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AMAZING PRODUCT!!! AmeriColor Food Color Super Red Melissa Aragones

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AmeriColor Soft Gel Paste Food Color, 4.5-Ounce, Super Red

Brand: AmeriColor

4.8 2,949 ratings

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Amazon's Choice

$10.75 $2.39 per Ounce

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Purchase options and add-ons

Diet type

Kosher

Product details

Color	Super Red
Brand	AmeriColor
Specialty	Kosher
Liquid Volume	4.5 Fluid Ounces
Item Form	Gel

About this item

Soft gel paste is an effective coloring system; it's consistent from batch to batch; certified kosher and made in the U.S.A
It has coloring strength superior to any other food color; it will not separate or weep and does not harden
The base ingredients allow the color to disperse immediately so you actually use less color. Squeeze bottle with a flip-top lid
It will color the more delicate non-dairy whipped icings and toppings without breaking them down
By mixing and measuring using "drops" of color you can achieve precise easy-to-repeat colors every time

› See more product details

Additional Details

Small Business

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Amazon Fresh, Red Food Coloring, 1 Fl Oz (Previously Happy Belly, Packaging May Vary)

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$2.49 ($2.49/Fl Oz)

This item: AmeriColor Soft Gel Paste Food Color, 4.5-Ounce, Super Red

$10.75 ($2.39/Ounce)

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Food Coloring AmeriColor - Super Black Soft Gel Paste, 4.5 Ounce

$10.75 ($2.39/Ounce)

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AmeriColor Soft Gel Paste Food Color, 6-Ounce, Bright White

$12.50 ($2.08/Ounce)

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From the manufacturer

About us

AmeriColor is a family owned and operated company that manufactures food color and other products associated with the baking and sugar art industries. Founded in 1995, AmeriColor Corp. is based on the old-fashioned principles of honesty, quality and value. These principles embody the essence of who we are.

We have developed a unique form of color and packaging for our products. To provide greater efficiency, quality, value and convenience for the decorator we created Soft Gel Paste, a pourable, highly concentrated gel, breaking with the industry standard of a hard paste in a jar.

Product Description

Americolor manufactures decorating food colors, as well as meringue powder, piping gel and other related food products. Americolor corp. Brings to the cake decorating trade years of experience in the food color industry, combined with new innovations in the development and production of food color technology. We are proud to introduce you to the strongest and most vibrant colors on the market, "serious color for the serious decorator!".

Product details

Is Discontinued By Manufacturer ‏ : ‎ No
Product Dimensions ‏ : ‎ 5 x 2 x 2 inches; 3.21 ounces
Item model number ‏ : ‎ 220
UPC ‏ : ‎ 680218002203 793842101638
Manufacturer ‏ : ‎ Americolor
ASIN ‏ : ‎ B000MGQDAS

Best Sellers Rank: #11,744 in Grocery & Gourmet Food (See Top 100 in Grocery & Gourmet Food)
- #73 in Food Coloring

Customer Reviews:
4.8 2,949 ratings

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	This Item AmeriColor Soft Gel Paste Food Color, 4.5-Ounce, Super Red	Recommendations AmeriColor Soft Gel Paste Food Color, 13.5-Ounce, Super Black	AmeriColor Americolor Soft Gel Paste Food Color, 4.5-Ounce, Tulip Red	AmeriColor Americolor Soft Gel Paste Food Color, 4.5-Ounce, Mauve	AmeriColor Americolor Soft Gel Paste Food Color, 4.5-Ounce, Electric Blue	AmeriColor Americolor Soft Gel Paste Food Color, 75-Ounce, Tulip Red
	Try again! Details Added to Cart spCSRF_Treatment	Try again! Details Added to Cart spCSRF_Treatment	Try again! Details Added to Cart spCSRF_Treatment	Try again! Details Added to Cart spCSRF_Treatment	Try again! Details Added to Cart spCSRF_Treatment	Try again! Details Added to Cart spCSRF_Treatment
Price	$10.75	$20.00	$10.75	$10.75	$10.75	$6.00
Delivery	Get it as soon as Friday, Nov 1	—	Get it Nov 2 - 4	Get it as soon as Friday, Nov 1	Get it as soon as Friday, Nov 1	—
Customer Ratings	4.82,949	4.81,374	4.7216	4.493	4.8150	4.6148
Sold By	AmeriColor Corp.	AmeriColor Corp.	AmeriColor Corp.	AmeriColor Corp.	AmeriColor Corp.	AmeriColor Corp.
size	4.5 Ounce (Pack of 1)	13.5 Fl Oz (Pack of 1)	4.5 Ounce	4.5 Ounce	4.5 Oz	0.75 Ounce (Pack of 1)
color	Super Red	Super Black	Tulip Red	Mauve	Electric Blue	Tulip Red
liquid volume	4.5 fluid ounces	13.5 fluid ounces	4.5 fluid ounces	4.5 fluid ounces	4.5 fluid ounces	0.75 fluid ounces
form	Gel	Gel	Gel	Gel	Gel	Gel
specialty	Kosher	Kosher	Kosher	Kosher	Kosher	Kosher
weight	—	0.9 pounds	0.32 pounds	4.5 ounces	0.32 pounds	—

