smoked for 26 odd years. The first smoking cessation event occurred, decades ago, via the cold turkey method, which lasted all of six weeks.
Noticed the 20th Anniversary (2005) edition, of this book, in a bookstore, in July, of 2011, and purchased it, on a lark, as the title was intriguing, and it was time to stop smoking again, as the price of cigarettes had become non-affordable, due to overtaxation, perpetrated by the anti-smoking zealots. Cancer is a heredity genetic defect, anti-smokers, inclusive of the author, disseminate misinformation that smoking results in cancer.
The second attempt, at smoking cessation, in July, of 2011, was much easier, utilizing the tactical mental techniques taught, in this book; sans nicotine patches, inhalers, electronic cigarettes, etc. The mental technique allows one to deflect, evade, and ward off the nicotine craving until they fade; averting nicotine replenishment. A slicker, smarter, & easier methodology compared to plain cold turkey. Success requires smoking cessation to be a high priority personal objective, as the book only provides the tactical mental methodology, but not the motivation, which is crucial. Concurrence with the author's opinions appears to be irrelevant, to success; however deployment of the subtilely concealed tactical mental techniques appears to be mandatory, for success. Slight personalization, making it more germane to oneself, is advisable, as it increases the probably of success. It made a difference, for moi.
Cold turkey alone will wean one off the nicotine addiction, however it will not address or eliminate smoking recidivism, which the author attempts, to address, in the book, for the masses, utilizing generic solutions, applicable to the majority, which is why his smoking cessation methodology lasts, for the majority. Basically, one must eliminate, the desire; a.k.a., root cause elimination, for successful long term cessation.
The book is quite economical, given the price of the book, at the time, and more frugal when compared to the other smoking cessation methodologies. Recoupment of the initial financial investment (ROI) has occurred, many folds over, via avoidance of purchases of extremely overtaxed cigarettes. The extreme overtaxation makes smoking non-affordable, for the non-affluent, financial discrimination.
The passage of time, has validated, the methodology durability & sustainability, i.e., zero smoking recidivism, up to the moment, meriting posting of this review, on the second anniversary of smoking cessation. Paraphrasing the author favorite catchphrase, again, on the third anniversary: Yippee; I have been a non-smoker, for three years.
My posthumous thanks, and kudos to Mr. Allen Carr, the author, for the creation, and publication of an affordable low cost smoking cessation technique, of especial relevance to the indigents.
Nota bene, the 2011 American edition, of this book, contains changes, not made by the author, that may lessen the smoking cessation success rate, obviously, the revisionist believed otherwise, and did not pay homage to the "If it ain't broke, don't fix it." philosophy, caveat emptor.