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Analytics in a Big Data World: The Essential Guide to Data Science and its Applications (Wiley and SAS Business Series) Hardcover – Illustrated, May 19, 2014

4.1 out of 5 stars 55 ratings

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Editorial Reviews

From the Inside Flap

A few years ago, big data was little more than a buzzword. Today, it's a reality for every business, but only a few firms are taking advantage of the new world of information. The science of analytics is a way to get inside customers' minds and understand the complex behavioral dynamics that affect business. Analytics in a Big Data World advances the discussion of big data by moving it out of the theoretical realm and into everyday business practice.

It has been said that data is the new oil--an abundant resource of great value. The difference between data and oil, as top analytics researcher Bart Baesens understands, is that everyone has data. In areas like risk management, fraud detection, and customer relationship management, the potential gains afforded by big data analytics are well worth exploring. Reading Analytics in a Big Data World is the first step in extracting the valuable information waiting in your databases.

By taking a practitioner's perspective, this book shows readers how to use the latest developments and new ideas in big data to build an analytics strategy with practical applications. The mathematics and theory have already been tested, so Analytics in a Big Data World draws on case studies and action plans, rather than dwelling unnecessarily on technical details. This realistic focus makes the guide ideal for analytics professionals who want to learn the latest techniques for leveraging data to expand markets.

This latest addition to the Wiley and SAS Business Series is relevant to decisions that all businesses will need to make in the coming years. As the number of practical applications for data skyrockets, learning how to extract business value from big data becomes a competitive requirement. Bart Baesens has accomplished something significant with Analytics in a Big Data World, which delivers an action-oriented guide to staying competitive using the latest analytical models.

From the Back Cover

A few years ago, big data was little more than a buzzword. Today, it's a reality for every business, but only a few firms are taking advantage of the new world of information. The science of analytics is a way to get inside customers' minds and understand the complex behavioral dynamics that affect business. Analytics in a Big Data World advances the discussion of big data by moving it out of the theoretical realm and into everyday business practice.

It has been said that data is the new oil―an abundant resource of great value. The difference between data and oil, as top analytics researcher Bart Baesens understands, is that everyone has data. In areas like risk management, fraud detection, and customer relationship management, the potential gains afforded by big data analytics are well worth exploring. Reading Analytics in a Big Data World is the first step in extracting the valuable information waiting in your databases.

By taking a practitioner's perspective, this book shows readers how to use the latest developments and new ideas in big data to build an analytics strategy with practical applications. The mathematics and theory have already been tested, so Analytics in a Big Data World draws on case studies and action plans, rather than dwelling unnecessarily on technical details. This realistic focus makes the guide ideal for analytics professionals who want to learn the latest techniques for leveraging data to expand markets.

This latest addition to the Wiley and SAS Business Series is relevant to decisions that all businesses will need to make in the coming years. As the number of practical applications for data skyrockets, learning how to extract business value from big data becomes a competitive requirement. Bart Baesens has accomplished something significant with Analytics in a Big Data World, which delivers an action-oriented guide to staying competitive using the latest analytical models.


Product details

  • Hardcover : 256 pages
  • ISBN-10 : 1118892704
  • ISBN-13 : 978-1118892701
  • Dimensions : 6.3 x 1.2 x 9.1 inches
  • Item Weight : 15.6 ounces
  • Publisher : Wiley; 1st edition (May 19, 2014)
  • Language: : English
  • Customer Reviews:
    4.1 out of 5 stars 55 ratings

Customer reviews

4.1 out of 5 stars
4.1 out of 5
55 global ratings
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Top reviews from the United States

Reviewed in the United States on August 30, 2014
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3 people found this helpful
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Reviewed in the United States on July 16, 2015
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One person found this helpful
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Reviewed in the United States on November 9, 2017
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Reviewed in the United States on July 13, 2014
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Reviewed in the United States on September 21, 2014
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Top reviews from other countries

Mee Chi So
5.0 out of 5 stars This book provides a perfect answer by presenting some analytical applications that could be ...
Reviewed in the United Kingdom on September 26, 2014
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2 people found this helpful
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Wouter Verbeke
5.0 out of 5 stars Strongly recommended - loved it.
Reviewed in the United Kingdom on September 9, 2014
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Michaël Peeters
5.0 out of 5 stars Really essential for every data-lover
Reviewed in the United Kingdom on March 18, 2015
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Akshay R.
5.0 out of 5 stars Data Analytics - All that you need to know - not for beginners - Super reference material.
Reviewed in India on October 18, 2018
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sb
1.0 out of 5 stars not a comprehensive book
Reviewed in India on May 29, 2019
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