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- Read this and over 1 million books withKindle Unlimited.Auto-delivered wirelesslyBorrow for free from your Kindle device.Join Amazon Prime
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Author Updates
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Blog postWhy Is Your Ideal Buyer Ignoring You? I saw this post in a marketing group on Facebook™, where someone was complaining that people aren’t taking them up on their offers or joining their list. She was ranting about how her followers are “so stupid they don’t know a good offer when they see one.” She […]
The post Is It Possible Your Customers are Too Stupid to Hire You? appeared first on Andrea Callahan International, Inc. Brand Management.
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Blog post500 Interviews to Discover the Truth About Success Ted Talk, filmed February 2006 Sir Ken Robinson makes an entertaining and profoundly moving case for creating an education system that nurtures (rather than undermines) creativity. Creativity expert Sir Ken Robinson challenges the way we’re educating our children. He champions a radical rethink of our school systems, […]
The post Ted Talk, Sir Ken Robinson “8 Success Secrets” (Video) appeared first on Andrea Callahan International, In -
Blog postHow Brand Leaders Get Out Front, Take a Stand, Generate Brand Awareness & Brand Loyalty In a recent post, “7 Strategies to Position Yourself as an Industry Influencer,” I outline 7 ways brands can stand out from competitors. Budwiser hits 1-4 in their newly released Superbowl video. This video illustrates what a brand leader does […]
The post Budweiser 2017 Superbowl Video Exemplifies Why they are Industry Influencers appeared first on Andrea Callahan International, Inc. Brand Man -
Blog postIn Marketing, Age IS More than Just a Number Navigating the Generation Gap with Social Media Marketing As an Industry Influencer, you are probably using social media to reach your customers online, which is a very smart tactic. What I would like to know is if you are implementing BRILLIANT strategies for connecting with your ideal […]
The post How Industry Influencers Use Social Media to Navigate the Generation Gap appeared first on Andrea Callahan International, Inc. Brand Manag -
Blog postTHE BRAND STAND: Successful Instagram Model Speaks to Her 12 Year Old Self: Essena O’Neil, courageous 19 year old Australian Instagram model, went viral after calling social media “fake” and saying it made her “miserable.” She gave up opportunities to represent major brands by abruptly “giving up social media” and all the “fakeness” that goes with it. […]
The post How Fake Beauty & Authentic Beauty Impacts a Brand: Essena O’Neil appeared first on Andrea Callahan Internat -
Blog postThis article I’m going to talk to you about what to include in your stories so that when you set out to market with stories you can be effective. Every story has to include the same elements for it to work. First, stories start with you understanding and knowing who your target audience is. If you […]
The post Essential Elements in Industry Influencer’s Marketing Stories appeared first on Andrea Callahan International, Inc. Brand Management.
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Blog postAs Annette Simmons once said “If you wish to influence an individual or a group to embrace a particular value in their daily lives, tell them a compelling story.” Story telling is a powerful tool for marketing your business. However, be aware, I want to be crystal clear about what I am advocating and what […]
The post What Storytelling Means for Industry Influencers appeared first on Andrea Callahan International, Inc. Brand Management.
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Blog postI am pleased to introduce to you Shannan Tolmie who is going to tell you all about marketing with stories. You’re going to learn about the importance of marketing through storytelling in the right way that gets results. You’re going to learn what story telling is, how to create truthful, credible stories that are interesting, […]
The post Marketing Through Stories with a Guest Industry Influencer appeared first on Andrea Callahan International, Inc. Brand Management.
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Blog postHappy New Year! 7 Ways to Stand Out from Your Competitors in 2017 There’s no denying that the competition is fierce in the world of marketing. This is particularly true when you are marketing online. There are millions of websites and advertisers vying for the attention of your buyer. I am sure at times, it […]
The post 7 Strategies to Position Yourself as an Industry Influencer appeared first on Andrea Callahan International, Inc. Brand Management.
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Blog postIn this issue: 7 Creative Holiday Marketing Ideas that Really Work The holidays are here, and companies all around the world are seeking ways to make themselves and their products stand out in din of seasonal marketing. It can be difficult to find ways to reach your target audience at such a busy time of […]
The post Issue 27: Industry Influencer Marketing Magazine 2016 Holiday appeared first on Andrea Callahan International, Inc. Brand Management.
Books by Andrea Callahan
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