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Analyzing Social Media Networks with NodeXL: Insights from a Connected World 1st Edition
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Analyzing Social Media Networks with NodeXL offers backgrounds in information studies, computer science, and sociology. This book is divided into three parts: analyzing social media, NodeXL tutorial, and social-media network analysis case studies.
Part I provides background in the history and concepts of social media and social networks. Also included here is social network analysis, which flows from measuring, to mapping, and modeling collections of connections. The next part focuses on the detailed operation of the free and open-source NodeXL extension of Microsoft Excel, which is used in all exercises throughout this book. In the final part, each chapter presents one form of social media, such as e-mail, Twitter, Facebook, Flickr, and Youtube. In addition, there are descriptions of each system, the nature of networks when people interact, and types of analysis for identifying people, documents, groups, and events.
- ISBN-109780123822291
- ISBN-13978-0123822291
- Edition1st
- PublisherMorgan Kaufmann
- Publication dateSeptember 10, 2010
- LanguageEnglish
- Dimensions8.5 x 0.71 x 10.88 inches
- Print length304 pages
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Editorial Reviews
Review
"Hansen, Shneiderman, and Smith, along with their collaborators, have written a readable introduction to the field of social media network analysis. Furthermore, the book is a nice tutorial on an interesting tool that readers can experiment with on their own. For example, the readers can simply use the Facebook application provided by Bernie Hogan, one of the book’s collaborators, to analyze the ego networks that they know best: their own network of friends, family, and acquaintances. This book offers a sure way to understand some of the basic concepts of network analysis."--Computing Reviews
"This is a niche book that is also multi-discliplinary. NodeXL has involved experts in information studies, computer science, sociology, human-computer interaction and cultural studies and this book has contributions from researchers in all these fields and more. It is however highly practical and will motivate readers to use this tool for their own research."--I-Programmer.info
"The authors explore the applications of Microsoft’s NodeXL, a free, open-source social network analysis (SNA) plug-in for use with Excel. It provides instant graphical representation of relationships of complex networked data, drawing on over 20 years of visual analytic theory and information visualization."--Usability News
Review
A practical guide to using NodeXL coupled with an in-depth look into the theory and research behind its development!
From the Back Cover
Businesses, entrepreneurs, individuals, and government agencies alike are looking to social network analysis (SNA) tools for insight into trends, connections, and fluctuations in social media. Microsoft’s NodeXL is a free, open-source SNA plug-in for use with Excel. It provides instant graphical representation of relationships of complex networked data. But it goes further than other SNA tools -- NodeXL was developed by a multidisciplinary team of experts that bring together information studies, computer science, sociology, human-computer interaction, and over 20 years of visual analytic theory and information visualization all into one tool that you can use. NodeXL is important if you are studying visual and network analytics and their real-world applications.
In Analyzing Social Media Networks with NodeXL, members of the NodeXL development team up to provide readers with a thorough and practical guide for using the tool while also explaining the development behind each feature.
To learn more about Analyzing Social Media Networks and NodeXL, visit the companion site at www.mkp.com/nodexl
About the Author
Ben Shneiderman is a professor in the Department of Computer Science and founding director of the Human-Computer Interaction Laboratory at the University of Maryland. He was elected as a Fellow of the Association for Computing (ACM) in 1997, a Fellow of the American Association for the Advancement of Science (AAAS) in 2001, and a Fellow of the National Academy of Inventors (NAI) in 2015. He is a past recipient of the ACM SIGCHI Lifetime Achievement Award. Dr. Shneiderman is the author and coauthor of many books, technical papers, and textbooks.
Marc Smith is a sociologist specializing in the social organization of online communities and computer mediated interaction. He founded and managed the Community Technologies Group at Microsoft Research in Redmond, Washington and led the development of social media reporting and analysis tools for Telligent Systems. Smith leads the Connected Action consulting group and lives and works in Silicon Valley, California. He is a co-founder of the Social Media Research Foundation which is dedicated to Open Tools, Open Data, and Open Scholarship related to social media. Smith’s research focuses on computer-mediated collective action: the ways group dynamics change when they take place in and through social cyberspaces. Smith’s goal is to visualize these social cyberspaces, mapping and measuring their structure, dynamics and life cycles. At Microsoft, he developed the “Netscan web application and data mining engine that allows researchers studying Usenet newsgroups and related repositories of threaded conversations to get reports on the rates of posting, posters, crossposting, thread length and frequency distributions of activity. Smith applied this work to the development of a generalized community analysis platform for Telligent, providing a web based system for groups of all sizes to discuss and publish their material to the web and analyze the emergent trends that result. Dr. Smith is an adjunct faculty at the College of Information Studies at the University of Maryland and a Distinguished Visiting Scholar at the Media-X Program at Stanford University.
