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Blog postWe all routinely deal with inconveniences and annoyances—so routinely that most aren’t even worth griping about half the time. We’re just that used to poor service, and mediocre treatment, and apathetic reps, and inflexible business policies, and Press 1* to Return to the Main Menu.
The bar for impressive customer care is so low, in fact, it’s practically on the ground, lying like a stick in the dirt—right alongside our humanity. All companies need to do, to deliver good service, is d -
Blog postWhat’s omnichannel mean, exactly? And what does it have to do with the best pizza outside of Naples? And where does lively writing fit into all this?
Andris Lagsdin has a small company outside of Boston called Baking Steel that manufacturers and sells ultra-conductive metal baking sheets.
Its flagship product is its namesake Baking Steel, a heavy, quarter-inch honed hunk of steel.
It doesn’t look like much—it looks like an ordinary piece of metal. But it gives y -
Blog postAs an exacting writer and a proponent of a slow and strategic marketing, I should be having an aneurysm (Ann-eurysm?) over how a single, sweary, typo-infested LinkedIn post slopped together in 20 minutes sparked a flurry of online engagement and $90K in sales.
But I’m not. Because from a marketing and writing point of view, there’s a lot to love about the post-I-should-hate.
Why is it the greatest? And what we can learn from it?
Before I get into it, a caveat: If you a -
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Blog postThis is part 1 of my 2017 take on the State of Content Marketing and content marketing trends. My 2016 take is here.
I originally wrote this post as an open letter to Content Marketing that began: “Congratulations on making it another year…”
But that sounds somber and a scooch melodramatic, doesn’t it?
Maybe. But the end of an old year and the start of a new always make me a little somber—and that’s been especially true this year.
Maybe it’s because 2016 felt -
Blog postThis is an occasional series based on actual emails I receive, and my actual responses.
Everybody Writes is just shy of its second birthday. Since its birth, I’ve heard frequently from readers who have highlighted the same few typos in the text. (Sometimes nicely. Sometimes less so.)
The “few typos” sounds dismissive. But the truth is that those typos pain me. I’ve cleaned up (most) of them by now… but earlier copies of the book are still in the wild. So I still get lett -
Blog postA messaging app investing in writing is a little baffling and weird, isn’t it?
Today Snapchat launches online magazine Real Life, in which a staff of five writers publish long-form essays and narratives about life with technology.
It’s headed by social scientist and researcher Nathan Jurgenson, who says Real Life “won’t be a news site with gadget reviews or industry gossip. It will be about how we live today and how our lives are mediated by devices.”
A messaging -
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Blog postFacebook is predicting the end of the written word on its platform. And perhaps suggesting that words more broadly are doomed.
“The best way to tell stories in this world, where so much information is coming at us, actually is video,” said Nicola Mendelsohn, who leads Facebook’s operations in Europe, the Middle East and Africa. “It conveys so much more information in a much quicker period. So actually the trend helps us to digest much more information.”
In five years’ time, sh -
Blog postWhat if we thought about Marketing the way this restaurant thinks about dinner?
One of the best things about being a marketer is that your work intersects almost everything. (It’s not like being a professional shepherd, say. The disjoint is greater between the work of sheep-herding and the rest of the world.)
One of the worst things about being a marketer is that your work intersects almost everything.
We’ll be standing in line at the post office, and a woman behind me -
Blog postContent Marketing wakes up one morning in a place it doesn’t recognize, and tries to piece together what happened last night… and all the previous nights, too.
(Because, if it’s being honest, last night wasn’t an occasional bender—it had become a lifestyle.)
It takes a hard look at itself and wonders with a measure of regret: “How did I end up here?”
Everyone said Content Marketing had such potential.
Everyone said it was the hope for the future that would save -
Blog postOne of the biggest branding mistakes that companies can make is to not pay enough attention to their tone of voice.
“Voice” sounds high-minded, doesn’t it? More suited for the literary world rather than the business world? But tone of voice just refers to how you sound in your writing.
In marketing, your tone of voice can be a significant differentiator. (Along with a few other key things.)
It’s a strong advantage, because a lot of companies aren’t yet thinking about i -
Blog postThere’s nothing I like better than when good content begets other good content. After all, producing content is a relative cinch. But producing good (or even great!) content? That’s a lot harder.
Which is why you’ve got to make sure you squeeze every last drop of engaging goodness out of every piece of content you generate. Or, as C.C. and I write in Content Rules, think REIMAGINED, not recycled.
How might that ebook become a series of blog posts? How about interviewing the eb -
Blog postSorry we haven’t been sharing as much around these parts, but it isn’t because Ann and I don’t still love you because we do!!!
We once again want to thank everyone for buying, sharing, reviewing and using Content Rules.
Everywhere we go people are talking about it. Professors keep telling us how they are using it in their classrooms just as much as businesses are thanking us for the advice. I can even now confirm that there are several copies in Ghana where I recently traveled -
Blog postWe talk a lot about the importance of using video as part of your content marketing mix.
As some more fuel for the fire we suggest you check out a new site from Google called One Hour Per Second.
