From Publishers Weekly
Copyright 2003 Reed Business Information, Inc.
Enter your mobile number below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
Getting the download link through email is temporarily not available. Please check back later.
To get the free app, enter your mobile phone number.
This book is a highly relevant must read for anyone serious about customer-centricity. The model used has the potential to drive economic benefits that far outpace traditional... Read morePublished on March 20, 2007 by Cap
The book has one good idea in it. You should know your good customers and seek a more profitable way to deal with "not-so-good" customers. Read morePublished on September 9, 2005 by A doctoral student