Fire HD 10 Tablet with Alexa, 10.1" HD Display, 16 GB, Black - with Special Offers (Previous Generation - 5th)
- Our largest display on our thinnest tablet yet. Available in black, white, and introducing silver aluminum.
- Silver aluminum option features an all-metal backing for a premium tablet experience
- Beautiful widescreen 10.1" HD display with over a million pixels (149 ppi / 1280 x 800)
- Fast quad-core processor up to 1.5 GHz. Rear-facing 5 MP camera and front-facing HD camera.
- Now with Alexa, a cloud-based voice service that provides quick access to the entertainment you want, including music, games, audiobooks, and more. Ask questions, shop, find news, weather, and more - just press the home button and ask.
- Enjoy millions of movies, TV shows, songs, Kindle e-books, apps and games -- including Netflix, Facebook, HBO, Pandora and more
- 16, 32, or 64 GB of internal storage. Free unlimited cloud storage for all Amazon content and photos taken with Fire devices. Add a microSD card for up to 200 GB of additional storage.
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Fast and responsive
The fast quad-core processor consists of two high-performance 1.5 GHz cores and two 1.2 GHz cores running simultaneously for quick app launches, smooth games and videos, and great overall performance.
Power when you need it
Don’t be tethered to an outlet—with up to 8 hours of mixed-use battery life, Fire HD 10 gives you the flexibility to go wherever the day takes you.
Beautiful HD display
Fire HD 10 features a widescreen 1280 x 800 high definition display with over a million pixels (149 ppi) for a bright, vivid picture. Enjoy a great viewing experience with wide viewing angles, less glare, blacker blacks and more brightness thanks to a fully laminated IPS (in-plane switching) LCD display.
Capture life’s moments
Fire HD 10 features a 5 MP rear-facing camera for taking photos and shooting 1080p video. Custom auto-white balance and auto-exposure algorithms help you capture sharp, colorful, and ideally exposed pictures and video in different lighting conditions. The 720p front-facing HD camera is perfect for Skype calls with friends and family.
No more worrying about storage space
Keep photos, movies, and compatible games and apps with you using a microSD card slot to expand your tablet’s storage by up to 200 GB. Plus enjoy free unlimited cloud storage for all your Amazon content and photos taken with your Fire device.
Stands up to everyday life
Amazon engineers Fire tablets to hold up against everyday life. As measured in tumble tests, Fire HD 10 is almost 2x more durable than iPad Air 2.
Choose from millions of Kindle e-book and magazine titles. Connect with the largest online community of book lovers on Goodreads. Discover over a million titles with a Kindle Unlimited subscription. Also, listen to your favorite books with Audible. Plus, enjoy exclusive Kindle features you only get from Amazon like X-Ray, Whispersync, Vocabulary Builder, Page Flip, Blue Shade and more.
Enjoy all your favorite movies and TV shows on Amazon Video, Netflix, HBO NOW, and more. Discover hundreds of thousands of TV episodes and movies, plus fling Amazon Video content to your TV using Second Screen. Enhance your video experience with features you only get from Amazon, including ASAP, X-Ray, On Deck, and FreeTime Parental Controls.
Over 400,000 apps including favorites like Facebook, Twitter, and Spotify. Play great titles like Frozen Free Fall, Angry Birds Slingshot Stella, and Sonic Dash from developers like Disney, Gameloft, Rovio Entertainment, and more.
Alexa comes to Fire Tablets
Alexa provides quick access to the entertainment you want, including music, games, audiobooks, and more. You can also ask Alexa questions, check your calendar, get news, find sports scores, and even control your smart home. All you have to do is press and ask.
Whether you’re looking for your favorite playlist or need a quick joke, you can ask Alexa. Just press and ask for a song, artist or genre, and stream directly over Wi-Fi. Alexa also provides voice control for Amazon Music, Pandora, TuneIn, IHeartRadio, and more.
One Press. Millions of Possibilities.
When connected to Wi-Fi simply press the home button for 1 second then ask. Alexa will respond to you and will even show visual responses to certain questions.
