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Brad Stone

Amazon Unbound: Jeff Bezos and the Invention of a Global Empire Hardcover – May 11, 2021

by Brad Stone (Author)

4.5 2,106 ratings

Goodreads Choice Award nominee

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A Washington Post Notable Book

This New York Times bestseller is a “masterful” (The Washington Post), “juicy tour of the company [Jeff] Bezos built” (The New York Times Book Review), revealing the most important business story of our time by the bestselling author of The Everything Store.

Almost ten years ago, Bloomberg journalist Brad Stone captured the rise of Amazon in his bestseller The Everything Store. Since then, Amazon has expanded exponentially, inventing novel products like Alexa and disrupting countless industries, while its workforce has quintupled in size and its valuation has soared to nearly two trillion dollars. It’s almost impossible to go a day without encountering the impact of Jeff Bezos’s Amazon, between services like Whole Foods, Prime Video, and Amazon’s cloud computing unit, AWS, plus Bezos’s ownership of The Washington Post. We live in a world run, supplied, and controlled by Amazon and its iconoclast founder.

In Amazon Unbound, Brad Stone presents an “excellent” (The New York Times), deeply reported, vividly drawn portrait of how a retail upstart became of the most powerful and feared entities in the global economy. Stone also probes the evolution of Bezos himself—who started as a geeky technologist totally devoted to building Amazon, but who transformed to become a fit, disciplined billionaire with global ambitions, who ruled Amazon with an iron fist, even as he found his personal life splashed over the tabloids.

Definitive, timely, and “engaging” (Jon Meacham, author of The Soul of America), Stone has provided an unvarnished portrait of a man and company that we couldn’t imagine modern life without.

Print length

496 pages
Language

English
Publisher

Simon & Schuster
Publication date

May 11, 2021
Dimensions

6.5 x 1.5 x 9.5 inches
ISBN-10

1982132612
ISBN-13

978-1982132613
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From the Publisher

Editorial Reviews

Review

“Amazon Unbound is particularly valuable in explaining how the company makes money, and the day-to-day decisions that end up having a big effect on consumers….Significantly, the book is also very much a biography of Bezos. And that makes it timely at a moment when our economy is dominated by giant firms headed by a small handful of men….[a] juicy tour of the company Bezos built.”
—New York Times Book Review

"Fascinating and deeply researched....Stone is at his best describing Bezos’s demanding style of management....[a] masterful book."
—Marc Levinson, Washington Post

"An excellent new book...Bezos emerges as the ur-billionaire of our time, the deft wielder of a fortune so vast that he and his company are becoming 'perilously close to invincible.'"
—Farhad Manjoo, New York Times

“How can you tell when the bullheaded and micromanaging boss who trusts his intuition is just nuts, and when he’s nuts but right? That’s a question I had after reading Amazon Unbound, a new book about Jeff Bezos and the last decade or so at Amazon by Brad Stone…While reading Stone’s book, I wondered if Amazon’s failures weren’t always the result of noble swings at big ideas but sometimes because of blind spots: a lack of self-reflection and a corporate culture that resists standing up to Bezos."
—Shira Ovide, New York Times' "On Tech"

"Brad Stone is now the Edward Gibbon of Amazon—a reliable and engaging chronicler of one of the great forces of our age. If a company and a culture can have a biographer, Stone is Amazon’s—which, given the retailer’s ubiquity, makes him a biographer of the way all of us live now."
—Jon Meacham, author of The Soul of America

"There are really only a handful of writers who can craft a page-turning narrative about the most transformative business ideas. Brad Stone is one. His topic of choice -- Amazon and its founder Jeff Bezos -- is equal to his journalistic skill. In this book, he gives us his second must-read account of how the world's most important company and technology titan captured not only global retail, but Washington, Hollywood, outer space and your brain."
—Rana Foroohar, author of Makers and Takers and Don't Be Evil

"In this vivid, anecdote-filled page-turner of a book, Stone goes deep inside a company with colossal power, one we rely on for low-cost, wonderful service, and one that also kills many businesses and jobs. With rare access to Amazon executives, readers are taken inside Amazon meetings, see up close Jeff Bezos's brilliance but also his belligerence, understand the trade-off between impressive efficiency versus the perils of market dominance, and get an up-to-the-moment appreciation of why government is now awake to the monopoly dangers posed by digital giants like Amazon."
—Ken Auletta, author of Googled

"Innumerable gems...by one of the company's most astute observers."
—The Economist

“An excellent new book.”
—Deadline

About the Author

Brad Stone is senior executive editor of global technology at Bloomberg News. He is the author of the New York Times bestseller The Everything Store: Jeff Bezos and the Age of Amazon, which has been translated into over thirty-five languages, and The Upstarts: Uber, Airbnb, and the Battle for the New Silicon Valley. He has covered Silicon Valley for more than twenty years and lives in the San Francisco Bay area.

