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Amazon Autopilot: How to Start an Online Bookselling Business with Fulfillment by Amazon (Fba), and Let Them Do the Work Paperback – January 1, 2013
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Now, for the book itself. (I got the PDF version, which is why my review does not say 'Amazon Verified Purchase'). The Amazon retail business has its first Ernest Hemingway, and his name is Peter Valley. I suspect that's his ghost writer name but he is truly one of the best writers I've seen. Brother has flow.
Okay, enough about Peter's writing style. I learned a WHOLE lot from this book. Peter dissects and reconstructs misconceptions (and presents the facts) over EVERY nuance of your Amazon selling business that you can imagine: repricing, long-tail, sales rank, sourcing products, negative buyer feedback, etc. It's like he got inside every seller's head and said, "Oh, so that's bothering you? Well here's your answer".
Because of Peter, I'm changing a few of my strategies, including my repricing. And I'm stubborn as a mule, so his ability to sway me (effortlessly) deserves props.
My only critique? You can probably find the first 1/3 of the book's content (other Amazon seller 'basics') in books you already have. It's the other 2/3rds that take up the lion's share of the value.
Thank you, Peter.
The book also goes into more detail about media sourcing and grading than anything else I've seen. There are extensive sections describing where and what to buy and good information about "long tail" theory and how to use it.
If you get morally outraged very easily then you may not like some of his black hat tricks, but you can always choose to ignore them. In fact, that section is only a couple of pages out of a total of 180 pages.
Overall, a great book with a lot of valuable information for anyone selling on Amazon.
I expected more information on sourcing media products, but this book didn't give me any new ideas. If anything, I realize that I need more efficient on consistently pursuing various sources, but this book doesn't offer much on techniques to manage this process. The single biggest problem for most successful media sellers is the constant feeling of hustling because it's all too easy to let this business run your life.
The author does live a bit on the edge. For example, he's very willing to list books as "New" that are not exactly new according to condition guidelines. He'll get a lot of backlash about this...honestly, it doesn't bother me a ton. However, if he's creating dissatisfied customers, he's really hurting the reputation of the whole marketplace, which hurts us all.
Overall, I think the author is smart. He probably would have a lot more to offer after a couple more years of running his FBA business because he's the type that will keep developing his processes and sourcing model. While secrecy can be important, you do sacrifice a bit of that right when you decide to write a business guide. I was left with the feeling that the author was purposely holding back potentially helpful detail and information.
If there's a follow-up with more advanced techniques, I'd be an enthusiastic buyer.
If you're looking for a better introduction to FBA, I'd recommend Chris Green's "Retail Arbitrage."
Most Recent Customer Reviews
I bought this book 2 years when I started my FBA book business, and now I have 5 employees. Yes, you could spend hours upon hours looking for this information on the Internet but... Read morePublished 5 months ago by Avid reader 61
This book is fun to read. Mr. Valley knows his business well and he provides you with a platform of facts to build your FBA book selling business on. Read morePublished 6 months ago by S. Heisser
Not gonna lie this was a big disappointment for an intermediate seller. Some of the stuff he put in here was a literal joke like where to find books: thrift shops ect.duh.... Read morePublished 9 months ago by Brian Crane
This is one of the best books I've ever read about selling books on Amazon. The book contains some information about sourcing, but for me the greatest information in the book was... Read morePublished 9 months ago by erin
This book is not like I thought it would be, wouldn't recommend it to anyone who wants to climb up further in business.Published 12 months ago by David Reguero
Perfect! And definitely auto-pilot worthy. Best book I've read on the subject, and it will be the last. No need for anything more.Published 12 months ago by DR
probably would have taken me 2x as long to get this micro business off the ground if it wasn't for this book. multiple FBA sites point to this manual for good reason. Read morePublished 14 months ago by maximino grantham