Now you can ask Alexa a question and get an immediate voice response. When you press and ask, Alexa can pull up your Flash Briefing, Wikipedia articles, news, sports scores, and more.
Everyday tasks made easier
Alexa on Fire tablets helps make the everyday easier. Just press and ask to set alarms and timers, check traffic, your calendar, to-do or shopping lists, and more.
Control your smart home
Alexa works with devices such as lights, switches, thermostats, and more from SmartThings, Insteon, Nest, ecobee, and Wink. Switch on the lamp before getting out of bed, turn on the fan or change the temperature on your thermostat while reading in your favorite chair, or dim the lights from the couch to watch a movie—all voice controlled from your tablet.
Compare Fire Tablets
|Resolution||1024 x 600 (171 ppi)||1280 x 800 (189 ppi)||1280 x 800 (149 ppi)|
|Colors||Black, Marine Blue, Punch Red, Canary Yellow||Black, Marine Blue, Punch Red, Canary Yellow||Black, White, Silver Aluminum|
|Processor||Quad-core 1.3 GHz||Quad-core 1.3 GHz||Quad-core up to 1.5 GHz|
|Content||Access to millions of movies, TV episodes, songs, books, apps, games, and more||Access to millions of movies, TV episodes, songs, books, apps, games, and more||Access to millions of movies, TV episodes, songs, books, apps, games, and more|
|Audio||Mono speaker, built-in microphone||Dolby Atmos, dual stereo speakers, built-in microphone||Dolby Atmos, Dual stereo speakers, Built-in microphone|
|Storage||8 or 16 GB (expandable by up to 256 GB), Free unlimited cloud storage for Amazon content||16 or 32 GB (expandable by up to 256 GB), Free unlimited cloud storage for Amazon content||16, 32 or 64 GB (expandable by up to 200 GB), free unlimited cloud storage for Amazon content|
|Camera||VGA Front-facing camera + 2 MP rear-facing camera with 720p HD video recording||VGA Front-facing camera + 2 MP rear-facing camera with 720p HD video recording||720p HD Front-facing camera + 5 MP rear-facing camera with 1080p HD video recording|
|Connectivity||Dual-band Wi-Fi||Dual band Wi-Fi||Dual band Wi-Fi|
|Battery Life||Up to 8 hours of reading, surfing the web, watching video, and listening to music||Up to 12 hours of reading, surfing the web, watching video, and listening to music||up to 8 hours mixed use|
|Weight||10.4 oz (295 grams)||13 oz (369 grams)||15.2 oz (432 grams)|
|Dimensions||7.6" x 4.5" x 0.4" (192mm x 115mm x 9.6mm)||8.4" x 5.0" x 0.4" (214mm x 128mm x 9.7mm)||10.3" x 6.3" x 0.3" (262 x 159 x 7.7 mm)|
|Customer Support||Screen Sharing + email, web, and phone||Screen Sharing + email, web, and phone||Screen Sharing + email, web, and phone|
New Fire OS 5 features
In addition to Alexa, our latest Fire OS update allows you to quickly access great game play directly from the Games tab with Twitch, the world’s leading social video platform and community for gamers. Fire tablet owners will also have easy access to over 65,000 recommendations from ComiXology, which provides an unrivaled library of comic books, graphic novels, manga and more.
Share content with Family Library
Family Library links your Amazon account to that of your spouse or partner so you can easily share apps, games, audiobooks, and books, and it now allows Prime members to share their Prime Video content. Access your family's content across devices—both Amazon devices and free Amazon apps for other platforms, including iOS and Android.
Find the things you love easier
Fire OS is the best entertainment experience on a tablet with quick access to the things you do most. The home screen includes dedicated content pages for books, games, apps, video, music, audiobooks, and Newsstand, making it quick to pick up right where you left off. Powered by Amazon’s recommendations engine, you can quickly browse books, movies, TV shows, music, apps, and games suggested just for you.
No more waiting
With ASAP (Advanced Streaming and Prediction), Amazon movies and TV episodes are ready for you to watch instantly. ASAP dynamically adapts to your viewing habits.
On Deck automatically downloads Prime Video (for Prime members) and the first episodes of Amazon Original Series while your device isn’t in use, ensuring that there is always something new to enjoy instantly, even when offline.
