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- Read this and over 1 million books withKindle Unlimited.Auto-delivered wirelesslyGet it by Wednesday, Jun 7FREE Shipping on eligible ordersMore Buying ChoicesBorrow for free from your Kindle device.Join Amazon Prime
- Get it by Wednesday, Jun 7FREE Shipping on eligible ordersMore Buying ChoicesRead this and over 1 million books withKindle Unlimited.Auto-delivered wirelessly
- Read this and over 1 million books withKindle Unlimited.Auto-delivered wirelesslyBorrow for free from your Kindle device.Join Amazon Prime
- Read this and over 1 million books withKindle Unlimited.Auto-delivered wirelesslyBorrow for free from your Kindle device.Join Amazon Prime
- Read this and over 1 million books withKindle Unlimited.Auto-delivered wirelesslyBorrow for free from your Kindle device.Join Amazon Prime
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Author Updates
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Blog postThere are plenty of reasons why customers choose to post reviews to your social media page, but they largely fall into two camps - to share a positive experience or to complain very publicly. Good and bad reviews online can make and break your brand, but how you respond to them can be just as important. Many brands tend not to reply to any review, regardless of its sentiment - and they're missing out! Every review is an opportunity to learn about how you conduct your business, who your a
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Blog postApril the Giraffe and the birth of her calf at the Animal Adventure Park in upstate New York, was an internet phenomenon. At any given moment, up to 200,000 people were watching the live stream at all hours of the day, in the build up to the big moment; the video was first switched on back in February. Live video allows people to feel they are a part of the experience, and thousands of people were glued to their screens for weeks, watching and waiting with great anticipation. With the ca
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Blog postAre you considering introducing influencer marketing as part of your content strategy on Facebook, Instagram, or other social network?
Brands have plenty to gain by engaging in influencer marketing. Working with the right influencers can have a multitude of positive effects on your brands business. In this blog post, I'll share 8 reasons why influencer marketing can be a real asset. Let's go!
1. They Generate Sales Of course, one of the main reasons brands seek out influencers is -
Blog postHow to Add More Than One Clickable Link to Your Instagram Profile BIo
Instagram's changed a lot over the past couple of years, but one feature has remained stubbornly familiar, especially to brands: you can only add one clickable link in your profile's bio.
As I write, that's still the case, but there is at least one neat little workaround that I wanted to share - Linktree. If lik
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Blog postWant More Facebook Reach? Motivate Fans to REACT. Here's How and Why to Do It
Do you encourage fans to react to your Facebook posts? I'm talking about these things:
Facebook introduced its now-familiar set reactions in early 2016 as a way fo
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Blog post7 Ways Your Brand Can Leverage Multiple Image Posts on Instagram (Carousel Examples)
This week, Instagram rolled out a new "carousel" feature to its app. Users can now choose up to 10 photos or videos (or a combination of the two) to feature in a single post. As Instagram explains:
"You no longer have to choose the single best photo or video from an experience you want to remember.
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Blog post7 Tips to Help You Record Amazing Vertical Video For Social Media (With Real Business Examples)
In my last blog post, I explained five reasons why your business must start recording vertical video for business. Assuming you're now a vertical video convert, this blog post details seven ways to make your vertical video as engaging as possible. If you missed my last post, here's a re
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Blog postDoes your business record vertical videos for social media? In years gone by, recording and uploading video with the camera held vertically was looked upon with ridicule - producing big black bars either side of the picture and a narrow viewing angle, guaranteed to turn viewers off - but times are changing. In this blog post, I'm going to lay out 5 reasons why your business should be experimenting with vertical video for soc
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Blog post6 New Facebook Page Features Your Business Needs to Know About in 2017
With 2017 now in full swing, are you doing all you can to optimise your Facebook marketing strategy? A whole slew of new features were rolled between the end of last year and now - and some, you really can't afford to miss.
