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About Amy Maureen Lynch
She writes about travel, international family life, creativity and flexible work on her blog notesfromanotherland.com and is the founder of Babies, Business + Breakfast™, where she produces parent-friendly professional development events, digital resources and advises others on creating inclusive and flexible work solutions.
Amy currently lives in Ottawa, Canada with her Irish husband and two Irish-Canadian children, who are often brought into business settings with their mum.
This book is based on the author's journey as a blogger, writer, founder and parent to date.
It's intended to help you solve real problems, for real people and focuses on:
- designing a blog around your values, interests and time commitments;
- creating content, sharing your ideas and seeking feedback; and
- defining what you offer, your ideal customer and launching your Minimum Viable Product (MVP).
It aims to help current and aspiring creatives, freelancers, bloggers, flexible workers, business owners and side hustlers with limited time.
This book is not designed for people who have an existing business and want to create a blog as a menu item on their website to drive traffic, otherwise known as content marketing.
You're going to be learning about how the author has done the reverse–starting a blog, maintaining it through multiple iterations and big life changes. Over time, she's used it to test business ideas based on her original content and conversations with people around the world.
What started as an online expat travel diary and a means for her to remain connected with family and friends abroad, turned into:
- media requests;
- guest speaking opportunities;
- connecting with strangers;
- advocating for issues she's passionate about;
- validating business ideas;
- creating a growing community; and
- making a positive impact.
This is the magic of getting your ideas out of your head and into the world!
By the end of this book, you'll have a clear idea of:
- what themes your blog will focus on;
- how and when you'll create original content;
- who your ideal customer is and how you'll reach them; and
- what solution you'll offer, launch and test.
Startup Blogging: Validate A Business Idea and Build Your Audience contains links to resources and templates to help you work through the exercises and action items mentioned in the book.
Part of the content was originally created and delivered by the author as a conference workshop for an event in Ottawa, Canada. The content has been carefully edited to focus on making it more digestible and actionable, encouraging you to start now and test your ideas over the coming months.
Get ready to Startup Blogging: Validate A Business Idea and Build Your Audience!
Feedback from workshop attendees:
“I liked that the focus was on organic development of community and ideas instead of just social media marketing. I also like the periodic questions to consider what I wanted to do with the information.”
“Enjoyed the ideas for how to share your message or find out what resonates with people.”
“I love Amy’s generosity with sharing her knowledge and experience. Really great session.”
"Lots of useful ideas for starting and growing an audience.”
“(I enjoyed) the personal experiences of the presenter, interaction with audience, resource materials and focus on doing things for passion rather than just for money.”
“The topic is very interesting and well presented.