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Antisocial Media: How Facebook Disconnects Us and Undermines Democracy

by Siva Vaidhyanathan (Author)
4.4 4.4 out of 5 stars 148 ratings
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If you wanted to build a machine that would distribute propaganda to millions of people, distract them from important issues, energize hatred and bigotry, erode social trust, undermine respectable journalism, foster doubts about science, and engage in massive surveillance all at once, you would make something a lot like Facebook. Of course, none of that was part of the plan. In this fully updated paperback edition of Antisocial Media, Siva Vaidhyanathan explains how Facebook devolved from an innocent social site hacked together by Harvard students into a force that, while it may make personal life just a little more pleasurable, makes democracy a lot more challenging. It's an account of the hubris of good intentions, a missionary spirit, and an ideology that sees computer code as the universal solvent for all human problems. And it's an indictment of how "social media" has fostered the deterioration of democratic culture around the world, from facilitating Russian meddling in support of Trump's election to the exploitation of the platform by murderous authoritarians in Burma and the Philippines. Both authoritative and trenchant, Antisocial Media shows how Facebook's mission went so wrong.
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  1. ISBN-10
    0190841168
  2. ISBN-13
    978-0190841164
  3. Publisher
    Oxford University Press
  4. Publication date
    June 12, 2018
  5. Language
    English
  6. Dimensions
    9.4 x 6.4 x 1.2 inches
  7. Print length
    288 pages
  8. See all details
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Editorial Reviews

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"Fortunately, finally, we seem ready to have the necessary conversations about how social media has changed our hearts and minds and politics, including the hard conversations. And this is the right book for our moment. It lays out, in crisp, compelling language, why Facebook may be good for some individuals but not good for democracy. Antisocial Media is not negative or defeatist. But it does not sugarcoat the facts. We can only remake technology to conform to new social values if we do the hard work of committing to what they are. That's a problem that Facebook can't solve. This is history, philosophy, and a call to action." -Sherry Turkle, Professor of the Social Studies of Science and Technology, MIT, and author of Reclaiming Conversation and Alone Together

"Hello, reader. Do you use Facebook? Do you see it more times in a given day than you, say, drink a glass of water? If so, I suggest you find out from Siva Vaidhyanathan to what it is that you've given not only yourself, but also your crucial little portion of our world. He's the one who can tell you." -Jonathan Lethem, author of Motherless Brooklyn and Fortress of Solitude

"As a San Franciscan, I've had a front-row seat for the rise of Silicon Valley as a global power, and what the glossy new oligarchs have brought us terrifies me, as has the widespread obliviousness to the consequences of their new systems of information control. It's made me enormously grateful for Siva Vaidhyanathan, who set out after the election to dissect exactly how Facebook had helped corrupt our minds, our culture, our elections, and our governments. His scathing conclusions here should both chill you and equip you to face the perils the new information megacorporations pose to each and all of us." -Rebecca Solnit, author of Hope in the Dark

"An eye -opening and provocative examination of the unintended consequences that this tech giant inflicted on the global community it created." --Kathleen Hall Jamieson, Elizabeth Ware Packard Professor of Communication, Annenberg School for Communication, University of Pennsylvania, and author of Cyberwar

"Facebook's plan to connect the world has backfired. Democratic societies are unraveling everywhere. Conflict is trumping community, suspicion is undermining trust. Antisocial Media is the best account of how and why the world's leading tech firms have contributed to this crisis, here and across the globe. Vaidhyanathan's message is not merely necessary; it's urgent." --Eric Klinenberg, Professor of Sociology at NYU and author of Palaces for the People: How Social Infrastructure Can Help Fight Inequality, Polarization, and the Decline of Civic Life

"Vaidhyanathan does have some solutions in mind, but they are not the simple tweaks Facebook proposes. There's no way at this point to reengineer a platform that rewards hasty, emotional, shallow engagement or moderates content to ensure two billion people behave themselves. We need to work across borders to make these steps multinational if not global. And we need to do it soon. The lamps are going out all over Europe again, and far beyond." -- Barbara Fister, Inside HigherEd

