Amy Jo Martin, a Wyoming native and Arizona State University graduate, founded Digital Royalty, a social media agency in 2009 to help companies, celebrities, professional sports leagues, teams and athletes build, measure and monetize their digital universe. In addition, Digital Royalty provides customized education programs through Digital Royalty University, which offers a variety of curriculums for social media, as well as personal and business innovation. The education programs blend strategic and tactical training for corporate brands, small businesses, sports entities and leagues, individuals, celebrities and athletes.
Amy Jo was named one of Forbes’ five Most-Powerful Women on Twitter. She has more than 1.2 million Twitter followers (@AmyJoMartin) and travels the world to speak about personal and business innovation, the latest trends in social media, how to monetize various social platforms, how social media has redefined innovation and how to successfully build a personal brand by utilizing social media. Amy Jo is a regular contributor to the Harvard Business Review, SELF Magazine and Sports Business Journal. She and Digital Royalty have been featured in top-tier media outlets including Vanity Fair, TIME, Forbes, The New York Times, Fast Company, ESPN SportsCenter, USA Today, MSNBC and Newsweek.
The Digital Royalty client portfolio includes: Shaquille O’Neal, DoubleTree by Hilton, FOX Sports, SELF Magazine, Chicago White Sox, UFC, Dwayne “The Rock” Johnson, Los Angeles Kings, Cleveland Indians, The NY Knicks, Tony Hsieh CEO of Zappos.com and author of the The New York Times #1 Bestseller, Delivering Happiness, Discount Tire, Monte Carlo Resort & Casino, and Hard Rock Hotel & Casino.