Integrated on-device tech support
Screen Sharing brings Mayday-powered customer service to Fire tablets. Simply call customer service and Amazon experts can connect to your Fire tablet to co-pilot through features by drawing on your screen, walking you through how to do something yourself, or doing it for you—whatever works best.
Try Prime free for a month
If you haven't tried Amazon Prime in the past, we'll give you a 30-day free trial. Experience what millions of members already enjoy—unlimited streaming of thousands of hit movies and TV episodes, ad-free access to over a million songs, reading a Kindle book a month for free, and Free Two-Day Shipping on millions of items. Learn more
Unlimited reading on any device
Prime Reading gives you unlimited access to over a thousand books, current issue magazines, comics, Kindle Singles, and more. With access from any device – including your phone, tablet, or Kindle – you can read however you want, whenever you want.
Stream thousands of movies and TV episodes with Prime Video
With Amazon Prime, members enjoy unlimited streaming of thousands of movies and TV episodes at no additional cost, including award-winning Amazon Original Series Transparent, top HBO shows; like True Blood, Girls, Curb Your Enthusiasm, and more popular movies and TV shows; like Downton Abbey, Under the Dome and Transformers: Age of Extinction.
No Wi-Fi, no problem—Prime Video downloads
Exclusive to Prime members, download thousands of Prime Video movies and TV episodes. Watch downloaded videos anywhere—on a plane, on vacation, in the car, or wherever you don't have a wireless connection. Prime Video offers offline viewing, included at no additional cost.
Over a million songs free with Amazon Music
Amazon Music gives Prime members unlimited, ad-free access to over a million songs, more than a thousand playlists, and hundreds of stations with unlimited skips. Find more music from your favorite artists, your favorite genres or let Amazon’s personalized recommendations introduce you to your next favorite band.
Add SHOWTIME, STARZ, and more to Prime
Prime members can add SHOWTIME, STARZ, and more to their Prime membership. These subscriptions are ready to watch anywhere, anytime—no cable or satellite subscription required. Starting as low as $2.99 a month, Prime members can go to Amazon Video to pick and choose their favorite channels to subscribe to, giving them instant access to episodes the same time they air on TV, including Homeland and The Affair from SHOWTIME, and Outlander and Ash vs Evil Dead from STARZ. Prime members can try any or all of these subscriptions with a free trial, and can cancel anytime.
Hundreds of Thousands of movies and TV episodes to stream, buy, or download
Whether you're a Prime member or not, enjoy a huge selection of TV episodes and movies, plus exclusive features like ASAP and Amazon FreeTime. Fire Tablets are an easy way to enjoy Netflix, Amazon Video, HBO NOW, Hulu Plus, and low-cost movie rentals.
Looking to cut the cord or get more from your cable?
Now you can watch TV without cable with subscriptions to apps like HBO NOW and Showtime, and with Sling TV—which includes ESPN and CNN—you can watch the big game or live news. Or use your cable subscription to stream what you love with on-demand through apps like HBO GO, Showtime Anytime, and Watch ESPN.
Watch on the big screen
Fling Amazon movies and TV shows from your tablet to your big-screen TV using Second Screen. This turns your TV into the primary screen, freeing up your Fire tablet to provide playback controls, a customized display for X-Ray, or simply be a place to email, browse the web, and more while you watch a movie. Second Screen is available for Amazon Fire TV, PlayStation 3, and PlayStation 4.
Exclusive titles at the lowest prices
Over one million exclusive titles that you won't be able to find anywhere else. Shop the Kindle Store for millions of books, newspapers, and magazines. Over one million titles are priced at $2.99 or less. Over two million are $9.99 or less.
Read as much as you want with Kindle Unlimited
Choose from over one million titles and thousands of audiobooks. From mysteries and romance to sci-fi and more, freely explore new authors, books, and genres on any device for just $9.99 a month. Create virtual bookmarks with Whispersync, so your Fire tablet picks up right where you left off. Try Kindle Unlimited free for 30 days. Learn more
Enjoy vibrant magazines
Our interactive magazine experience allows you to start reading in just a few seconds with access to any back issue at any time on the cloud. Plus, most Kindle Magazines come with a 30-day free trial.