"In "Antisocial Media," University of Virginia professor Siva Vaidhyanathan gives a full and rigorous accounting of Facebook's sins. Much of the criticism will be familiar to anyone who has been following the news about the company. What distinguishes the book is Vaidhyanathan's skill in putting the social media phenomenon into a broader context - legal, historical and political." -- Nicholas Carr, The Washington Post

"In a post-Cambridge Analytica, post-Donald Trump election world, Vaidhyanathan's book [Antisocial Media] is a critique of the "Facebook machine" and the ways it operates on users in terms of "pleasure, surveillance, attention, protest, politics, and disinformation." - Express Newspaper Service, The Indian Express

"Vaidhyanathan has written a structured response to the behemoth that is Facebook. He acknowledges all the rhetorically valid ways in which Facebook might offer emotionally fulfilling interactions (the author himself is a user), but he buttresses these emotive motivations with close readings of the filter bubble, monetization of all transactions on the platform, and even the inherent vice of "good" business... Verdict: Ideal for readers who live in the world of social media who want to put these platforms into context." --Jesse A. Lambertson, Library Journal

"An excellent critique of the social media giant underlines the threat it poses to us all - and suggests how it can be tamed. -- John Naughton, The Guardian

"With 30 per cent of the world's population on Facebook, Vaidhyanathan contends that the platform could become the operating system of our lives. And while it's fun to catch up with old school friends, its "mediated cacophony" is a powerful tool for the vocal minority to quickly subvert silent majorities. Zuckerberg himself is curiously complacent. Facebook, he says, "is just too big to govern. We are victims of its success." -- Nick Smith, Engineering & Technology

"This thoroughly researched and persuasively argued account of social media's noxious effects on the very fabric of society is the first study of its kind: a trenchant analysis of Facebook's unwholesome side effects. It needed saying, and it's supremely well said." - Juanita Coulson, The Lady

Book Description

Antisocial Media is the path-breaking initial step toward understanding how social media is quickly undermining not only centuries of democratic progress, but civil society itself.

Product details

  • Publisher ‏ : ‎ Oxford University Press (June 12, 2018)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 288 pages
  • ISBN-10 ‏ : ‎ 0190841168
  • ISBN-13 ‏ : ‎ 978-0190841164
  • Item Weight ‏ : ‎ 1.22 pounds
  • Dimensions ‏ : ‎ 9.4 x 6.4 x 1.2 inches
  • Customer Reviews:
    4.4 4.4 out of 5 stars 148 ratings

About the author

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Siva Vaidhyanathan

Siva Vaidhyanathan

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Siva Vaidhyanathan is a cultural historian and media scholar and is a professor of Media Studies at the University of Virginia. Vaidhyanathan is a frequent contributor on media and cultural issues in various periodicals including The Chronicle of Higher Education, New York Times Magazine, The Nation, Slate, and The Baffler. He is a fellow of the New York Institute for the Humanities and the Institute for the Future of the Book. He directs the Center for Media and Citizenship at the University of Virginia, which produces a television show, a radio program, several podcasts, and the Virginia Quarterly Review. He has appeared in an episode of The Daily Show with Jon Stewart to discuss early social network services. Vaidhyanathan has appeared in several documentary films, including Terms and Conditions May Apply (2013), Inside the Mind of Google (2009), and Freedom of Expression (2007). In 2016 Vaidhyanathan played a prominent role in the higher-education documentary, Starving the Beast. Vaidhyanathan was portrayed as a character on stage at the Public Theater in New York City in a play called Privacy (2016). Vaidhyanathan serves on the board of the Digital Public Library of America.

