Kindle Price: $4.99

Save $10.96 (69%)

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

Deliver to your Kindle or other device

Deliver to your Kindle or other device

The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing by [Rosen, Emanuel]
Kindle App Ad

The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing Kindle Edition

4.0 out of 5 stars 13 customer reviews

See all 4 formats and editions Hide other formats and editions
Price
New from Used from
Kindle
$4.99

Length: 386 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled

Save on all things Kindle
click to open popover

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.


Editorial Reviews

Review

“Just about every page of this book has an insight worth the entire price of admission. Tell your friends.”
—Seth Godin, author of Tribes

“Emanuel Rosen is to buzz marketing what Peter Drucker is to effective management. This book is the foundation upon which most buzz marketing knowledge is based.”
—Guy Kawasaki, cofounder of Alltop.com

“Buzz marketing is bigger and better than ever, which is why it is more important than ever to read this smart, smart book.”
—Robert B. Cialdini, author of Influence: Science and Practice, and coauthor of YES! 50 Scientifically Proven Ways to Be Persuasive

About the Author

EMANUEL ROSEN was vice president of marketing for Niles Software, the maker of EndNote, for nine years. He lives in Menlo Park, California.

Product details

  • File Size: 901 KB
  • Print Length: 386 pages
  • Publisher: Crown Business; Revised and Updated ed. edition (February 17, 2009)
  • Publication Date: February 24, 2009
  • Sold by: Random House LLC
  • Language: English
  • ASIN: B001NLL6QM
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #1,056,864 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  • Would you like to tell us about a lower price?


Customer reviews

Rated by customers interested in
Business & Economics Books
5.0 out of 5 stars
5.0 out of 5 stars
Marketing & Sales Books
5.0 out of 5 stars
5.0 out of 5 stars
Marketing Books
5.0 out of 5 stars
5.0 out of 5 stars

Top customer reviews

October 13, 2009
Format: Paperback|Verified Purchase
0Comment|Was this review helpful to you? Report abuse
February 22, 2015
Format: Paperback|Verified Purchase
0Comment|Was this review helpful to you? Report abuse
July 12, 2012
Format: Paperback|Verified Purchase
0Comment|Was this review helpful to you? Report abuse
November 21, 2014
Format: Paperback|Verified Purchase
0Comment|Was this review helpful to you? Report abuse
April 28, 2017
Format: Paperback
0Comment|Was this review helpful to you? Report abuse
May 2, 2009
Format: Paperback
0Comment| 8 people found this helpful. Was this review helpful to you? Report abuse

Most recent customer reviews

Set up an Amazon Giveaway

The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing
Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway
This item: The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing

What other items do customers buy after viewing this item?