If you don’t understand the name, that is the average amount of new video content uploaded to YouTube.
To help you wrap your head around just how much that is, they also created this perfect little fun video.
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Blog postThe team at Coopr are big fans of the book and invited me over for their annual An Evening With event.
They surprised everyone with a free copy of the book. Of course I signed all of them.
Here is a highlight video from the event. Talk about reimagining instead of recycling!
And yes I can now confirm that the importance of content crosses borders and language!
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Blog postA few weeks back I had the pleasure of speaking BlogWorld and giving one of the morning track keynotes.
I wanted to talk about our themes from Content Rules, but wanted to drive home the point that even with the coolest, most engaging content in the world, it will fail if you don’t use manners and smart business skills to share it with others. To me this is common sense, but in example after example I showed how it obviously isn’t for the brands that are doing it wrong.
I -
Blog postToday is Frankenstein Friday — an event that celebrates the birth of the famous freak. We’re co-opting the holiday to celebrate our favorite kind of related monster, Frankenspeak.
Frankenspeak is convoluted text that doesn’t sound like it was spoken by a human, but instead sounds like it was created in a laboratory. Sometimes it reads like someone bolted-on words to create a terrifying string of nonsense (“our mission-critical, scalable, high-performance, unparalleled, game-changing s -
Blog postWhile we were both in Cleveland speaking and attending Content Marketing World, C.C. sat down to discuss how content marketing builds trusted relationships with the team from Social Media Examiner.
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Blog postWe’ve got some pretty damn creative fans out there and this morning we were reminded of this when Paul Flanigan posted a review of Content Rules.
He didn’t take the usual route and instead showed the world a perfect example of our rule of Do Something Unexpected.
Thank you for making our day and now if you’ll please excuse me I’ve got some hair metal to listen to.
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Blog postWe’ve been amazed how often the question of “when will Content Rules be available as an audiobook?” has been raised.
After what seemed like far to long (it was out of our control), we are happy to say that you can now order it from your favorite audiobook seller.
“Best” part is that instead of some throaty Shakespearean actor reading the book you get to listen to the smooth sounds of both Ann & C.C. reading it.
Here are some links to the stores we know of. If you f -
Blog postI just discovered this jolt from PAB 2011 by the very talented Susan Murphy and had to share it with everyone here because we fully agree with her.
Each of you has your own unique voice and look at the world. Because of that when you create content it will always have a little bit of you in it and that is what makes it interesting and appealing to others.
There are plenty of excuses for why you don’t want to start embracing content, but none of them are good ones.
Just -
Blog postEver since we first got asked to come to Vermont as part of the book tour we knew this meant one thing: ROAD TRIP!
Ann and I were excited to be part of Burlington, Vermont Social Media Breakfast and with a beautiful 3-4 hour drive to get there we thought it would be fun to video the whole thing and make a fun piece of content out of it.
As life often does, schedules change and special props that were suppose to make this trip even cooler never came through, but as with everyth -
Blog postOne of the most common questions we get asked lately is, “when will the audiobook of Content Rules be coming out?”
We are happy to say that both Ann and I have spent quality time at Elephant Music Group recording it with awesome producer Kenny P.
While we don’t have a release date yet, it hopefully will be soon and of course as soon as we know so will you.
I was in the studio today finishing up my re-records for various flubs and other mistakes and thought I’d share so -
Blog postLast month Ann and I were one of the speakers at the second annual OTA Sessions in Sioux Falls, South Dakota.
I wrote about my OTA experience already, but this morning noticed a quick video we did with the Rural Learning Center hit the web and we wanted to share it with you.
Just a little advice that any business, town or organization could take and start making engaging content today.
Thanks again to Hugh Weber and the entire conference team for putting on such a grea -
Blog postLast Sunday instead of chilling out in my PJs with my coffee and iPad in front of the morning news programs, I jumped on the computer to be a guest on HubSpot’s Inbound Now.
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Blog postI recently was brought down to Full Sail University in Orlando, Florida to speak about Content Rules to the students and staff.
I wrote about my Full Sail experience on my own blog, but I wanted to share it here as well because they’ve just posted the recording of my speech and we know that while we’d love to come to every town in the world, that isn’t going to happen.
This way, you at least get a flavor for what a book tour stop might be like. We hope other venues capture the -
Blog postIf we were playing a word association game and I said “B2B webinar promotional video,” what’s the first word that might come to your mind?
“Boring?”
“Dreary?”
“Ho-hum?”
In most cases, you’d be right, I’m afraid. Most companies create promotional videos that are all of those things, plus maybe “mind-numbing” and a “waste of time,” too.
But every once in a while, someone decides to have a little fun. I’ve talked about this before: ExactTarget brought a se -
Blog postOur friend, and fellow Wiley author Scott Stratten , took some time out of his busy life to crank the tunes and review our little old book.
If you have not read Unmarketing yet, I can’t recommend it enough. I wrote a review for it when I first read it and still quote him all the time. Every marketing and PR professional needs to read it.
