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American Icon: Alan Mulally and the Fight to Save Ford Motor Company Paperback – Illustrated, February 5, 2013
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“Fly-on-the-wall accounts of Mulally negotiating deals and Ford overcoming challenges from the inside and outside…A paean to the ingenuity, grit and optimism that once defined American industry and to capitalism played with government on the sidelines.” –Reuters
“A compelling narrative that reads more like a thriller than a business book.” –New York Times
“A must-read.” –Huffington Post
“A fascinating read for anyone who follows the car industry.” –Financial Times
“A Detroit News journalist’s in-the-room account of the resurrection of America’s most storied car company…With colorful anecdotes, sharp character sketches, telling details and a firm understanding of the industry, Hoffman fleshes out every aspect of this tale, reminding us of the hard work, tension, and high-stakes drama that preceded the successful result.” —Kirkus
“Bryce Hoffman has done a stellar job of capturing the Ford story—and more to the point showing us how Mulally did it. American Icon is a story of leadership that offers valuable lessons for organizations of all sizes.” —Lee Iacocca
“Bryce G. Hoffman’s American Icon brilliantly recounts the Lazarus-like resurgence of the Ford Motor Company under the bold and inspiring leadership of CEO Alan Mulally. Hoffman, one of America’s best auto industry reporters, has written a timely book about the relevance of Ford that serves as a larger metaphor for America at large. Highly recommend!” —Douglas Brinkley, professor of history, Rice University, and author of Wheels for the World: Henry Ford, His Company, and a Century of Progress
“Bryce Hoffman has written a riveting tome based on deep insider information about the resurrection of the Ford Motor Company from a near death experience and the establishment of a business model that promises to be a prototype for large organizations of all types. It features the transformation from a top-down style of leadership to that of a coach led by CEO Alan Mulally whose focus is the team, the team, the team.” —David E. Cole, chairman emeritus, Center for Automotive Research
“From the precipitous demise of an American icon through decades of infighting and self-destructive management to a turnaround not only financial but also in terms of forging the foundation of a new, healthy culture, this book reads like an un-put-downable novel. Bryce Hoffman’s amazing inside access tells the story of how Alan Mullally built on Henry Ford’s own management principles—which quickly got lost in the company—and created one company, with one purpose and a passion for product and customers. A great story.” —Jeffrey Liker, professor, University of Michigan, and author of The Toyota Way
“Amazing. I would give Alan Mulally twelve D’s for his work at Ford, for Discipline, Data, Daring, Determination, Design, Direction, Decisiveness, Delivery, Doubt-Free, Debt Free, Downsizing, and of course, Dearborn. I thought I was disciplined until I read how Mulally worked. Bryce is a gifted writer, and American Icon is both educational and entertaining. Most telling of all—I learned from reading this book.” —Lee Cockerell, former Executive Vice President, Walt Disney World Resort, and author of Creating Magic
“After decades of stories about the failure of America’s traditional industries to meet world competition, it is heartening to encounter a signal success. But Bryce Hoffman’s rendering of how Alan Mulally reversed the fortunes of Ford Motor is more than heartening; it is riveting. Almost certainly one of the best business books of the year.” —H. W. Brands, professor of history at the University of Texas at Austin, and author of Traitor to His Class and The First American
“This superbly reported book is not just about cars. It is an authoritative and inspiring account of leadership, management, corporate culture, and the prospects for American manufacturing.” —John Taylor, author of Storming the Magic Kingdom
About the Author
- Item Weight : 11.9 ounces
- Paperback : 432 pages
- ISBN-10 : 0307886069
- ISBN-13 : 978-0307886064
- Product Dimensions : 5.22 x 0.89 x 7.99 inches
- Publisher : Currency; Illustrated edition (February 5, 2013)
- Language: : English
- Best Sellers Rank: #19,915 in Books (See Top 100 in Books)
- Customer Reviews:
Top reviews from the United States
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The author describes the changes Mulally made to Ford's corporate culture as well as the approach he took to changing the mentality and necessity to work together for the survival and future of the company. Hoffman narrates the risks the company had to take to be able to keep it running. I especially relished the narrative of the three auto industry CROw's appearance before the Congressional and Senate hearings on the fall of 2008, when General Motors and Chrysler were asking for a federal bailout to keep those two automakers alive.
Hoffman takes the reader into 2011 at a time when Ford was back in the black and on much stronger ground. He gives Mulally much of the credit for this amazing turnaround, but also praised Bill Ford and the other heirs of Henry Ford. Hoffman gives credit to many others within Ford for their courage and contributions to the comeback. This was the most interesting and enlightening books I've read about the American auto industry.
You are instantly endeared to Bill Ford as a man that can put aside his own ego for the good of the company he loves, and you root for Alan Mullaly throughout the book even though we already know Ford made it through to the other side. His belief in his system and his ability to completely change the corporate culture of a multi-national company are truly inspiring.
Outside the story itself, there are all sorts of interesting factoids to be found such as how the common stock was set up to ensure the Ford family maintained voting rights, and how neither Chrysler or General Motors would've survived if President Obama had stuck to President Bush's original requirements. The book delivers on so many different levels. I highly recommend to anyone with an interest in business or just an interest in a great story.
Top reviews from other countries
It tells the story of Alan Mullay (the man credited with saving plane maker boeing after 9/11) taking the regins of ford over when Bill Ford step aside knowing that he did not have the ability to deliver the nessarily changes at ford, dealing with entrenched coperate culture of detroit that was focused more on infighting and ego between excutives and the american auto unions and enitlement culture that prevailed at all levels in detriot. A failure to use anyaltical type managment and assocaited lack of accountability.
Allan Mullay intergrated ford which had been running regionally with almost completly different model ranges europe america and asia at times.
This book also tells the story of how ford being a family controlled company with voteing preferntuial voting shares can have a long term vison ande common cause that may be harder for other buiness.
this is not just another buiness tale this is also a great read that leaves a postive feeling when read and restore faith in a can do attitude that has been so lacking in many coperations of late.
The detail is as amazing as it is informative I definitely would recommend this book to any one who thinks they have responsibilities
If I have a problem with this book, then it's the fact that the story isn't over. Surely the time for this book is when Mulally retires, but he's likely to be in charge at Ford for some years to come and although their North American operation has a full range of cars and trucks that it can sell profitably, the current European situation is dire.