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Statements regarding dietary supplements have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease or health condition.

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Customer reviews

2,949 global ratings

How customer reviews and ratings work

Customers say

Customers appreciate the color accuracy, functionality, and longevity of the food coloring. They mention it produces anything from a light pastel to a really dark green. Some also appreciate its ease of use. However, some customers have different opinions on the taste and value for money.

AI-generated from the text of customer reviews

Select to learn more

Color accuracy Functionality Longevity Ease of use Concentration Taste Value for money

121 customers mention "Color accuracy"107 positive14 negative

Customers like the color accuracy of the product. They mention it has a really great color and deepens as it sets. Some say it looks great on their July Fourth cake but leaves a bitter aftertaste. However, some customers also say the leaf produces anything from a light pastel to a really dark green.

"This is the best gel color on the market. Doesnt affect the taste of your products. Bold color and not much needed to obtain your desired results...." Read more

"...The black and super red especially are fantastic as I only need a few drops to get the desired color. Absolutely worth the cost." Read more

"I love this brand. The red is vibrant, no weird taste or texture. A little goes a long way." Read more

"...It definitely turned red and was very bright after adding a lot...." Read more

52 customers mention "Functionality"52 positive0 negative

Customers are satisfied with the functionality of the product. They mention it's great for all intended purposes, works well without adding an off-taste, and is perfect.

"...I was hesitant at first because of the price but the quality is far superior to any other brand I've used before - Wilton, Ann Clark and the Hobby..." Read more

"Works great for hummingbird feeder. Didn't know it was a gel when I ordered it." Read more

"...only type of food color that my daughter will buy because it is so high quality although I think a little pricey...." Read more

"I needed a deep red for a cake. This gel worked great! I did need to use my immersion blender to get it to this red, but it worked great!" Read more

8 customers mention "Longevity"8 positive0 negative

Customers are satisfied with the longevity of the food coloring. They mention it's strong and doesn't seem to break down into its primary shades.

"...This one is a keeper, perfect, and I will definitely purchase again. Don’t need much to produce a super red icing. Glad I purchased 2." Read more

"...I use this very frequently and it lasts me 3-4 months" Read more

"...Highly concentrated. I’ve been a repeat buys of this, and it lasts me a year, running a home bakery. Great value...." Read more

"...This bottle is a great size and should last me a long time." Read more

7 customers mention "Ease of use"7 positive0 negative

Customers find the red food coloring easy to use and identify. They mention a little goes a long way.

"...these are the ways I have used the red food coloring, it’s very easy to use and a little goes a long way, definitely worth my money." Read more

"...So beautiful and the company is easy to work with." Read more

"...for my buttercream, its hard to make a true red and this gel made it so easy to use." Read more

"...Spicy deviled eggs, easy to identify." Read more

5 customers mention "Concentration"5 positive0 negative

Customers are satisfied with the concentration of the food coloring.

"5/5 stars for the product. Amazing how concentrated this stuff is...." Read more

"...Thickness is so great, thickest I’ve used. Highly concentrated. I’ve been a repeat buys of this, and it lasts me a year, running a home bakery...." Read more

"This is a gel so it is very concentrated. I noticed no taste that was imparted and it produced a very dark red color." Read more

"Bought this for red velvet cake. It was perfect! Very concentrated. No weird flavor!Definitely would buy again!" Read more

62 customers mention "Taste"37 positive25 negative

Customers have mixed opinions about the taste of the food coloring. Some mention it doesn't have a taste, while others say it leaves an unbearable taste and makes the cream bitter. Some also mention it has a metallic taste that was not welcome in the wedding cake.

