Introduced back in 1989, Annie’s Shells & White Cheddar is our original and best selling product. Annie created Shells & Cheddar (as we call it here) in her kitchen when she realized there was no all-natural, white cheddar macaroni & cheese on the market. She came up with a totally delicious product that is made with real white cheddar cheese and organic shell shaped pasta.
About the Brand
Real Food Tastes Better™ For 25 years, Annie’s has been nourishing families with simple, down-to-earth foods that taste great and are easy to love. Annie’s Shells & White Cheddar continues to be our most popular product -- and with good reason! Creamy white cheddar cheese with organic shell pasta makes a delicious lunch or dinner for the whole family, packing 10g of protein in each serving. We never use artificial flavors, synthetic colors, or preservatives in our mac and cheese. Made with real cheese from cows not treated with the growth hormone rBST*. Brand Story: In 1989, Annie Withey co-founded Annie’s Homegrown with the goal of giving families healthy and delicious foods and to show by example that a successful business can also be socially responsible. Annie chose Bernie, her pet rabbit, to be the brand’s “Rabbit of Approval.” She put her address and phone number on the original boxes to encourage consumers to connect with her. Today, we continue to value direct and honest communication with our consumers. Our Products: We sell premium products made from high-quality natural and organic ingredients at affordable prices. Our products appeal to health-conscious consumers who seek to avoid the artificial flavors, synthetic colors and preservatives used in many conventional packaged foods. Today, we offer over 135 products, including mac and cheese, Cheddar Bunnies™, fruit snacks, crackers, graham snacks, granola bars, frozen pizza, frozen entrees, salad dressings, condiments, and more. Our Ingredients: Annie’s sources only from places and people we trust, with high emphasis on quality, as well as agricultural and environmental sustainability. We believe in transparency. We have long-standing relationships with key suppliers of natural and organic ingredients. We source only ingredients stated to be free of genetically modified organisms and strive to use ingredients that are as near to their whole, natural state as possible. The bottom line: we know that real food tastes better. That’s why every ingredient we use to make our food is chosen with care. *No significant difference has been shown between milk derived from rBST-treated and non rBST-treated cows
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