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The Anatomy of Persuasion: How to Persuade Others To Act on Your Ideas, Accept Your Proposals, Buy Your Products or Services, Hire You, Promote You, and Paperback – April 14, 1997
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In business and out, the ability to convince others to adopt a specific point of view is almost always a precursor to success. Norbert Aubuchon, a former DuPont executive who now teaches motivational techniques in seminars and workshops, outlines his basic methodology in The Anatomy of Persuasion. Through case studies, practice assignments, and a look at some common roadblocks, he shows how to deal with both routine situations and the inevitable surprises that regularly arise in the workplace.
"Some people seem to be able to talk anybody into anything! Do they simply possess a natural talent that the rest of us can never hope to imitate?
This refreshing books says ""No!"" and provides readers with a unique, proven, step-by-step analytical thinking process that anyone can use to analyze, organize, and present information in a persuasive way.
The Anatomy of Persuasion literally dissects each step in the persuasion process. Readers will turn their great ideas into tangible realities as they learn how to:
* apply the two major principles of communication
* perceive the needs of others
* present the features and benefits of their idea
* understand the subconscious decisions people often make
* create a logical, error-free proposal (oral or written) that will win the day."
Top customer reviews
If you are an analytical thinker, you will hate this book. If you are somebody who can be easily programmed, then you will love it.
The first 20 pages reads like a conversation with a typical salesman. -blah blah good! -blah blah blah good!
I was expecting a clear evaluation of the linguistic nuances of social persuation, and/or guidance for evaluating the "mark" (sort of speak), to help me assess the effectiveness of a pitch.
That is NOT what this book is.
They talk about "thinking process". Well. It may be a process. The other part...?
Most recent customer reviews
To the novice or expert you will discover that this book fosters logical...Read more
The author will define and train us gain that skill - he has invoked that inert,once dormant art - you will...Read more