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Blog postThe Content Rules Book Tour might have taken a break for the holidays, but it is about to get in full swing as I am headed to Las Vegas, Orlando, Montreal, Toronto, Calgary and Vancouver. Then both Ann and I will be going out to San Francisco for an event. ALL of this in January!
But, before we hung the stockings and popped the champagne, I headed out to Portland, Oregon to give the opening keynote for the Portland State Digital Marketing Conference.
While there a couple of in -
Blog postWe love when friends create great content. Especially when that content involves us or the book!
Special thanks to our friend Ron Ploof, author of Read This First: The Executive’s Guide to New Media–From Blogs to Social Networks for this very cool test of the new Google Goggles technology.
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Blog postI’m writing this post within hours of speaking to a packed theater for Social Media Breakfast Ottawa 20.
With my first event behind me, the book tour is officially underway for Content Rules and I know that Ann and I couldn’t be more excited about it.
There was something perfect about the indie theater vibe, complete with set pieces around me on stage. Some speakers would freak at the set up, but I actually thrived in it. Being someone who loves to act and doesn’t get to be on -
Blog postWith tomorrow being the official release date of the book, Ann and I have been on a bit of a media blitz. It is fun to be interviewed by such diverse people who of course come at us with different questions. Some have read the book, while others have not.
At this point if you still need some motivation to push you into buying a copy of Content Rules, we hope that one of these fine posts will help push you over the edge.
Finally a quick favor to ask of you. Once you’ve read the -
Blog postSo it’s Thanksgiving and I’m in charge of the stuffing. Which is ironic, because I’m not really much of a fan. Of stuffing, that is; I like Thanksgiving just fine.
It’s not that I don’t like to cook -– because I do –- but the wet bread thing (as in French Toast, bread pudding, and Thanksgiving stuffing) turns me off. In other words, it’s a little like asking the deaf guy to bring the music.
So I consult a few of cookbooks, a few websites, the Epicurious iPhone app. But mostly -
Blog postThe For Immediate Release podcast is one of the longest running (and in my opinion highest quality) business podcasts out there. Shel Holtz and Neville Hobson have delivered top notch content for years and I’m lucky enough to call them both friends.
Today, Ann and I had the chance to sit down with Shel and discuss the book. You can listen to it online or download the MP3 to listen to later.
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Blog postEarlier today, Ann and I both got our first copies hot off the presses. We’ve both been on emotional highs ever since the packages were delivered.
Then, moments ago we got notified of the first other copy in the wild from our friend (and fellow Wiley author) Steve Garfield.
We had no idea that anyone else would be getting early copies like this so it was VERY cool to see. Especially from someone like Steve.
When you get a copy of the book, we encourage you to take phot -
Blog postPodcast of Content Rules Uplugged: Can Any Company Benefit from a Content Marketing Strategy?
On November 3rd, I got together with Junta42’s Joe Pulizzi at OpenView Labs to talk about content marketing and content marketing strategy for a new project Joe is working on.
I know it was November 3rd, because (as it happens) it was my birthday, and after all my haranguing Joe for pony for weeks (“Buy me a pony! Buy me a pony!”), he actually came through, delivering a compact little -
Blog postYou may not know that I’m a bit of a photography junky. It is pretty much a guarantee that anytime you see me, I have a camera of some sort on me and I’m constantly taking pictures of the world around me. My favorite are faces and people in general. If curious you can view my photos on Flickr.
So when Ann and I wanted some photographs of the two of us together I wanted to be sure to choose a photograph that I knew would be able to capture our unique personalities and I knew that my ta -
Blog postWhile attending Blogworld Expo 2010, I took part in a panel discussion titled “The Blogger Killed the Author & The Publisher Hid The Body.”
The session description reads:
In a world of 140s, shrinking screens, and ‘after-the-jump’ readers, how do we make books people want? Are books just ‘content’ in a dead format? Does tweeting, posting, and IM’ing make for better or worse writers? What 5 things should every author being doing to get published? This session is for publish -
Blog postWe just gave our first interview about the book as guest on The Quick’n’Dirty podcast.
It was a blast to do an we hope to do a lot more of them in the coming weeks as we ramp up to and then release the book.
Listen to it online or download the MP3 so that you can take it with you. Either way we hope you enjoy hearing a bit about how the book came to be and the proper way to say the title.
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Blog postWe are both big fans of Grammar Girl and the empire she has built around herself. Truth be told, Ann is a bit of a fan girl, so when she found out that C.C. actually knew Mignon and would be getting on camera with her, you should have seen the flurry of text messages. *grin*
But, we were excited to be part of her Behind the Grammar podcast and to talk a bit our decision to not give away lots of free copies of the book while marketing and what we decided to do instead.
Did we m -
Blog postI have a pretty clear definition of what content is in my head. But, I also know that it is something that is hard to put into words when you need to so I was curious how others might describe it.
While attending Blogworld Expo last week I carried around my video camera asking friends and strangers to complete the sentence “Content is ____”. I had a blast sitting down this morning and pulling out some of the nuggets to share with everyone. It was fascinating how many different directi
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