Share with friends on Goodreads
Fire tablets are integrated with the world’s largest site for readers and book recommendations, with over 40 million members, 1.1 billion books added, and 43 million book reviews. See what your friends are reading, share highlights and rate the books you read with Goodreads on your Fire tablet.
NEW—Flip through books while saving your place
Page Flip makes it easy to find pictures, charts, maps and even your notes and highlights from different parts of a book. While you swipe to other pages or zoom out to see page thumbnails, Page Flip automatically saves the page you’re reading, pinning it to the side of your screen so you’ll never lose your place.
Read comfortably at night…
Blue Shade is an exclusive Fire OS “Bellini” feature that works behind the scenes to automatically adjust and optimize the backlight for a more comfortable nighttime reading experience. Simply tap Blue Shade on the quick actions menu to turn on this feature and enjoy your favorite book, news article, app, or any other nighttime activity without straining your eyes.
…without giving up a good night’s sleep
Recent studies by Harvard Health Publications have shown that evening exposure to blue light from electronic screens can suppress our bodies’ production of melatonin, a naturally occurring hormone. The suppression of melatonin can prolong the time it takes to fall asleep, which in turn can delay REM sleep and reduce alertness the following morning. Blue Shade gives you the option to fine-tune the color settings, with the device intelligently adjusting the color filtering so that at any color or brightness, the blue wavelength light is always sufficiently suppressed compared to other wavelengths.
Over 400,000 apps and games
Fire tablets feature instant access to thousands of the most popular free and best-selling games, social media, premium TV and movie providers, and so much more.
The best games
Enjoy best-selling games such as Game of War - Fire Age, SimCity BuildIt, Candy Crush Soda Saga, Monument Valley, and Hearthstone: Heroes of Warcraft.
Huge music selection
With millions of songs from thousands of artists, the Amazon Digital Music Store brings all your favorite music to your fingertips. Music you buy on your Fire tablet is saved to Your Music Library for free, and you can play or download it anytime.
Ad-free access to over a million songs with Prime Music
Prime members can enjoy unlimited, ad-free access to over a million songs, over a thousand playlists, and hundreds of stations. Find more music from your favorite artists, follow along to lyrics with X-Ray, or let Amazon's personalized recommendations introduce you to your next favorite band.
Listen to your favorite books
Audiobooks are great for your commute, while cooking, working out—all those times you can listen but can't read. Audible, an Amazon company, offers more than 180,000 titles, including best sellers, romances, thrillers, and much more. Every book is read by a professional narrator, including leading Hollywood actors such as Jake Gyllenhaal (The Great Gatsby) and Kate Winslet (Matilda).
Sync books across multiple platforms with Immersion Reading
Fire tablets can synchronize Kindle text with companion Audible audiobooks with real-time highlighting to create a more immersive reading experience, as well as deepen learning and comprehension. More than 60,000 Kindle books and companion Audible audiobooks are available across a wide array of genres.
Introducing Amazon Music Unlimited
For just $7.99/month for Prime Members (non-Prime price: $9.99/month), stream tens of millions of songs and explore curated playlists, stations, and weekly new releases—on-demand and always ad-free. Plus, with offline listening, your music is always at your fingertips.
Designed with kids in mind
When kids use Amazon FreeTime, it's like they have their very own personalized tablet. The background color and fonts change to a kid-friendly design and they only see the titles that you give them access to.
Over 10,000 kid-friendly titles with FreeTime Unlimited
Amazon FreeTime Unlimited is the first-ever all-in-one subscription that brings together books, games, educational apps, movies, and TV shows—all the types of content that kids and parents love. From just $2.99 per month, enjoy unlimited access to content including titles from Disney, Nickelodeon, Sesame Street, PBS, and more.
Perfect for parents
Amazon FreeTime is built from the ground up to help give parents peace of mind when it comes to tablet use. Parents can create a profile for each of their children and choose which books, apps, games, and videos they want to give their kids access to. Amazon FreeTime is free on every Fire tablet.