Product details

Publisher ‏ : ‎ Simon & Schuster (May 11, 2021)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 496 pages
ISBN-10 ‏ : ‎ 1982132612
ISBN-13 ‏ : ‎ 978-1982132613
Item Weight ‏ : ‎ 1.65 pounds
Dimensions ‏ : ‎ 6.5 x 1.5 x 9.5 inches

Best Sellers Rank: #69,587 in Books (See Top 100 in Books)
- #113 in Company Business Profiles (Books)
- #187 in Business Professional's Biographies

Customer Reviews:
4.5 2,106 ratings

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Brad Stone

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Brad Stone is senior executive editor for global technology at Bloomberg News and the author of Amazon Unbound: Jeff Bezos and the Invention of a Global Empire. The book, to be published in May 2021, continues the story that he began with The Everything Store: Jeff Bezos and the Age of Amazon, a New York Times bestseller that won the 2013 Business Book of the Year Award from the Financial Times and Goldman Sachs and has been translated into more than 35 languages. He is also the author of The Upstarts: Uber, Airbnb, and the Battle for the New Silicon Valley. He is a twin, and the father of twins, and lives in the San Francisco Bay Area.

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A Revealing and Riveting Recounting of Amazon's Realities!

Reviewed in the United States 🇺🇸 on June 25, 2021

Verified Purchase

Brad Stone writes with the intensity of an investigative reporter and the creativity of a suspense novelist with a little sensationalism intertwined. Every word is carefully placed to induce the attention you'd pay to the most interesting subject you could imagine. For me, what happens at Amazon is so compelling that I need to read every book written about Jeff Bezos and Amazon. If you've read The Everything Store and One Click, this is like the next level and covers everything significant going on at amazon lately.

What happens at Amazon seems so easy to the customer, but behind-the-scenes an incredible amount of work is going on. The Amazon employees who make everything possible should win the highest awards. How ideas turned into reality is basically what this book is about. You will learn amazing things about Alexa and who her voice really belongs to. Jeff Bezos was also so clever when selecting Alexa's name. You will also get a crash course in how artificial intelligence learns.

The work that makes amazon what it is is mind blowing. In my mind at least I feel that the employees at Amazon are the smartest in the world. And Jeff's ideas have always led us into the future of the Internet. This book reveals all sorts of thought processes and ideas that made the realities we enjoy today.

Brad Stone looks at the positives and negatives and in general he has a balanced view. I think he does not shy away from the truth, but maybe emphasizes more of the negatives for their appeal. If you ignore the little jabs at Amazon and Jeff, you will enjoy this book more. The writing itself is however stellar to the point of amazement.

Brad Stone asks an interesting question at the end of the book. Basically he asks whether the world is better because of Amazon and I think it is. Not only did they manage to help millions of people during the pandemic, they continue to provide a high level of service to customers that is unparalleled online. Jeff Bezos is also indirectly responsible for me meeting all my best friends at Amazon. So my own life would be less interesting if it wasn't for Amazon. I've been reviewing for 21 years and have enjoyed every minute. I also love the convenience of shopping online! I sure do love getting a verified purchase tag on my reviews. :) It is a motivating factor.

So I'd say read this book, but also balance it with your own experience of how Amazon has made your life easier as a customer. By reading this book I also found out about some coconut toffee roasted cashews which I immediately decided to get.

By reviewing this book I am not endorsing all the movies and TV shows this book mentions. I have not seen them all or read all the books mentioned either. I am way behind in movies and TV shows because I've read thousands of books in the past 21 years. Having a kindle has majorly increased my reading habits. I love getting a book instantly. But this book – I bought the physical book.

From this book I take away one line by Jeff Bezos that I think can apply to all of life for the most part: “Be the tortoise and not the hare.”

So this book is thoughtful and it is one of the most interesting books on Amazon to date. I think you will enjoy it and learn some useful life lessons from reading about the experiences of the Amazon employees and Jeff Bezos.

Amazon's beauty is in its diversity and we all have dreams and wishes. At Amazon a lot of the great ideas are wishes we did not even know we had when amazon first started. But over time this site has evolved into a pure delight for the customer. You don't have to agree with everything Amazon sells, but you have to agree you can normally find exactly what you are looking for!

Onward to the continuing adventure...I can't wait to see what happens when Jeff goes up into outer space and then comes back to tell us all about it.

~The Rebecca Review

P.S. There are two typos in the whole book. Not anything serious.