In March 2002, Library Journal cited Vaidhyanathan among its "Movers & Shakers" in the library field. In the feature story, Vaidhyanathan lauded librarians for being "on the front lines of copyright battles" and for being "the custodians of our information and cultural commons." In November 2004 the Chronicle of Higher Education called Vaidhyanathan "one of academe's best-known scholars of intellectual property and its role in contemporary culture." He has testified as an expert before the U.S. Copyright Office on the Digital Millennium Copyright Act.

Vaidhyanathan was born in Buffalo, New York, and attended the University of Texas at Austin, earning both a B.A. in History and a Ph.D. in American Studies.

Customer reviews

4.4 out of 5 stars
148 global ratings

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Customers find the book excellent and engaging. They also say it's meticulously researched and well-written. However, some customers find the content uninformed and disappointing.

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8 customers mention "Readability"8 positive0 negative

Customers find the book excellent, engagingly written, and solid for serious learners.

"...This is a scholarly book (which is a good thing), so, Vaidhyanathan draws connection to Neil Postman's work as well as other media and communication..." Read more

"...Although well written and generally apolitical, the content occasionally becomes pedantic and repetitive but still lays a solid foundation for any..." Read more

"...will appreciate the solid research, but Vaidhyanathan's prose style is so inviting that it could be read by just about anyone." Read more

"...It is well written, comprehensive, and seemingly unbiased. I hope the author updates this book soon." Read more

13 customers mention "Content"8 positive5 negative

Customers have mixed opinions about the content. Some find it meticulously researched, comprehensive, and unbiased. They also say it's a good primer for understanding key moments and the "who's who" in communications. However, other customers feel it'd be better if it included more content regarding recent allegations.

"A highly readable, obviously relevant, critical examination of the deleterious effects Facebook has had on our lives, social structures, polis, and..." Read more

"...the negative aspects of Facebook are as follows: Incorrect information can be easily spread through Facebook...." Read more

"...The book is a good primer for understanding key moments and the "who's who" in communications and technology scholarship...." Read more

"...This book's great benefits comes from its well-documented sources (nearly 40 pages), most of which have active links available for further review..." Read more

How social media affects and reflects our cultural desires and intentions
4 out of 5 stars
How social media affects and reflects our cultural desires and intentions
Facebook is one of the most popular examples of “social media”, though Antisocial Media: How Facebook Disconnects Us and Undermines Democracy by Siva Vaidhyanathan makes a compelling claim that the way Facebook operates is in fact antisocial, predatory, and divisive.The second chapter details that the author, a professor of media studies, is an established cultural historian and media scholar–a case could be made that this chapter could have led the book, as this gives weight and credibility for the author’s largely critical analysis of Facebook. Certainly Facebook is not the lone social media provider guilty of problematic behavior, but as one of the largest it is the Frankenstein’s monster that gets noticed when running astray. The book’s main message is that while the initial motivations of Facebook were altruistic–connect with your friends, share pics and messages!–in its growth Facebook’s business model has distorted those initial benign intentions.Not just Facebook–any app or service that is “free” needs some way to generate revenue. If users do not pay for the service, then one method these social media sites use to generate revenue is to monetize their users. The popular adage is if you aren’t paying for a service then you are the product being sold. In the case of Facebook, they are in fact monetizing you–more specifically the data and attention you give to their website–and thus there is a tension created by this business model that results in Facebook not always keeping your (the user’s) best interests in mind. Unfortunately “surveillance capitalism” is a now a thing.This book is a welcome combination of being scholarly (with lots of notes and citations) as well as being accessible. For example, in the third chapter the author compares the philosophy of friends described in Aristotle’s writings to the implementation done in Facebook. I could not help but wonder if GooglePlus had in fact debuted in 2016 without political advertisements, whether it would have met a different fate. Google Circles was a much closer implementation to Aristotles’ vision of different, and possible unrelated, cadres of friends.The author is free with his personal commentary and opinions of Facebook’s threat to freedom, democracy, and privacy–those not aligned with the author’s politics will likely not be swayed by his expertise and research. But I think the author’s goal is to situate Facebook’s specific behaviors within the broader historical, legal, and political context. Such issues are certainly up for debate, but this context-setting may be useful for those not aware of why services like Facebook may be problematic. Overall, Antisocial Media: How Facebook Disconnects Us and Undermines Democracy is definitely worth a read to consider how social media affects and reflects our cultural desires and intentions.
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Top reviews from the United States