Product details
- ASIN : 0123822297
- Publisher : Morgan Kaufmann; 1st edition (September 10, 2010)
- Language : English
- Paperback : 304 pages
- ISBN-10 : 9780123822291
- ISBN-13 : 978-0123822291
- Item Weight : 1.97 pounds
- Dimensions : 8.5 x 0.71 x 10.88 inches
- Best Sellers Rank: #2,024,212 in Books (See Top 100 in Books)
- #343 in Information Theory
- #602 in Human-Computer Interaction (Books)
- #630 in Database Storage & Design
- Customer Reviews:
About the authors

Bio
Dr. Marc A. Smith
Chief Social Scientist
Connected Action Consulting Group
Marc@connectedaction.net
http://www.connectedaction.net
http://delicious.com/marc_smith/
Marc Smith is a sociologist specializing in the social organization of online communities and computer mediated interaction. He founded and managed the Community Technologies Group at Microsoft Research in Redmond, Washington and led the development of social media reporting and analysis tools for Telligent Systems. Smith leads the Connected Action consulting group and lives and works in Silicon Valley, California. Smith co-founded the Social Media Research Foundation (http://www.smrfoundation.org/), a non-profit devoted to open tools, data, and scholarship related to social media research.
Smith is the co-editor with Peter Kollock of Communities in Cyberspace (Routledge), a collection of essays exploring the ways identity; interaction and social order develop in online groups. Along with Derek Hansen and Ben Shneiderman, he is the co-author and editor of Analyzing Social Media Networks with NodeXL: Insights from a connected world, from Morgan-Kaufmann, which is a guide to mapping connections created through computer-mediated interactions.
Smith's research focuses on computer-mediated collective action: the ways group dynamics change when they take place in and through social cyberspaces. Many "groups" in cyberspace produce public goods and organize themselves in the form of a commons (for related papers see: http://www.connectedaction.net/marc-smith/). Smith's goal is to visualize these social cyberspaces, mapping and measuring their structure, dynamics and life cycles. At Microsoft, he developed the "Netscan" web application and data mining engine that allows researchers studying Usenet newsgroups and related repositories of threaded conversations to get reports on the rates of posting, posters, crossposting, thread length and frequency distributions of activity. Smith applied this work to the development of a generalized community analysis platform for Telligent, providing a web based system for groups of all sizes to discuss and publish their material to the web and analyze the emergent trends that result. He contributes to the open and free NodeXL project (http://www.codeplex.com/nodexl) that adds social network analysis features to the familiar Excel spreadsheet. A tutorial on social network analysis is evolving into a book and is freely available (http://casci.umd.edu/NodeXL_Teaching). NodeXL enables social network analysis of email, twitter, flickr, www, facebook and other network data sets.
The Connected Action consulting group (http://www.connectedaction.net) applies social science methods in general and social network analysis techniques in particular to enterprise and internet social media usage. SNA analysis of data from message boards, blogs, wikis, friend networks, and shared file systems can reveal insights into organizations and processes. Community managers can gain actionable insights into the volumes of community content created in their social media repositories. Mobile social software applications can visualize patterns of association that are otherwise invisible.
Smith received a B.S. in International Area Studies from Drexel University in Philadelphia in 1988, an M.Phil. in social theory from Cambridge University in 1990, and a Ph.D. in Sociology from UCLA in 2001. He is an affiliate faculty at the Department of Sociology at the University of Washington and the College of Information Studies at the University of Maryland. Smith is also a Distinguished Visiting Scholar at the Media-X Program at Stanford University.
marc@connectedaction.net
http://www.connectedaction.net
http://nodexl.codeplex.com
http://twitter.com/marc_smith
http://www.smrfoundation.org/

BEN SHNEIDERMAN (http://www.cs.umd.edu/~ben) is a Professor in the Department of Computer Science and Founding Director (1983-2000) of the Human-Computer Interaction Laboratory (http://www.cs.umd.edu/hcil/) at the University of Maryland. He was elected as a Fellow of the Association for Computing (ACM) in 1997, a Fellow of the American Association for the Advancement of Science (AAAS) in 2001, a Member of the National Academy of Engineering in 2010, and a Member of the National Academy of Inventors in 2016. He received the ACM SIGCHI Lifetime Achievement Award in 2001.