P.S. II - Was happy to see Jeff return from space safely! :) 7/20/2021

9 people found this helpful

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WWoman

A Compelling and Illuminating Read

Reviewed in the United States 🇺🇸 on March 12, 2023

Verified Purchase

Behemoth is the best explanation I’ve ever seen of what Amazon does and why it does what it does. The writing is crystal clear and as compelling as a novel. Most important of all, it shows what the Amazon-dominated future will look like, as nascent Amazon businesses – from banking to healthcare to security to groceries – become huge, as they almost certainly will: “What’s striking is the sheer range of initiatives, and the scale at which they are occurring.”

Behemoth warns that in order to keep Amazon from anti-competitive behaviors, greater regulation may be needed: “Insisting on data transparency and giving a digital platform regulator power to enforce both openness and basic principles ... would transform Amazon without destroying it.”

This book is must reading for anyone who wants to truly understand our digital world and where it is headed.

Helpful

Heather Haack

Interesting biography

Reviewed in the United States 🇺🇸 on May 10, 2023

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Very interesting biography on Bezos that illustrates how Amazon grew to what it is today.

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C

The stories behind the development of Amazon products over the past decade

Reviewed in the United States 🇺🇸 on May 11, 2021

Verified Purchase

This is the second book from author Brad Stone about the history of Amazon.com, and the evolution of both the company and its founder, Jeff Bezos. Stone explains in the the Introduction, that in the years since writing his previous book The Everything Store in 2013, Amazon has seen unprecedented growth. The company has created new flagship products, and branched out into so many other industries, that a new and updated look at both the company and the man were necessary. Stone contends that Bezos himself has also changed over the years, as his wealth has grown with the success of his company. Unfortunately, Bezos was not interviewed for the writing of this book, so most of the information about him is pieced together from friends and former employees, or other interviews and public appearances.

The book starts with stories about the development of Alexa, the Fire Phone, and the Amazon Go stores. The next few chapters cover the international growth of Amazon, and Amazon's cloud computing service AWS. Here you get a bit of a window into how Bezos attempted to guide Amazon's culture within the company. The next few chapters cover the acquisition of the Washington Post and clashes with President Trump, the creation of Amazon Studios, and the movement into the food market with Amazon Fresh and Whole Foods. There is also a section that covers Bezos' publicized affair with a reporter, and his subsequent divorce. This chapter might be one of the main reason that Bezos declined to be interviewed for this book. At the end of the book are about 25 pictures of Bezos from different periods of time over the years.

It was a little bit disappointing that the book doesn't really contain any insights or explanations directly from Bezos himself, and it is somewhat misleading to call this a book about Bezos at all. This is really a history of the product development, growth strategies, and challenges that Amazon has gone through in the past decade. You only get some information about Bezos through the stories about his leadership style and directions he pushed the company. I still enjoyed this book because I was interested in the stories behind the development of these products, but if you were more interested in a biography of Bezos, you might be disappointed.

50 people found this helpful

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William

Amazon empire

Reviewed in Canada 🇨🇦 on February 18, 2022

Verified Purchase

I want to know how it all started so I bought this book. Every interesting.

FD

História da Alexa É Um Incentivo ao Empreendedorismo

Reviewed in Brazil 🇧🇷 on August 28, 2021

Verified Purchase

Jeff Bezos é, sem dúvida, um grande homem de negócios. Não só por estar sempre disputando a posição de Homem Mais Rico do Mundo (o que eu acho uma bobagem, aliás), mas pela criação da Amazon e sobretudo pela persistência em continuar investindo na Alexa quando todos duvidavam dele. O livro é bem escrito e a versão em Português está muito boa também. Li as duas. mas isso porque o Port não estava à venda ainda. Aliás li não, a Alexa leu pra mim. rs.

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Kaien

Amazing

Reviewed in Singapore 🇸🇬 on September 4, 2022

Verified Purchase

Great book to learn how Amazon was form

Phil

Deeply fascinating portrayal of one of the most important companies of the 21st century

Reviewed in Australia 🇦🇺 on May 30, 2021

Verified Purchase

I am endlessly fascinated with Amazon and Bezos. As a business owner, you can't help but be awed by what they have built under Jeff's leadership. Love them or hate them, this book was a page turner that I was obsessed about reading more and more of. It ends on a high note of Jeff stepping back but you will learn so much by reading it, especially if you loved the everything store. Highly recommended.

Fdawood86

A Goldmine

Reviewed in Canada 🇨🇦 on June 17, 2021

Verified Purchase

This book is a goldmine of information on decision making, risk-taking, strategy, and entrepreneurial l spirit.

Skip reading this at your own risk.

4 people found this helpful

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