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Ambitious Brew: The Story of American Beer by [Ogle, Maureen]
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Ambitious Brew: The Story of American Beer Kindle Edition

4.2 out of 5 stars 54 customer reviews

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Length: 452 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled
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Editorial Reviews

From Publishers Weekly

Conventional wisdom has it that giant breweries, driven by corporate greed, have flooded the U.S. with inferior-tasting swill, and the only beer worth drinking is from scattered boutique microbrewers. Nonsense, says Ogle: companies like Miller and Anheuser-Busch are actually near-perfect embodiments of the American dream (in which "liberty nurtured ambition, and ambition fostered success")—and if their beers became noticeably blander 50 years ago, it's because consumers wanted it that way. Ogle (All the Modern Conveniences) looks back at the early years of brewers like Phillip Best, Frederick Pabst and Adolphus Busch as they rose to success making European-style beers for fellow immigrants, converting plenty of native palates along the way. Such men, she claims, should be heralded as captains of industry like Gilded Age icon J.P. Morgan. This material is strong, as is Ogle's analysis of the slow but steady rise of the Prohibition movement, but her narrative loses momentum as she tries to encompass the post–WWII era and add the most successful microbrewers to her list of heroes. Her exuberant musings on the American spirit become distracting, but there's more than enough drama in the family sagas to keep even the soberest of readers turning the pages. (Oct.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

"Maureen Ogle...approach[es] [her] subject with solid research and engaging prose.... Her stories...add substantially to our knowledge of the fragmentation of American brewing in recent years.... [This] work [is] [a] welcome...addition, [a] book that readers will enjoy."
(K. Austin Kerr Brewery History (UK) )

Product details

  • File Size: 14983 KB
  • Print Length: 452 pages
  • Publisher: Mariner Books; 1 edition (October 8, 2007)
  • Publication Date: October 8, 2007
  • Sold by: Houghton Mifflin Harcourt
  • Language: English
  • ASIN: B008IGK6S4
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #590,480 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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