Ben likes skiing, hiking, biking, and working with his students on new ideas. He developed the visual interface idea for the hyperlink with grad student Dan Ostroff in 1984, pioneered information visualization concepts with Christopher Ahlberg (who went on to found Spotfire, based on these concepts), developed the treemap concept, which was first implemented by grad student Brian Johnson, and participates in the NodeXL network analysis tool project.
Current projects focus on electronic health records with the EventFlow tool (http://hcil.umd.edu/eventflow) and promoting The New ABCs of Research (www.cs.umd.edu/hcil/newabcs). He believes computer science should be more directly devoted to making the world a better place.

Derek L. Hansen is an Assistant Professor of Information Technology within Brigham Young University's College of Engineering and Technology. He was formerly at the University of Maryland's iSchool and Director for the Center for the Advanced Study of Communities and Information (http://casci.umd.edu), a multi-disciplinary research center focused on harnessing the power of novel social technologies to support the needs of real and virtual communities.
Dr. Hansen completed his PhD from the University of Michigan's School of Information where he was an NSF-funded interdisciplinary STIET Fellow (http://stiet.si.umich.edu/) focused on understanding and designing effective online socio-technical systems. His research and teaching focus on mass collaboration, information reuse, consumer health informatics, and social network analysis of online communities. One line of research is focused on helping community analysts make sense of the mass of social data available through social media sites. Another line of research applies those methods to understand best practices for supporting mass collaboration in medical, scientific, and entertainment domains. Finally, Dr. Hansen is involved with designing novel tools that take advantage of the unique properties of information technologies. For example, he has done work on "collection recommender systems" and social networking applications designed to anonymously disseminate information about stigmatized illnesses through friendship networks.
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The book has 15 chapters organised into three sections. The first three chapters serve as an introduction to social network analysis and social media like Twitter, Flickr and Facebook - none of which I use. I particularly like the chapter structure, which is consistent throughout the book. Each chapter provides key definitions and themes and finishes with both a "Practitioner's Summary" and a "Researcher's Agenda" - this means one can skim the book and quickly locate personal interests. Chapter 3 is elegant in its definitions and summary of key network analysis concepts. I particularly liked the idea of `network nirvana':
. every vertex is visible;
. every vertex's degree is countable;
. every edge can be followed from source to destination; and
. clusters and outliers are identifiable.
Section 2 is called "NodeXL Tutorial: Learning By Doing" and consists of four chapters. These chapters are, in my opinion, the heart of the book. They cover all the key elements of using NodeXL for network analysis, including layout, labelling and metrics. There is enough in the chapters to pique the interest of practitioners and academics alike, from beginner to advanced analyst. Again I like the elegance and accessibility for lay-people to some of the definitions. So much so that this text will become a standard inclusion in all my seminars and requires me to develop a NodeXL seminar and workshop!
The final section provides eight chapters, six of which are contributed by network researchers, and all of which provide case studies of network analysis using NodeXL. I found the chapter on email and lists of most interest, and commercially of most use, but from an academic perspective all the chapters are very interesting. The Twitter chapter was particularly enlightening, especially given I don't really see the value of Twitter - I'm rethinking that position at the moment! Similarly the Facebook chapter provided some interesting insights.
All in all this book was an excellent and easy read. Already my book is dog-eared and has lots of margin scribbles and highlights. I unreservedly give it five stars - five stars for readability and five stars for the learning by doing approach. It is a must-have book for every serious student and practitioner of network analysis. I can't wait for an e-book version, which I will buy immediately it is released.
Regards Graham
Top reviews from other countries
Although some parts of it refer to software features/menus which have since been changed in newer versions of NodeXL, it is still a good guide to using the software as well as a good guide to the wider concepts.








