- Publisher: Crown Business; 5920th edition (2012)
- ASIN: B00841U7Q4
- Average Customer Review: 4.8 out of 5 stars See all reviews (487 customer reviews)
- Amazon Best Sellers Rank: #7,807,189 in Books (See Top 100 in Books)
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American Icon: Alan Mulally and the Fight to Save Ford Motor Company [Hardcover] Paperback – 2012
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Top Customer Reviews
This book is different from, but every bit as well done as Walter Isaacson's book on Steve Jobs. Both of the biographies are appealing in many of the same ways. You get a history lesson, a solid business book, a solid overview of the automotive industry, a human interest story, and a biography not just of Mulally but also of other key people in the industry. You also get a really fully developed business case study that demonstrates the lessons of teamwork, core competency, strategic management, benchmarking, business ethics, the importance of liquidity among many other concepts. Although Steve Jobs and Alan Mulally are as different as two men can be, I see similarities in their importance, vision, and impact on the World. Their biographers and their biographies are also very different, but again similar in quality and importance.
The factual accuracy of this book seems to be very good. Bryce Hoffman has a lot of credibility in this part of the country and it doesn't seem that he has any agenda except to tell the story and write a good book.Read more ›
There hasn't really been a bigger story in the last half-decade than the economy, and along with the banking and housing sectors, America's "big three" automotive manufacturers have been key players in that story. But amid an economy in decline and two cross-town rivals falling toward default, Ford managed to plot a different course. This book is the story of that startling rebirth. It briefly chronicles the history of Ford, appraising its ups and downs and the resulting corporate culture its history had created. And it looks at the trouble it was facing (along with the rest of the auto industry) in the mid 2000s. But things took a decisive change for Ford when Bill Ford Jr. volunteered to step aside as CEO and bring in outside help. And the person he tapped for that responsibility was Alan Mullaly, a top executive who had just led a resurgence at Boeing.
American Icon is really three books in one: It is an interesting piece of modern American history, chronicling the inside workings of a key economic player in the midst of historic economic troubles throughout the country and the world. It is also a business book, with thoughtful and inspiring ideas for rethinking corporate culture, business workflows, and entrenched mindsets with cross-functional teams, openness, responsibility, and a carefully focused but always updating plan. And third, it is an interesting biography of both Bill Ford Jr. and Alan Mullaly, giving insight into their personalities and approaches to business.Read more ›
Bryce Hoffman was given unprecedented access and provides direct quotes from many of the defining moments and situations that occurred over the last decade, including talks with the Chrysler and GM CEOs, Ben Bernanke, Hank Paulson, candidate Obama, the Ford heirs, and so on. There have been complaints that the book is overly optimistic bordering on worshipful. Well, all you need to do is look at the product. I walked around a dealership. Ford's new vehicles look great, and the company now has the highest quality rating for a non-luxury brand. In the book you read about the current advertising campaign that was conceived several years ago. Ford started off with 'One Ford' or something, and as quality improved, Mulally wanted to move to interviews with customers impressed with the new product; in other words using actual customers to sell great vehicles. And that is exactly what is happening today.
Mr. Hoffman has been an auto industry reporter for a number of years and knows what stories are relevant, where the bodies are buried, and where the shovels are at.
Most Recent Customer Reviews
First hand view illustrating the power of leadership, vision, process and execution was so powerful! It's a must read for sure!Published 2 hours ago by Kristyn Turner
A very interesting look into what goes on behind the scenes of corporate America. Thank you Alan Mulally for saving Ford Motor Company!Published 5 days ago by PJF
What can I say. The best book I have ever read period!!! I wish I had it a few years earlier...Published 5 days ago by Ap2015
You will learn about all about the self-inflicted issues facing the entire auto industry while witnessing the transformation of an American Icon. Fantastic book.Published 11 days ago by Richard Ungaro
An absolutely terrific account of the historic turnaround at Ford. Alan Mulally is an American treasure. The author does a masterful job of telling this riveting story... Read morePublished 14 days ago by Rob
Excellent book. Very well written and great subject matter. Alan Mulally is a world class leader.Published 24 days ago by John F. Connelly Jr.
I highly recommend this book. It was fascinating and I could hardly put it down waiting to see what happened next in this story of how Ford Motor Company was turned around. Read morePublished 1 month ago by DeannW