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Americolor Soft Gel Paste Food Color, .75-Ounce, Regal Purple

4.4 out of 5 stars 101 customer reviews
| 7 answered questions

Price: $4.34 & FREE Shipping on orders over $49. Details
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Ships from and sold by Amazon.com. Gift-wrap available.
Regal Purple
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  • Soft gel paste is an effective coloring system
  • It's consistent from batch to batch; Certified kosher and made in the U.S.A
  • It has coloring strength superior to any other food color
  • It will not separate or weep and does not harden
  • The base ingredients allow the color to disperse immediately so you actually use less color
12 new from $1.79 1 used from $920.92
$4.34 & FREE Shipping on orders over $49. Details In Stock. Ships from and sold by Amazon.com. Gift-wrap available.

Frequently Bought Together

  • Americolor Soft Gel Paste Food Color, .75-Ounce, Regal Purple
  • +
  • Americolor Gel Paste Food Color, Super Black-0.75 OZ
Total price: $9.47
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Product Description

Color: Regal Purple

AmeriColor manufactures decorating food colors, as well as meringue powder, piping gel and other related food products. Americolor Corp. brings to the cake decorating trade years of experience in the food color industry, combined with new innovations in the development and production of food color technology. We are proud to introduce you to the strongest and most vibrant colors on the market, "Serious color for the serious decorator!".

Product Information

Color:Regal Purple
Product Dimensions 3 x 1 x 1 inches
Item Weight 0.8 ounces
Shipping Weight 0.8 ounces (View shipping rates and policies)
Manufacturer Americolor
ASIN B000MTA0U4
Domestic Shipping Item can be shipped within U.S.
International Shipping This item can be shipped to select countries outside of the U.S. Learn More
Item model number AM 130
Customer Reviews
4.4 out of 5 stars 101 customer reviews

4.4 out of 5 stars
Best Sellers Rank #21,428 in Home & Kitchen (See Top 100 in Home & Kitchen)
#59 in Kitchen & Dining > Bakeware > Decorating Tools > Food Coloring
Date first available at Amazon.com January 19, 2007

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Customer Reviews

Top Customer Reviews

By S. Khan on January 20, 2015
Color: Turquoise Verified Purchase
This food coloring matched exactly with my daughter's Breakfast at Tiffany's themed birthday party. It was a gorgeous vibrant Robin's Egg/Tiffany Blue - see the photo. Loved it, and all the pictures came out just beautiful.
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Color: Fleshtone/Flesh/Copper Verified Purchase
I bought this color for making flesh tone coloured fondant for a cake. While the color is very intense, even in small quantities it doesn't quite hit the mark for flesh tone (a little too orange for my taste). I would say this more accurately sells itself as a copper/orange food colouring.
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Color: Violet Verified Purchase
I had never used this brand before, but it might be the only one I use from now on. I used it on my daughter's birthday cake and it was the exact color that I was wanting. I could taste it a little in the icing, but I had to use a lot of it to get the color that we were going for. I used the Electric Green with it and it didn't have the aftertaste. All and all I was pleased.
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Color: Turquoise Verified Purchase
With turquoise Americolor gel and a Benjamin Moore "scuba green" color swatch, you'll have a perfect match. This bottle is plenty, as you need just a drop or three per batch of Wilton-style buttercream frosting.
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Color: Brown Verified Purchase
The squeeze bottle is easy to work with. The color is very consistent and doesn't make fondant overly sticky to work with in comparison to Wilton. You don't need to use nearly as much to achieve the desired color.
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Color: Burgundy Verified Purchase
Unfortunately, the color did not turn out to be burgundy. I got more of a dark rose. Overall I do love Americolor Soft Gel Paste. There is no after taste when you use it. All my other colors were as described. I will still order the Soft Gel because most of the color do come out right.
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Color: Brown Verified Purchase
I couldn't find brown food coloring for a deer cake I was making so I took a chance with this brand. Love the fact that you can squirt the gel coloring out instead of having to dig it out with a toothpick. I'll be buying more AmeriColor.
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Color: Brown Verified Purchase
Product is good, just an exorbitant price! I erred by not taking note of the quantity--just assumed that for over $4.00 it was the larger bottles--NOT SO. Won't order this again from Amazon. These are a little over $2.00 on most other sites!!
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