In this blog post, I'll be highlighting six new Facebook features that every brand needs
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Blog postLet's Get Popular on Instagram (A Follow-Along Guide For Brands): Part 1 - Introduction and Hashtag Analysis
Using Instagram for business? Want to grow your following and attract passionate new fans and customers? In this blog, I'll show you how to analyse your current Instagram hashtags ready to optimise them for maximum exposure. It's the first step in my own renewed ourney towa
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Blog post3 New Twitter Customer Service Features Your Business Needs to Enable
While Facebook has taken big strides in pushing Messenger as a customer service tool on social media, Twitter has always been a much more renowned destination for customers who want to vent in public. Now, it's stepping up the game by introducing three new tools to help business' handle customer service queries more smoothly:
"These featu
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Blog postWe're all familiar with YouTube end cards - static banners placed at the end of a video - a way for content creators to plug other videos, prompt viewers to subscribe, etc. Combined with clickable annotations, they are a decent way to drive engagement. There's just one problem, traditional annotation's don't work on mobile devices. To solve this problem, YouTube has developed End Screens - a tool to build customised, clickable end cards that offer all the same features as traditional ann
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Blog postThe secret to Tasty's success (and how you can replicate it) Even if you've never liked Tasty (the Buzzfeed-owned) food brand on Facebook or any other social channel, chances are you will have been exposed to one of its posts, and be familiar with its output. Since launching in 2015, its presence has exploded. Here's a few recent stats: * In September 2016, Tasty’s main Facebook page was the third-biggest video account on Facebook with nearly 1.7 billion video views. * Viewe
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Blog postLooking for a clear and simple way to display the results and growth of your social media strategy? As someone in charge of the day-to-day running of social media accounts, you're likely to be well versed with the analytics that make up the back bone of your strategy. However, when it comes to spelling it all out to someone less familiar with, say, Facebook Insights - like your boss, or a client - sometimes it's best to spell everything out simple. To help you do that, I have built a FRE
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Blog postOne of the most difficult tasks for a social media manager is constantly coming up with fresh and exciting ideas for your social media profiles. When you've got 365 days to fill and often multiple time-slots to fill, that's one tricky task. Of course, post recycling can go a long way to plugging the gaps, but if you need some new and and exciting ideas to inspire you, this post will help! Below, you'll find a mighty 101 social media post ideas for business. Some are obvious, some less
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Blog postTake a look at the captions on the account of many of the most popular Instagram accounts and you'll notice one thing in common: TONS of hashtags. Instagram allows up to 30 hashtags per post, so it's not unusual to see more than a handful in a single post, and many people utilise the whole lot. There's good reason for it. Through its search and explore options, Instagram gives major weight to hashtags as a way for people to discover stuff that they like, more than any other s
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Blog postStun Your Instagram Followers With A Seamless Photo Feed (Free Templates)
Have you ever seen an Instagram profile whose feed is made up of rows of images that seamlessly blend into one another, and wondered "How do they do that?" I know I have. This post was inspired by Molly Marshall, who recently shared the feed of Twigy, whose seamless Instagram feed is a marvel to behold. My curiosity finally got the
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Blog postOne of the most quirky aspects of Snapchat is its near lack of instructions. For the most part (unless you're an avid reader of App Store updates or the Snapchat blog), users are encouraged to play around and experiment to discover hidden tips, tricks and features. In this blog post, I've compiled a list of every essential Snapchat tip and trick. They might only be little things by themselves, but used in the right combination can help to ensure that your Snapchat strategy is knocking pe
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Blog post5 Strategies to Make Effective Pinterest Content Super Quickly
Creating brilliant content for social media - especially for multiple platforms - can be a real time sink. I'm a big advocate for re-purposing content to save time and conserve energy for other tasks. After all, why put all that effort in and not make the most out of what you create.
In a recent blog, Pinterest revealed several strategies for re
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Blog postHow to Create And Add Your Bitmoji to Snapchat Snaps and Stories - A Step-by-Step Tutorial
Snapchat has teamed up with the makers of the Bitmoji app to allow users to create their own individual emoji-like stickers. They can be added to Snapchat snaps and to stories. Here's how to do it:
1. Make sure you have the latest Snapchat update (version 9.35.0.0 on iOS) and then download the free Bitmoji app, too.
Books by Andrew Macarthy
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