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Analytics: The Agile Way (Wiley and SAS Business Series) Hardcover – July 5, 2017
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From the Inside Flap
For years, organizations have struggled to make sense out of their data. IT projects designed to provide employees with dashboards, KPIs, and business-intelligence tools often take a year or more to reach the finish line … if they get there at all.
This has always been a problem. Today, though, it's downright unacceptable. The world changes faster than ever. Speed has never been more important. By adhering to antiquated methods, firms lose the ability to see nascent trendsand act upon themuntil it's too late.
But what if the process of turning raw data into meaningful insights didn't have to be so painful, time-consuming, and frustrating?
What if there were a better way to do analytics?
Fortunately, you're in luck.
Analytics: The Agile Way is the eighth book from award-winning author and Arizona State University lecturer Phil Simon.
In this book, you'll learn how progressive organizations such as Google, Nextdoor, and others approach analytics in a fundamentally different way. They are applying the same Agile techniques that software developers have employed for years, replacing large batches in favor of smaller ones … and their results will astonish you.
Through a series of case studies and examples, Analytics: The Agile Way demonstrates the benefits of this new analytics mind-set: superior access to information, quicker insights, and the ability to spot trends far ahead of your competitors.
From the Back Cover
Praise for Analytics: The Agile Way
"As analytics moves from an IT reporting exercise to a mission critical business-led discipline, collaboration, expediency, and flexibility are more important than ever. Information is no longer an asset to be trifled with, but rather one that organizations must harness aggressively. To date, I have seen scant attempts at Agile analytics, but this book will most certainly launch a thousand more. It is a must-read for any analytics leader, and a must-do for any analytics professional."
Douglas Laney, VP and Distinguished Analyst, Gartner
"Analytics: The Agile Way makes accessible two of today's key themes in modern business: data and how we get work done. A great book for analytics, but also a great book for management and leadership. Given that we are all responsible for our own education, perhaps all business books should now be written as this one is: perfect for a formal class but also for lifelong learning."
Terri Griffith, Associate Dean & Professor at Santa Clara University's Leavey School of Business and author of the award-winning book The Plugged-In Manager
"Phil Simon adroitly shows the potential of combining Agile thinking and methods with data analytics to provide powerful, distinct competitive advantages to organizations. As Simon demonstrates clearly through multiple real-life examples, Agile analytics can enable organizations to create lasting value from their Big Data efforts without ignoring the privacy and security issues those efforts frequently create."
Robert N. Charette, President, ITABHI Corporation
"A thoroughly enjoyable guide to the critical importance of analytics and Big Data. Simon wisely counsels that no one method works for all companies. The key is to be flexible and nimble and follow the guidelines he explains so clearly and convincingly."
Gary N. Smith, Fletcher Jones Professor of Economics at Pomona College and author of Money Machine: The Surprisingly Simple Power of Value Investing
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