Answers for Modern Communicators: A Guide to Effective Business Communication 1st Edition
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"Packed with insights and real-life examples, Breakenridge’s new book offers the best answers to PR professionals’ many questions about our industry and how it’s evolving. Breakenridge is a highly sought after strategist and thought-leader, a podcaster, author, professor, and Lynda.com instructor. She shares her considerable knowledge and expertise in a conversational style that makes you feel like she’s talking directly to you."
Martin Waxman, Martin Waxman Communications and Seneca College, Canada
"As I was reading Answers for Modern Communicators by my friend and colleague Deirdre Breakenridge, the all-too-familiar childhood refrain, "Curiosity killed the cat," kept running through my head. How many of us in our younger years found ourselves being admonished sternly by our elders when we persisted with our, "Who? What? When? Where? Why?" questions?!? And how many of us have found ourselves either working for someone who had no idea what comprises effective communication or have ourselves been at a loss for words when asked "What exactly is it that you do?"
As Deirdre says as she starts this excellent 'all the questions you should be able to answer' guide, "Asking questions helps you learn the essentials of your profession. The answers are critical to your role as a successful communicator."
After all, you wouldn’t want to find yourself in the position of Alice in Lewis Carroll’s Alice in Wonderland who, when asked by the Cheshire Cat where she wanted to go, responded, "I don’t much care where." To which the Cat promptly retorted, "Then it doesn’t matter which way you go."
Not only does Deirdre present the questions that every communicator should be asking, she also presents the rationale for asking those questions… how a deeper understanding of your profession can help you serve your client or employer more effectively and efficiently. Answers for Modern Communicators helps you understand the pathways that are available to you for communicating and the value that each can bring to your communication initiatives. As I say so often to my students and others, 'Read and heed!'"
Kirk Hazlett, APR, Fellow, PRSA, Curry College, USA
"Answers for Modern Communicators would have been a game-changer for me when I made the shift from journalism to corporate communications. The review copy I received so I could write this testimonial has already proven useful. Why nobody has approached a primer to communications as a Q&A based on the obvious questions any communicator might ask at various stages of their careers is beyond me. As if Deirdre's straightforward, common-sense answers aren't enough, she has added observations from some of the smartest professionals around who are best-suited to address specific questions. I'd like to say this book deserves a spot on every communicator's bookshelf, but it won't stay on the shelf for long. Unlike most read-it-once business books, it is bound to become a dog-eared reference volume.
Shel Holtz, Principal at Holtz Communication + Technology, USA
"Answers for Modern Communicators: A Guide to Effective Business Communication is an easy-to-read, basic book for all the modern communication questions. The book outlines the essentials in communication, defines the major key terms in business, and explains how to communicate successfully in business settings...Graduate students, scholars and professionals interested in business communications, mass communication, marketing, Public Relations, or advertising might find this book useful because it gives answers to those commonly asked questions in modern businesses."
Sara Seebaum. M.A. graduate from the Gaylord College of Journalism and Mass Communication studying Strategic Communication
About the Author
Deirdre Breakenridge is Chief Executive Officer of Pure Performance Communications, USA, a firm that provides strategic communications consulting for building effective integrated marketing, public relations, and social media programs. She also teaches social media and PR classes at the University of Massachusetts―Amherst, USA and is a LinkedIn Learning Instructor with video courses in PR and marketing.
- Publisher : Routledge; 1st edition (October 2, 2017)
- Language : English
- Paperback : 234 pages
- ISBN-10 : 0415303923
- ISBN-13 : 978-0415303927
- Item Weight : 11.2 ounces
- Dimensions : 6 x 0.53 x 9 inches
- Best Sellers Rank: #2,058,956 in Books (See Top 100 in Books)
- Customer Reviews:
Top reviews from the United States
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If you haven't had the great pleasure of working with or knowing Deirdre, you're lucky she wrote this book. After reading it, you'll be amazed at how many topics she covers in only 215 pages. She's straight-to-the point, insightful, honest, engaging, and practical.
Question #128, What Is The Best Way to Show Your Value? is particularly important today across every industry sector.
Deirdre explains, "When you know what you're trying to achieve, creating a roadmap or plan lays out the strategy and tactics to help you reach your desired outcomes. From the research, resources, and careful messaging to the channel development and a mix of media, it's a carefully charted course that lays the groundwork for how you measure and how you show your success. And, what executives view as success is different than what the marketing and PR team view as an overall successful program" (you'll have to read the rest....)
Deirdre also discusses personal goals and how measuring success is different at ages 20, 30, 40, etc.
Whether you're a student considering the fields of public relations, marketing and social media, are mid-career, or a CEO, CMO, CTO, or COO, I guarantee you'll learn something new.
That being said, professionals looking to sharpen, strengthen and expand their skills will also appreciate the tools and techniques that the book offers.
Breakenridge’s book is a crucial read for any level of communications professional. It offers insight on developing your personal career, such as tips needed to maximize your success within any company or organization. It provides valuable knowledge on building stronger, longer lasting relationships. And it gives you the skills needed to create and maintain your brands image and reputation in order to achieve long term success.
I recommend it to my students who are just starting out; I also recommend it to clients who are well-established. I wish that when I was starting out in communication 38 years ago there had been something like this book to help guide me. Because I had questions. And as I got more and more established, I wish there had been this book to answer my clients' questions. Deirdre Breakenridge's insights apply to all who want to understand how to succeed in the professional practice of communication and also to communicators who need to help others make sense of what they do for a living.
The title of the book begins with the word Answers. But it's the questions that bring the book to life. Deirdre asks more than 150 questions, of the kind professional communicators both ask and are asked. Then she answers them in thoughtful, caring, and inspiring ways. And in the process she gives a window into the challenging, rewarding, and important business of professional communication.
I keep a well-worn copy of Answers for Modern Communicators near my phone, just in case. You should too.