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AmeriColor, Royal Blue, .75 Ounce Bottle, Soft Gel Paste Food Color

4.7 4.7 out of 5 stars 884 ratings
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Color Royal Blue
Brand AmeriColor
Liquid Volume 0.75 Fluid Ounces
Diet Type Kosher
Item Form Gel

About this item

  • Includes 0.75 oz bottle
  • Easy to measure squeeze bottles
  • Less after taste
  • Less break down in icing, whipped icings
  • Fade resistant
  • Mixes easily!
› See more product details

Additional Details

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Note: Products with electrical plugs are designed for use in the US. Outlets and voltage differ internationally and this product may require an adapter or converter for use in your destination. Please check compatibility before purchasing.

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Product information

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AmeriColor, Royal Blue, .75 Ounce Bottle, Soft Gel Paste Food Color

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From the manufacturer

American Greetings logo
Make relationships more meaningful; woman writing inside a card

Bringing a Card to Life

man writing the inside verse of a card

watercolor paint and brushes

man smiling reading a card

Your stories become cards

As storytellers, every card we write starts with a real story we bring to life to help others connect with people they love.

All about design

Taking something as personal as design and sharing it is what makes us happy.

Let the emotions flow

Celebrate and give more meaning to your relationships and all the emotions that come with it.

Connect and celebrate; woman sitting on the floor wrapping gifts
party table setting

Celebrate what matters

Nothing better than celebrating the people that you love - make happiness happen with party themes and ideas that make amazing memories.

party table setting

sitting on a bed writing inside a card

stack of presents

Baby holding a fun card

Product Description

We have developed a unique form of color and packaging for our products. To provide greater efficiency, quality, value and convenience for the decorator we created Soft Gel Paste™, a pourable, highly concentrated gel, breaking with the industry standard of a hard paste in a jar.

We purposefully chose a bottle that looked different from anything else on the market—a squeezable bottle with a flip-top cap. This allows color to be dispensed in individual drops for clean and easy to repeat control from one application to the next.

These highly concentrated soft gel food colors are formulated with the necessary die concentration levels needed to achieve the most vibrant and brilliant shades. Soft Gel Paste colors have a viscosity that offers the convenience of a pour-able gel, making it easier to measure amounts or duplicate shades.

Only a small amount is needed to tint icing, fondant, marzipan, gum paste, or dough without affecting the consistency, and it will not break down buttercream or non-dairy icings like liquid colors.

Product made in the United States. Ingredients: Water, sugar, and one or more of the following U.S. certified colors: Blue 1 (E133), Blue 2 (E132), Yellow 5 (E102), Yellow 6 (E110), Red 3 (E127), Red 40 (E129), titanium dioxide (E171), mica pigment, vegetable gum, modified corn starch, citric acid and less than 1/10 of 1% sodium benzoate and potassium sorbate as preservatives.

*Due to the calibration differences between computer monitors, tablets, etc., the color you see here may not exactly match the finished product.
Keywords:

food coloring americolor soft gel paste airbrush amerimist oil candy powdered electric nifty fifty gray student kit cake decorating chocolate edible pens gourmet writers baking colorant cookies pops icing fondant marzipan gum paste dough buttercream

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Customer reviews

4.7 out of 5 stars
884 global ratings

Customers say

Customers like the color, quality, and taste of the food coloring. They mention it's vibrant, lasts a long time, and has no weird taste. Some also say it's easy to mix. However, some customers have mixed opinions on its value for money.

AI-generated from the text of customer reviews

Select to learn more
ColorQualityTasteEase of useValue for money
47 customers mention "Color"40 positive7 negative

Customers like the color of the product. They mention it's vibrant and doesn't noticeably affect the flavor. Some say it's the best gel paste food coloring when making royal icing. They also mention that it's easy to use and can make the color darker or lighter.

"...I also love the shade of blue. The shade of blue is much nicer than what you get from supermarket." Read more

"I was so happy to find a blue that was so vibrant! It didn't take much and you couldn't taste it at all!" Read more

"...The colors are always beautiful and easy to use." Read more

"Product gave great color, was tasteless in frosting which is what I wanted." Read more

12 customers mention "Quality"12 positive0 negative

Customers are satisfied with the quality of the food coloring. They mention it's a great brand, and the squeeze bottle is the easiest application. Some say it lasts a long time and doesn't add an unpleasant taste.

"Always great quality, last a looooong time, and do not add unpleasant taste to your food...." Read more

"...The gel coloring is high quality and the squeeze bottle is the easiest application to control...." Read more

"...Great value too I know the bottle will last a long time. I used it to make blue and white decorated cookies and they turned out great" Read more

"...I was extremely happy with this Electric green color. Great great great" Read more

10 customers mention "Taste"10 positive0 negative

Customers are satisfied with the taste of the food coloring. They mention it's easy to use and has no weird taste.

