I love coffee. I’ve tried all kinds. I can not afford to always drink the good stuff. I need a daily drinker. Let me talk about what this coffee is and what it isn’t.
It is a solid competitor in the $8/lb market. It doesn’t have any major flaws. It has a good price.
It isn’t great coffee. It isn’t standing toe to toe with the $15/12oz market.
It could though. It’s major problem is one of logistics. Fortunately, that is what amazon does best. The first mistake is no roasted on date. That is a huge red flag. Secondly, the label says good till a year from now. Sorry amazon. That will never be true of any coffee. You should fire the person who made that claim.
The coffee tasted excellent right out of the bag. Nutty, floral, & delicate. It tastes like a higher tier coffee. But with all coffee like this. It ages very fast once open. This coffee showed its true age after three days. All the subtle flavors left. The bright orange head in the French press was gone after a few days. Not over roasted or dead like Starbucks coffee but still stale. The coffee quickly becomes sensitive to grind and portion. To many beans and the body overwhelms the subtleness. Under ground and the lack of flavor notes leads to a watery taste. Over ground and the moutheness overpowers any disntiguishable taste.
Amazon, get it together. Get the data collected. Figure out how much you need and roast monthly. That is what you do best. Don’t put coffee the experts. You can’t. Out logistic them. That is what you do. You simple do not need to buy contenental/commodity level coffee and shelf it for a year as it sells. You are better than that. This coffee is just slightly under Kroger brand Ethiopian yirgacheffe. You can do better than that.
From the manufacturer
Quality in Every Cup
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Fresh is BestThe fresher the beans, the more satisfying the cup. That’s why our coffees are packed soon after roasting with a one-way freshness valve designed to deliver a high-quality experience at its flavorful best. |
Expertly RoastedEach of our coffees is masterfully roasted in individual batches to unlock the peak of aroma and flavor. We take our time so you can savor every sip. |
Our Light RoastPrecisely timed to showcase the distinct characteristics of a coffee’s origin, our light roasted offerings are ideal for those who prefer a brighter, complex cup with sweetly balanced acidity. |
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| Just Bright | Donut Cafe | Colombia | Go For The Bold | Vanilla | Hazelnut | |
| Roast | Light | Medium-Light | Medium | Dark | Medium-Light | Medium-Light |
| Flavor | Crisp and clean | Well balanced and smooth | Balanced and full bodied | Full-bodied and bold | Fragrant vanilla flavor | Fragrant hazelnut flavor |
| Formats | Whole Bean, Ground, K-Cup | Whole Bean, Ground, K-Cup | Whole Bean, Ground, K-Cup, Decaf | Whole Bean, Ground, K-Cup | Ground, K-Cup | Ground, K-Cup |
Customer Questions & Answers
Customer reviews
Top reviews from the United States
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Reviewed in the United States on June 16, 2018
Style: Just Bright, Light RoastSize: 32 Ounce (Pack of 1)Verified Purchase
Reviewed in the United States on September 17, 2019
It does have good flavor, and if you're looking for a good medium roast, order the light. But it would be nice if they offered an actual light roast, for those of us looking for it.
The pictures compare it to solar roasters (which is light, bright, fresh and flavorful), to the light Amazon brand (good flavor, with slight burnt tones you'd expect of a good medium- medium dark roast, but not on a light roast).
As it stands, it's better than almost all the coffee I can get at Costco. The organic medium roast at Costco is better roasted though (lighter than this light roast).
Style: Just Bright, Light RoastSize: 32 Ounce (Pack of 1)Verified Purchase
Light/ Blonde roast is not light. Roasted to medium dark. Good flavor, but roasting wrong
By C. Moeller on September 17, 2019
The light roast is definitely not a light roast by other standards. I'd hate to see the medium and dark roast(probably charcoal or all the way to diamonds).By C. Moeller on September 17, 2019
It does have good flavor, and if you're looking for a good medium roast, order the light. But it would be nice if they offered an actual light roast, for those of us looking for it.
The pictures compare it to solar roasters (which is light, bright, fresh and flavorful), to the light Amazon brand (good flavor, with slight burnt tones you'd expect of a good medium- medium dark roast, but not on a light roast).
As it stands, it's better than almost all the coffee I can get at Costco. The organic medium roast at Costco is better roasted though (lighter than this light roast).
Images in this review
Reviewed in the United States on May 14, 2018
Style: Just Bright, Light RoastSize: 32 Ounce (Pack of 1)Verified Purchase
Reviewed in the United States on May 15, 2018
Style: Just Bright, Light RoastSize: 32 Ounce (Pack of 1)Verified Purchase