"This is the best gel color on the market. Doesnt affect the taste of your products. Bold color and not much needed to obtain your desired results...." Read more

"...Everyone says this won't have a bad taste, it will! It's so bitter. I had to ass extra flavor and sugar to my buttercream to make it edible...." Read more

"I love this brand. The red is vibrant, no weird taste or texture. A little goes a long way." Read more

"...Unlike Wilton gel, a lot of Americolor colouring does not alter the taste, and it does not alter the consistency of the icing!..." Read more

24 customers mention "Value for money"13 positive11 negative

Customers have mixed opinions about the value for money of the food coloring. Some mention it's great for the price and a great investment, while others say it's not worth it, a rip-off for the amount, and too expensive to get the whole range.

"...Absolutely worth the cost." Read more

"...daughter will buy because it is so high quality although I think a little pricey...." Read more

"...Great value. Every customer confirms that it leaves absolutely zero taste." Read more

"...Americolor is too expensive to get the whole range." Read more

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Top reviews from the United States

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Michelle Phillips

Great!

Reviewed in the United States on September 1, 2024

Style: Food ColorVerified Purchase

This is the best gel color on the market. Doesnt affect the taste of your products. Bold color and not much needed to obtain your desired results. Color doesn't separate which I had problems with with another brand.

One person found this helpful

Helpful

Angie

Great color

Reviewed in the United States on July 13, 2024

Style: Food ColorVerified Purchase

Made the best Red Velvet Cake with this color.

Helpful

Amazon Customer

Excellent quality

Reviewed in the United States on June 7, 2023

Style: Food ColorVerified Purchase

I recently discovered Americolor. I was hesitant at first because of the price but the quality is far superior to any other brand I've used before - Wilton, Ann Clark and the Hobby Lobby brand, which was my go-to. I am moving to Americolor exclusively as I run out of my current stock. The black and super red especially are fantastic as I only need a few drops to get the desired color. Absolutely worth the cost.

6 people found this helpful

Helpful

Vickiethomas

IT WAS THE RIGHT COLOR I NEEDED.

Reviewed in the United States on October 23, 2024

Style: Food ColorVerified Purchase

IT WAS FOR MAKING

Helpful

Lizzie

Restock

Reviewed in the United States on October 10, 2024

Style: Food ColorVerified Purchase

Used for a cake that I just baked and the color I wanted. No issues. Recommend this brand.

Helpful

Geraldini A.

Great brand

Reviewed in the United States on September 16, 2023

Style: Food ColorVerified Purchase

I love this brand. The red is vibrant, no weird taste or texture. A little goes a long way.

7 people found this helpful

Helpful

There's beaufore

Hummingbird heaven

Reviewed in the United States on June 7, 2024

Style: Food ColorVerified Purchase

Works great for hummingbird feeder. Didn't know it was a gel when I ordered it.

Helpful

Samitch917

A little goes a long way!

Reviewed in the United States on May 13, 2024

Style: Food ColorVerified Purchase

Love how red-red this coloring is! Too much gives an off-putting flavor but you don’t need as much as most food coloring, to get a beautiful red!

One person found this helpful

Helpful

Top reviews from other countries

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Griselda Main

Caro pero vale la pena la inversión

Reviewed in Mexico on December 7, 2023

Style: Food ColorVerified Purchase

Excelente, gran color y el sabor no se ve afectado

Translate review to English

Kimberley

The best red

Reviewed in Canada on January 25, 2020

Style: Food ColorVerified Purchase

Good product, nice red colour too.

Five Stars

Reviewed in Canada on December 12, 2017

Style: Food ColorVerified Purchase

My favourite gel, much better then what is available in my retail stores. Great red, no bitter taste

EJ Villanueva

Nice product

Reviewed in Canada on December 11, 2021

Style: Food ColorVerified Purchase

Satisfaction guaranteed

Beverly McCormick

americolor

Reviewed in Canada on October 16, 2018

Style: Food ColorVerified Purchase

this is perfect . I get a rich color without using a lot

See more reviews

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Review - AmeriColor Soft Gel Paste Food Color, 4.5-Ounce

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AMAZING PRODUCT!!! AmeriColor Food Color Super Red

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How I got my dessert so red

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AmeriColor Soft Gel Paste Food Color, 4.5-Ounce, Super Red

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Review - AmeriColor Soft Gel Paste Food Color, 4.5-Ounce

Videos for this product

AMAZING PRODUCT!!! AmeriColor Food Color Super Red

Videos for this product

How I got my dessert so red

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