Fire Kids Edition also available
The Fire Kids Edition includes the Fire tablet, 1-year of Amazon FreeTime Unlimited, and a Kid-Proof Case—up to $109 in savings. Plus a 2-year worry-free guarantee. Learn more
Limit screen time, so they don’t just play
With Amazon FreeTime, parents can set daily limits for tablet use, or restrict certain categories—like games and video—while leaving unlimited time for reading.
Content on hundreds of devices
It's easy for you to access your content on other devices. The books, videos, audiobooks, and music that you buy can be enjoyed on other devices through Amazon apps, including apps that are available for Windows, Mac, Android, iOS, game consoles, TVs, and more.
Sync your content across all your devices with Whispersync
Start streaming a movie from Amazon Video on your Fire tablet, pause, then resume watching the same scene on your TV. Whispersync remembers how much you've watched, read, or listened to so you can pick up right where you left off, no matter which device you are using.
Free cloud storage
With every Fire tablet, you get free, unlimited cloud storage for all your Amazon content including unlimited storage on photos you've taken with your Fire tablet, so you can rest easy knowing that you'll never accidentally lose the content you love. See details
Top customer reviews
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- constant freezing of the device,
- slow speed to load apps,
- significant lags when switching apps that only become worse as you load more stuff on the tablet,
- erratic wifi connection that drops often and the ensuing trouble to connect back to the same network, and
- the frequent need to reboot the device,
all factors made this a frustrating device to own . The HDX is far better in every aspect, heck even the original Fire 7 runs better than this device.
The only good things about this device are the screen size and the MicroSD slot. So if you're only watching videos on this, and would like to have the option of watching content offline when you're traveling, this tablet would be just fine. Otherwise, the HDX is still a better option, or you could get the 7" or 8" Fire models. Those are priced cheaper and work better.
Original review is below
For the price point and size alone, the Fire HD 10 would seem like a good deal. For its performance, however, it falls short of expectations. I would probably rate it a 3.5 overall. If it wasn't for the price, the rating would have been even lower. This is a value mid-tier device with a screen size that is good for videos, but the tablet's weight makes it cumbersome for reading books, and it has a number of flaws that need to be ironed out with (hopefully) future software updates.
PROs - Price, speakers, picture quality is great, good screen size for watching videos, expandable memory slot (great for viewing content offline), good mid-tier tablet specially for watching videos.
CONs - Lags significantly when switching or starting/closing apps (runs fine once an app is open), battery life is horrible, tablet size makes one-handed reading difficult.
Meant to be a mid-tier tablet and it is exactly that. The device is claimed to be "Designed for Entertainment" - true, but I would also add "Not designed for performance".
FORM FACTOR - The tablet is thin and light, doesn't feel like such a large tablet given its thin form factor. The device measures 10.3" x 6.3", slightly taller and narrower than the iPad Air which is 9.4" x 6.6". The screen when viewed in landscape mode is great for videos. Apart from the increased size, it feels sleeker and less boxy compared to previous Fire models. However, one-handed reading is not very comfortable on this device specially with a case on it.
SPEAKERS - The dual stereo speakers are superb, definitely one of the finer points of this tablet. At full volume, this tablet is loud (even with Amazon's case on it which has a cutout for the speakers). I have always preferred to use NR headphones to watch videos since I feel they deliver better sound quality, but the speakers on this tablet eliminate the need for headphones, the sound is just that good. Note that give the location of the speakers, the sound may get slightly muffled if you're sitting in bed watching videos in portrait mode, since softer surfaces will come very close to the tablet.
EXPANDABLE MEMORY - The tablet comes with a MicroSD card - a very useful feature to have particularly when traveling or if you wish to watch content offline. Accessing the card slot is a little tricky, but once I was able to get it in the slot, it has been sitting in the slot securely. With the ability of viewing offline content viewing with Prime membership, you can download and watch movies and shows even when Wi-Fi isn't readily available. This makes the microSD card slot a very welcome addition, especially for long trips. I'm glad this feature is finally available.
SCREEN - The screen is made of gorilla glass, similar to previous Fire versions. The display is 1280x800 which looks sharp, technically short of most tablet specs, but it looks good. For comparison purposes, the Fire HDX 8.9 has a 2560x1600 display.
