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Anticipate. The Architecture of Small Team Innovation and Product Success Kindle Edition
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Top Customer Reviews
The book also lucidly explains why low cost cannot be a primary selling strategy in today's world. It also has a very interesting perspective on four market risk hotspots -all in context of today's technology savvy customers.
Over-all, I found that the book not only explains various concepts in a simple yet structured way but also articulates in a practical tone in present day context -which makes it very very relevant. There are not very many good books on new product development, but this is one that should be added to any business library.
Brown's experience and research give us core principles that help us structure and guide our teams to understand customers and develop new and useful widgets that they want -- even if they don't yet realize they want them. He explains clearly why engineers typically don't value customer perspectives, why they must, and how they can. He effectively dispels some of the tenets that technical managers hold dear about creativity and how to foster innovation. Then he follows up with simple, effective techniques.
Written in a easily readable style, the book is full of researched points brought into focus by Brown's faceted career. Read the book if you want to learn more about how to get innovation in business. Give copies to your team and your team leader if want to help focus the group's efforts and yield results for your company. But prepare to replace some misconceptions about innovation with valid perspectives that really work.
Brown covers important topics such as how truly understand what customers want and then craft an irresistible sales message. There is also a great treatment on tapping a team's creative energy to conceive novel solutions and solve tough challenges, and he ends with a series of great questions to a team determine if the quality of a business opportunity.
Brown's writing style is clear and easy to read. In you are in the business of new product development, this book is well worth a read.
Most Recent Customer Reviews
Logically explained how marketers anticipate what consumers want, what their core problem is and how to solve it. Read morePublished 2 months ago
This book should be required reading for anyone in business today. Mr. Brown's insights and focus provide product development teams with the tools they need to be successful. Read morePublished on August 16, 2011 by db526
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