The Writer's Process: Getting Your Brain in Gear
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Blog post[This is a guest post from the wonderful Chris Syme – a woman who shares my combined interests in books and marketing.]
Book descriptions, blurbs, social media posts, ad copy. Even though you consider yourself an author, your head may start to spin at the thought of having to write a book description or copy for a Facebook ad.
Yes, copywriting is a different animal with a different goal than writing a book. But fortunately it’s a learned skill. To simplify the process of learn -
Blog postWhat do you enjoy about writing at work? Beyond getting paid – which is always rewarding – what do you find fulfilling and fun about the writing you do on the job, for others?
Is it …
Collaborating with people you like and respect? Challenging your creative chops in the workplace context? Stretching yourself and exploring new topics? Advancing a cause that you’re excited about? One other question: What would you say to inspire other people to step up and do more writing a -
Blog postClaude Monet: The Japanese Bridge (Image public domain)
I’ve just finished reading Mad Enchantment by Ross King, about the later years of Claude Monet’s life. It covers the many years that Monet slaved over the giant water lily canvases that now grace the Orangerie in Paris.
Reading about the Impressionist painters, you might imagine that they worked quickly, capturing the perfect slant of light. Indeed, when painting outdoors, Monet would often s -
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Blog postGrammar and spelling are important, but focus may be your most valuable writing skill.
Editors can fix the grammar. Only you can fix your focus.
I posed the following question to a group of people who write in a busy corporate environment: “How do you find the focus to get the work done?”
These are a few of their answers:
Turn on music Block every Thursday morning from my schedule Work from a coffee shop Write at home in the middle of the -
Blog postYou are living in a master class in subscription marketing. We all are. You can find ideas for connecting with and nurturing your customers all around you. Here are a few things I’ve noticed recently in my own life. REI’s #ForceOfNature Campaign REI recently sent me a wonderful catalog filled with stories, photos, and inspiration about women in the outdoors. […]
The post Subscription Marketing: The Master Class Continues appeared first on Anne Janzer.
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Blog post
The last couple weeks, I’ve heard a chorus of authors struggling with their outlines.
“I’ve reluctantly concluded that my outline might need to be split into two books.”
“Now that I’ve written most of the draft, I realize that I should narrow the focus.”
The same thing happens to me regularly. I love outlines; they are an important part of my writing process. But when writing a book, I find it very difficult to stick to the outline. After getting partway th -
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Blog postHow much writing do you do in your job today? How much of it is seen outside your team or your company?
What might happen if you did more?
Here are five compelling reasons to stop dodging those writing-related projects and amp up your output.
Reason #1: Be a Hero Modern marketing thrives on employee-generated content, and it always needs more. You could fill that need, earning recognition and, perhaps, the undying gratitude of the marketing team. -
Blog postWant to be a better writer?
Inspiration is fickle. Talent is out of our control.
What’s left to us?
Our effort. Our actions. Those become our process.
Process is consistent and reliable. Process brings writing into the world.
What’s Your Writing Process? That question surfaces in nearly every author interview: Tell us about your typical day. How do you write? What’s your writing process?
It’s as if we (the interviewer, the listener or -
Blog postThanks everyone for your support during the second edition launch of Subscription Marketing. For about a week after its launch, the book was the #1 New Release in Business Marketing on Amazon – and I’ve got the screenshot to prove it:
But like all good things in life, Amazon fame is fleeting, and someone else has that #1 spot. Now it’s back to enjoying the ever-changing subscription landscape.
Happily, there’s a lot going on.
Adding Value through Purpose While Uber -
Blog postWhat’s the hardest part of writing a novel in a month?
April is Camp NaNoWriMo – a variation on November’s “write a novel in a month” challenge. The month-long deadline presents many challenges: How will you make the time? Can you generate enough steam to do the work each day? Can you stick to the plan for a month?
For some writers, the biggest struggle happens before they start. In late March, a writer I know sent me the following question:
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