"...It didn't take much and you couldn't taste it at all!" Read more

"Always great quality, last a looooong time, and do not add unpleasant taste to your food...." Read more

"Product gave great color, was tasteless in frosting which is what I wanted." Read more

"I liked that it doesn’t have a flavor. I didn’t like that I had to use almost half the bottle to achieve this blue color...." Read more

9 customers mention "Ease of use"9 positive0 negative

Customers find the food coloring easy to use. They mention the squeeze bottle is the easiest application to control, and it doesn't take much. Customers also say it can make darker or lighter colors and is easy to mix.

"I was so happy to find a blue that was so vibrant! It didn't take much and you couldn't taste it at all!" Read more

"...The colors are always beautiful and easy to use." Read more

"These are my go to gel food coloring they are very easy to use and the color comes out perfectly" Read more

"...The gel coloring is high quality and the squeeze bottle is the easiest application to control...." Read more

10 customers mention "Value for money"6 positive4 negative

Customers have mixed opinions about the value for money of the food coloring. Some mention it's a great buy, while others say it's expensive.

"This is the best most opaque gel I’ve ever used. Great value too I know the bottle will last a long time...." Read more

"...Definitely an Americana blue. A bit pricey for the small amount and I need about half the amount for the color" Read more

"Good quality and value" Read more

"Best brand out there, but too expensive." Read more

Amazing color
5 out of 5 stars
Amazing color
I made a gender reveal cake and wanted to make sure I got a good deep blue so that there was no way the cake would end up green and this food coloring delivered! The color is so vibrant and beautiful! I also love this food coloring brand! Highly recommend!
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Top reviews from the United States

John Zarr
5.0 out of 5 stars Great value due to concentrated paste.
Reviewed in the United States on August 9, 2024
Verified Purchase
One bottle is the same as 30 supermarket bottles as you’re buying a concentrated paste that needs to be diluted down. The one bottle I bought may last 5 years as it is so concentrated. I also love the shade of blue. The shade of blue is much nicer than what you get from supermarket.
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Ashley Snyder
5.0 out of 5 stars Perfect Blue!
Reviewed in the United States on April 28, 2024
Verified Purchase
I was so happy to find a blue that was so vibrant! It didn't take much and you couldn't taste it at all!
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Eclectic Reader
5.0 out of 5 stars Excellent Food Color
Reviewed in the United States on October 9, 2023
Verified Purchase
Always great quality, last a looooong time, and do not add unpleasant taste to your food. We love to use them thinned down to paint on royal icing and fondant. The colors are always beautiful and easy to use.
One person found this helpful
Helpful
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Amazon Customer
5.0 out of 5 stars Perfect color, tasteless
Reviewed in the United States on March 14, 2024
Verified Purchase
Product gave great color, was tasteless in frosting which is what I wanted.
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molly m
5.0 out of 5 stars Love americolor gel
Reviewed in the United States on February 20, 2024
Verified Purchase
These are my go to gel food coloring they are very easy to use and the color comes out perfectly
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A. Randall
4.0 out of 5 stars cupcakes
Reviewed in the United States on June 21, 2024
Verified Purchase
I was trying to get a TARDIS blue, took a lot of product to get the deep blue color, but our Doctor Who cupcakes turned out nicely and the dye didn't change the taste of the icing, so it was an overall success!!!
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Gail B. Rohde
5.0 out of 5 stars Extremely dark blue!
Reviewed in the United States on August 24, 2024
Verified Purchase
This royal blue is as dark as your blue jeans.
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Kristel
5.0 out of 5 stars Excellent Product
Reviewed in the United States on August 29, 2023
Verified Purchase
The color is beautiful! Love it
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Top reviews from other countries

Amazon Customer
1.0 out of 5 stars 4.5oz price on a 0.75oz bottle
Reviewed in Canada on April 14, 2023
Verified Purchase
It's my fault for not seeing the size of bottle (I was looking at a bunch, must have missed this one or went back to the wrong one 😞) but the price on this is in line with other companies prices for the 4.5oz bottle but this one is only 0.75oz. Not eligible for return.

I feel super dumb, don't make the same mistake!!
Report
S J
5.0 out of 5 stars Five Stars
Reviewed in India on September 6, 2016
Verified Purchase
Amazing output color!
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A. Macleod
5.0 out of 5 stars Good strong food colouring with loads of pigment
Reviewed in the United Kingdom on February 4, 2014
Verified Purchase
Good strong food colouring with loads of pigment
good strong food colouring with loads of pigment
good strong food colouring with loads of pigment
I don't know why Amazon wants so many words???
Report
Charlotte
5.0 out of 5 stars Perfect
Reviewed in the United Kingdom on April 22, 2016
Verified Purchase
Great iteam for my baking
Report
Wen Tian
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on February 11, 2015
Verified Purchase
good ,thanks
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