SPEED: The device is slooww - this is due to several bugs in the OS, which should hopefully be fixed soon. But for now, the device lags when performing basic operations like loading a video, or switching from one app to another. This is more noticeable when you are switching from one app to another, or closing a video and starting an app. If you switch from landscape mode to portrait mode, the device takes a few seconds to make the switch to the screen. The lag is most apparent at the time of switching or starting/closing apps for the first few seconds, but once an app or video is loaded, it runs fine after that.
BATTERY - Battery life is horrible, so far in my experience it runs out within a few hours even though the advertised battery life is 8 hours on a full charge. I was barely able to squeeze out 4 hours from it. Again, low price equates to a subpar power battery I guess. Given the fact that both the charging port and the headphone jack are close to each other, watching videos in portrait mode can be cumbersome. This makes it difficult to watch and charge the tablet at the same time (and since the battery life is just ok, I definitely want to be charging my Fire while watching videos so it doesn't run out). Switching to landscape mode solves the problem, you can charge and use the headphone jack together.
CAMERA - The Fire 10 has a 5MP rear camera. This is good enough for a tablet which is not really my first choice for taking pictures, it's useful for situations when I don't have access to my phone. The 720p front facing camera for video calls is just fine as well.
APP STORE - The app store remains the same Amazon app store. Still no Google Play unfortunately. The tablet looks and feels so much like a Android tablet, so it seems strange to not have Google Play. If the Amazon app store had as many apps or games as Google Play, this wouldn't have been an issue. However, the app selection available at least as of now is skeletal.
NO MAYDAY BUT SCREEN SHARING FEATURE - Unlike previous Fire models, this model does no support MayDay, at least not yet. However, it does come with Screen Sharing which allows a customer service technician to access your tablet with your permission to help you navigate through the tablet or solve any technical issues you may be facing. This is good enough for me in case I need help, I'm not crazy about actually seeing the rep that I'm talking to.
BOTTOM LINE - Overall this is a decent mid-tier tablet - value for money given its size and price point. And that's what it's really meant to be. Yes, it's not great, but then it's not $600 either. If you are looking to buy a basic tablet primarily to enjoy the large screen when watching videos, this is a good value proposition.
WHICH ONE TO BUY? - If you are looking purely for a basic value device, for yourself or your kids, that gives you access to the Amazon ecosystem without caring for audio/video quality, the 7" at $49.99 is probably the best option. However, with the slightly increased real estate and added features (better processor, screen, speakers, expandable memory slot), the 8" tablet gives you just enough to spend the extra $100 for a better user experience. If you want a basic tablet for watching videos and playing games and definitely care about screen size, the 10" Fire HD for an even additional $80 is a decent option. The added $80 does deliver a better watching experience compared to smaller tablets.
First I I was very surprised.. by several things about the Fire 10 that made me SMILE:
......1) even though it is large in size the weight is LIGHT so it is much easier to handle than expected ( esp since my fire HD 8.9 HEAVY unit ))
.......2.) it does several things I wasn't expecting.. One is it has SCREEN MIRRORING... that means you can see your tablets screen on you great BIG TV screen. if you choose for games or what ever.
3. ) Smooth and FAST .. due to the nice processor.
......4. ) WHOO HOO.. Google Play store can be easily added without disrupting you Amazon experience ( look it up on youtube))
( it took less than 4 minutes and it was Up and RUNNING )).......
5.) I think the Screen is Beautiful............ ( cannot imagine what others are seeing but this screen looks Great to me)
6.) FINALLY they put the speakers in the FRONT so it is much easier to hear you shows or music etc
7.) I think this is My FAV............I put in a great big 125g sd card and I am loaded to download anything I choose... loads of Movie from the A Amazon Prime Movies,..................ALL of my audio books from Audible.................and a huge amt of my Kindle Books...........
I am delighted....... and should get several years out of this tablet in its present format..........ESP. now that google PLAY STORE is on it .
Happy Happy Happy......
Most recent customer reviews
Also, doesn’t hold a charge as long, so drains quickly.Read more