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AmeriColor Electric Color Soft Gel Paste Food Color 12 Pack Kit

4.4 out of 5 stars 206 customer reviews
| 32 answered questions
About the Product
  • Superior coloring strength over any other food color- use much less!
  • Will not separate or weep and won't harden- perfect for frozen goods!
  • Use in the more delicate non-dairy whipped icings and toppings- they won't break down!
  • Get a consistent color batch after batch
  • Certified Kosher, FDA approved

Product Description

Size: KIT

Americolor Electric Color Kit, 12 Easy Squeeze .75 oz bottles. 2 bottles each: Electric Blue, Electric Yellow, Electric Green, Electric Orange, Electric Pink, Electric Purple. Nothing you have ever tried equals the coloring strength of these amazing colors. Imagine the coloring power of a paste in an easy-to-use gel. Soft Gel Paste is packaged in convenient squeeze bottles with a flip-top lid. By mixing and measuring using "drops" of Soft Gel Paste, you can achieve precise, easy-to-repeat colors every time.

Product Details

Size: KIT
  • Product Dimensions: 4 x 3 x 2.8 inches
  • Shipping Weight: 10.6 ounces
  • Domestic Shipping: Item can be shipped within U.S.
  • International Shipping: This item is not eligible for international shipping. Learn More
  • ASIN: B002K6N6VW
  • UPC: 844925008105 680218120136
  • Item model number: EKIT
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (206 customer reviews)
  • Amazon Best Sellers Rank: #40,675 in Grocery & Gourmet Food (See Top 100 in Grocery & Gourmet Food)

Customer Questions & Answers

Customer Reviews

Top Customer Reviews

Size: KIT Verified Purchase
This is a set of 12, but there are only 6 colors. You receive 2 of each color. I was in a rush when I ordered these and thought I was going to get 12 different colors. This is not Amazon or the sellers fault, it's completely mine. I just want to be sure, if your reading my review, you understand this. I have to say the Gels are amazing! I did some research before I ordered and knew I wanted the best! So, natually, I ordered Americolor. I made a rainbow-ish cake for my sons 1st birthday and the colors were so vibrant! Love these and will definitely order again.
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Size: KIT Verified Purchase
The colors and the actual gel did not disappoint. Maybe it is just me but I thought I was buying 12 colors, not two of each of 6 colors. I would have chosen another package with more colors and only 1 of each.
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Size: KIT Verified Purchase
Used the electric gel colors to make a lego friends cake for my daughter's 9th birthday. Colored both buttercream and fondant. Absolutely LOVE the colors, very bright, not dull like some other basic gel colors. If you have girls you are doing cakes for, this set is a must!

I mixed pink and purple and noted that that icing had a bitter flavor. Didn't notice with the other colors though. Don't know if it was the pink, or the purple, or if I just used too much.

Also, supposedly you can add these to wilton candy melts, but i added a drop of the electric green and it seized up on me. So don't use to color candy.
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Size: KIT Verified Purchase
Okay, so you may look at the item and say, "OF COURSE it isn't neon." However, when I searched for Neon gel food coloring, this item popped up. I assumed (and you know what happens when we assume) that "Electric" was their term for neon. It is not. It is still a good product. My only complaint would be the blue. NOTHING "electric" about it. It's the same as a Wilton blue.

All in all I'm quite pleased with the product. It's a FABULOUS price it just wasn't what I was looking for.
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Size: KIT Verified Purchase
I purchased this for the first time and knew the colors may not be what I want. Food coloring is that kind of product. I could not find the violet/purple I wanted online so just had to give a few products a shot. These were fine but lighter than I am used to and I had to use a lot of each bottle to achieve the color I was hoping for. In the end the cakes and frostings were a success w/o any new strange tastes from the coloring. Some might find them too much on the neon-bright side.
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Size: KIT Verified Purchase
I recently began making and decorating sugar cookies. I had only the basic grocery-story food coloring set and wanted a wider range of colors. These AmeriColor soft gels were highly recommended online so I ordered. Wow - what color! It is so vibrant. I could never get the reds really red before. Everything is exactly the color you want it to be. I ordered another set of the basic colors and the white to complete my color range. I'll never go back again- these are great!
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Size: KIT Verified Purchase
I love these a lot more than the Wilton gels. The colors seem more true to the names and they don't seem to dry the fondant as much. What I also love is some of the colors with the Wilton gel seems to "separate" from the frosting? Its hard to describe what happens. Sometimes you just want a darker color frosting or fondant and this brand seems to do better than the other gels that I have tried.
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Size: KIT Verified Purchase
I LOVE the color of these. They are super vibrant. The pink seems to add a bitter taste to icing... I heard americolor did not usually do that. Maybe I just added too much?
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