- Hardcover: 338 pages
- Publisher: Greenwood (May 11, 2010)
- Language: English
- ISBN-10: 0313359490
- ISBN-13: 978-0313359491
- Product Dimensions: 1.2 x 7.2 x 10.2 inches
- Shipping Weight: 2 pounds (View shipping rates and policies)
- Average Customer Review: Be the first to review this item
- Amazon Best Sellers Rank: #3,874,278 in Books (See Top 100 in Books)
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The American Beauty Industry Encyclopedia
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This volume covers the U.S. beauty industry from events like the Triangle Shirtwaist Company fire (1911) to ads that ask, “Does she or doesn’t she?” to today’s reality shows, for example, Queer Eye for the Straight Guy. Focusing on the late nineteenth and twentieth centuries and arranged alphabetically, more than 100 entries were selected to illustrate groundbreaking changes in the industry and analyze beauty practices and products of the past and present, as well as to explore ethnic, race, and gender issues. Examples of entries include Cellulite; Chanel, Coco; Estée Lauder; Hairstyles; Infomercials; Latina beauty industry; Organic trends and products; Trade shows; and Vogue. Entries additionally explore how social movements are reflected in the beauty industry, and the concerns inextricably bound to religion, the treatment of animals, and feminism. Before the introduction and chronology, a list of entries and a list of entries by topic provide access points. Two graphs with data on the beauty industry are appended. A lengthy bibliography is followed by a short index. The list of contributors includes academics in many fields, such as anthropology, history, sociology, fashion, popular culture, theater, and film. Willett’s coverage of the multibillion-dollar beauty industry will make this title popular in academic, community college, and public libraries. Also available as an e-book. --Susan Awe
"Beginning with Acne, and ending with Wolf, Naomi this encyclopedia of beauty related phenomenon contains 116 entries. Practices, products, icons, media, and institutions pertaining to the American beauty industry are explained and analyzed in one to four page entries. Contributors include academics in the fields of history, women's studies, fashion, and other social sciences. Although a time-line of important beauty related events and discoveries covering the period from 30,000 B.C.E. to 2009 is presented at the beginning, the encyclopedia's focus is on the late nineteenth and twentieth century. Entries contain suggestions for further reading and many include black and white photographs." - Reference & Research Book News
"Opening with a chronology that locates the genesis of beauty concerns in Paleolithic haircutting tools, Willett (Permanent Waves) brings together the scholarship of 42 field specialists. Each contributes several article-style entries on industry entrepreneurs, corporations, oppositional figures, advertising outlets, beauty rituals, beauty plagues, and occasionally frightening 'therapeutic' techniques. These alphabetized entries run several pages in length, are divided by subject heading, and feature informative illustrations, pull-quotes, and sidebars. A ten-page bibliography rounds out this absorbing term-focused subject overview. A wonderful complement to the subject histories Kathy Peiss's Hope in a Jar and Teresa Riordan's Inventing Beauty." - Library Journal
"Willett's coverage of the multibillion-dollar beauty industry will make this title popular in academic, community college, and public libraries." - Booklist
"Recommended. Academic collections supporting lower and upper-level undergraduates and two-year technical program students; general readers." - Choice
"This encyclopedia is an admirable overview of the modern American beauty industry. It is also a valuable reflection of the multidisciplinary nature of the industry and should attract the interests of those in diverse fields, such as cultural studies, gender studies, sociology, history, marketing, media studies, art, and fashion. It is recommended for academic libraries serving these and related departments. . . . This volume is also recommended for public libraries, where even the casual reader will likely have an interest in the topic." - Reference & User Services Quarterly
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