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American Icon: Alan Mulally and the Fight to Save Ford Motor Company by [Hoffman, Bryce G.]
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American Icon: Alan Mulally and the Fight to Save Ford Motor Company Kindle Edition

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Length: 432 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Editorial Reviews

Review

"For those interested in the recent political interventions and maneuvers in the auto industry, this book provides a fly-on-the-wall view of the meetings and behind-the-scenes deal making necessary to revive an ailing giant." ---Library Journal

About the Author

Bryce G. Hoffman is an award-winning journalist who has covered the auto industry, both in the United States and around the world, since 1998.

Pete Larkin is an AudioFile Earphones Award winner and a 2014 Audie Award finalist. He was the public address announcer for the New York Mets from 1988 to 1993. An award-winning on-camera host, Pete has worked on many industrial films and has done hundreds of commercials, promos, and narrations.

Product Details

  • File Size: 3928 KB
  • Print Length: 432 pages
  • Publisher: Crown Business (March 13, 2012)
  • Publication Date: March 13, 2012
  • Sold by: Random House LLC
  • Language: English
  • ISBN-10: 0307886050
  • ISBN-13: 978-0307886057
  • ASIN: B005723KGW
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #30,573 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Top Customer Reviews

By S. Power TOP 500 REVIEWER on February 11, 2012
Format: Hardcover Vine Customer Review of Free Product ( What's this? )
I highly recommend that you read this book and fully agree with what the other positive reviewers are saying about it. This book itself was not just a good read about a stalwart man, and an incredible company, it is an epic tail of a Great American Manufacturing Dynasty brought back from the brink of extinction. Reading it really inspired me to learn even more about Mulally, The Ford Motor Company, and their products. After reading the book, or while you wait for it to arrive, check out some of the videos and movies about Alan Mulally on the internet. His appearances at local universities, on late night talk shows, and in a documentary done about his work at Boeing all make for really interesting supplements to this book.

This book is different from, but every bit as well done as Walter Isaacson's book on Steve Jobs. Both of the biographies are appealing in many of the same ways. You get a history lesson, a solid business book, a solid overview of the automotive industry, a human interest story, and a biography not just of Mulally but also of other key people in the industry. You also get a really fully developed business case study that demonstrates the lessons of teamwork, core competency, strategic management, benchmarking, business ethics, the importance of liquidity among many other concepts. Although Steve Jobs and Alan Mulally are as different as two men can be, I see similarities in their importance, vision, and impact on the World. Their biographers and their biographies are also very different, but again similar in quality and importance.

The factual accuracy of this book seems to be very good. Bryce Hoffman has a lot of credibility in this part of the country and it doesn't seem that he has any agenda except to tell the story and write a good book.
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Format: Hardcover Vine Customer Review of Free Product ( What's this? )
Simply put, this book is a page-turner. And that's not what you'd normally expect from a business book. But there's a great story here, well told, that excites the mind.

There hasn't really been a bigger story in the last half-decade than the economy, and along with the banking and housing sectors, America's "big three" automotive manufacturers have been key players in that story. But amid an economy in decline and two cross-town rivals falling toward default, Ford managed to plot a different course. This book is the story of that startling rebirth. It briefly chronicles the history of Ford, appraising its ups and downs and the resulting corporate culture its history had created. And it looks at the trouble it was facing (along with the rest of the auto industry) in the mid 2000s. But things took a decisive change for Ford when Bill Ford Jr. volunteered to step aside as CEO and bring in outside help. And the person he tapped for that responsibility was Alan Mullaly, a top executive who had just led a resurgence at Boeing.

American Icon is really three books in one: It is an interesting piece of modern American history, chronicling the inside workings of a key economic player in the midst of historic economic troubles throughout the country and the world. It is also a business book, with thoughtful and inspiring ideas for rethinking corporate culture, business workflows, and entrenched mindsets with cross-functional teams, openness, responsibility, and a carefully focused but always updating plan. And third, it is an interesting biography of both Bill Ford Jr. and Alan Mullaly, giving insight into their personalities and approaches to business.
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Format: Hardcover Vine Customer Review of Free Product ( What's this? )
Simply put, Ford is now exciting. Bryce Hoffman explains why and how. Alan Mullally was brought in to save a legend from itself, and he did just that. The Mulally model will probably be studied and taught for decades. Ford's culture was poisonous at so many levels. Bad products, bad policies, and a toxic culture of backstabbing and oneupmanship had culminated in what would be an inevitable end. Executives bugged each other's offices, phones were tapped, vehicles were overproduced and later sold at discounts; and that culture was decades old. Henry Ford started it all when a bunch of guys went behind his back, made some improvements to the Model T, and delivered a prototype. Ford destroyed it with a sledgehammer.
Bryce Hoffman was given unprecedented access and provides direct quotes from many of the defining moments and situations that occurred over the last decade, including talks with the Chrysler and GM CEOs, Ben Bernanke, Hank Paulson, candidate Obama, the Ford heirs, and so on. There have been complaints that the book is overly optimistic bordering on worshipful. Well, all you need to do is look at the product. I walked around a dealership. Ford's new vehicles look great, and the company now has the highest quality rating for a non-luxury brand. In the book you read about the current advertising campaign that was conceived several years ago. Ford started off with 'One Ford' or something, and as quality improved, Mulally wanted to move to interviews with customers impressed with the new product; in other words using actual customers to sell great vehicles. And that is exactly what is happening today.
Mr. Hoffman has been an auto industry reporter for a number of years and knows what stories are relevant, where the bodies are buried, and where the shovels are at.
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