Analysis Without Paralysis: 12 Tools to Make Better Strategic Decisions 2nd Edition
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From the Back Cover
Fully Updated: More techniques, New examples!
The Practical, Easy-to-Use Guide to Strategic and Business Analysis for Every Decision-Maker
More and more decision-makers are recognizing the immense potential of business analytics for developing winning strategies and making better choices. This friendly, plain-English guide to business analysis will help you choose the right tool, use it properly, and apply the results–without burying you in advanced math or theory!
Babette Bensoussan and Craig Fleisher walk you through the entire business analysis process and thoroughly demystify each of today’s 12 most valuable analysis tools. Their practical insights and realistic case studies will help you transform data into insight, transform insight into strategy, anticipate emerging threats and opportunities, and build powerful competitive advantage!
Covers these tools:
• BCG Growth/Share Portfolio Matrix
• Competitor Analysis
• NEW! Driving Forces Analysis
• Financial Ratio and Statement Analysis
• Five Forces Industry Analysis
• Public Issues Analysis
• NEW! Product Life Cycle Analysis
• Scenario Analysis
• Macroenvironmental (STEEP/PEST) Analysis
• SWOT Analysis
• Value Chain Analysis
• NEW! Win/Loss Analysis
If you’re a manager or business owner, you need tools to make better decisions–about business strategy, marketing, competition, positioning, product development, and much more. In Analysis Without Paralysis, Second Edition, two renowned experts on business analysis and strategy bring you those tools, in plain English!
Babette Bensoussan and Craig Fleisher teach you exactly what you need to know to use these tools, even if you’ve never performed business analysis before. They begin with a practical, realistic introduction to the analysis process, and then walk you through twelve essential analysis techniques.
You’ll master classic approaches like SWOT analysis and Porter’s Five Forces, as well as the latest approaches to competitor, financial, issue, and value chain analysis. Bensoussan and Fleisher guide you through analyzing global, social, political, and macroenvironmental challenges that will shape the future of your business. In this edition, they also add three new techniques–Driving Forces, Product Life Cycle, and Win/Loss–plus new example data throughout.
For every tool, the authors present clear descriptions, context, rationales, strengths, weaknesses, step-by-step instructions, and case studies. The result: a book you can rely on to address any strategic or business challenge–whatever your role, experience, industry, or environment.
Don’t just collect data–use it for competitive advantage
Uncover correlations, assess trends, identify performance gaps, and identify your best opportunities
Get truly actionable outputs from your analysis
Perform future-oriented analysis that leads to better competitive strategies and tactics
Use analysis to anticipate and adapt to rapid change
Get early warnings of emerging threats–and respond more quickly
About the Author
- Item Weight : 13.9 ounces
- Paperback : 273 pages
- ISBN-10 : 0134426290
- ISBN-13 : 978-0134426297
- Dimensions : 8.9 x 6 x 0.6 inches
- Publisher : Ft Pr; 2nd edition (October 17, 2015)
- Language: : English
- Best Sellers Rank: #930,060 in Books (See Top 100 in Books)
- Customer Reviews:
Top reviews from the United States
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I recommend this book not only to small business owners, but to pretty much anyone in the corporate environment to help them not only make decisions, but as a kind of "cheat sheet", so they understand what their peers and superiors are talking about when they mention these techniques. It would be a great graduation gift for the college graduate who is on his or her way to a corporate career.
I found the strongest chapters were on Financial Statement Analysis, SWOT, and Win/Loss Analysis. Even if you don't have to do much analysis for your business you need to know how to read financial statements. SWOT and Win/Loss analysis are needed for everyone - and this book avoids the superficial treatment and use of those tools. The book points out for example that SWOT analysis s supposed to flesh out strategic opportunities in contrast to the organizational capabilities - not be a "why they should buy from us" spin tool as it is usually used for.
The book has a large gap - how to research and quantify much of the data needed to do analytical work. Some tools, for example, you have to develop and rank various criteria. This book offers no quantifiable method for doing that ranking - making the results subjective and arbitrary, the very things analysis is supposed to eliminate or at least minimize. Understandably this book isn't about research methods but without explaining how to get good inputs none of theses tools will be effective. Most tools require accurate and in-depth information on markets and competitors. How do you get that data? Other tools require establishing various outcomes and criteria to be studied. How is that done in a way that doesn't lend itself to the analyst's biases or spin? You won't find those answers here. To perform a credible analysis you will need to get a better resource that fleshes out the method and gives you empirical methods of developing, sorting, and ranking input data.
That said, I haven't found a better book that puts together a wide assortment of business analytical tools and explains them sufficiently to know when and where to use each. With a companion book on how to do competitive/market research, this will be an invaluable and often used resource on my bookshelf.
For any profession, accountants, engineers etc.. highly recommended
Top reviews from other countries
This is the perfect book to get a bit beyond the basics of a suite of tools. It's an easy read and gives a thorough review and insight into application of the most popular and accessible tools.
If you're in a senior management role or want to be and you don't have a thorough training in business analysis, start here.