SocProf
5.0 out of 5 stars A highly readable, obviously relevant, critical examination of the deleterious effects Facebook
Reviewed in the United States on June 1, 2018
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A highly readable, obviously relevant, critical examination of the deleterious effects Facebook has had on our lives, social structures, polis, and culture. This is a scholarly book (which is a good thing), so, Vaidhyanathan draws connection to Neil Postman's work as well as other media and communication scholars. But as scholarly and informed as the book is, Vaidhyanathan does not mince words when exposing the Facebook effects. He also broadens the discussion under Postman's technopoly framework where social issues are depoliticized and treated as technical issues. Alas, there is no salvation by algorithm (which we should know by now since there is already substantial literature on this). So, yes, this is a pretty pessimistic account Facebook cannot be "reformed" and its founder still gets it wrong. In the end, Vaidhyanathan offers a few prescriptions that might have a better chance of happening outside the US, considering our current political climate, in part generated and amplified by Facebook.
With this book and others (I'm thinking Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy by Cathy O'Neil or Twitter and Tear Gas: The Power and Fragility of Networked Protest by Zeynep Tufekci), we are definitely leaving the era of utopian pronouncements on information wanting to be free and disruptive innovation and entering a bleaker (but more realistic) era of social media scholarship.
Highly recommended.
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WU.
5.0 out of 5 stars Always read the label to get the side effects....
Reviewed in the United States on May 16, 2019
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Great read: 5 solid stars.

Took me a while to finish this one as I found myself repeatedly going over chapters, re-analyzing the content, going over the references and giving myself ample time to digest the commentary.

But before we go any further you'd probably want to know, "will this book make me want to delete my facebook account?" That depends on what you ultimately value. I myself did it many years ago at a time when FB was perhaps 1/10th as influential as it is today. If anything, these pages should give you enough cause to re-evaluate the role that not only FB but all social media plays in your life.

Early on the author points out, "Facebook likely has been—on balance—good for individuals. But Facebook has been—on balance—bad for all of us collectively." Sure, we can share photos and funny status updates and comment on our friends pages, but the overall effect of all this has been a gradual conditioning of the users to welcome exposure to influence outside their immediate social sphere, all of which is mediated and amplified by a commercial platform that just about perfected the practice of turning people into distracted data cattle. It may not be you, but it is us:

"In his 1985 bestseller, Amusing Ourselves to Death, Neil had argued that Americans should not have been paying so much attention to the foreboding picture of totalitarianism in Orwell’s novel. The prospect of that sort of social control—by centralized brute force and fear—was unlikely to spread or find purchase in societies so committed to consumerism, expression, and choice. Instead, Neil argued, we should be heeding the warnings issued by Aldous Huxley in his 1932 futuristic novel Brave New World. “What Orwell feared were those who would ban books,” Neil wrote in 1985. “What Huxley feared was that there would be no reason to ban a book, for there would be no one who wanted to read one.” Huxley, Neil explained, described a culture deadened by feelings, bored by stimulation, distracted by empty pleasures. What threatens those of us who live rather comfortably is not so much brutality as entertainment. I would only add a coda to Neil’s invocation of Brave New World: our collective inability to think through our problems and our ability to ignore our problems invite brutality—or at least make it that much harder to confront brutality when it arrives and is aimed at the least visible or vocal among us."

According to Vaidhyanathan, the mechanics through which FB markets its special brand of subtle "brutality" is deliciously simple and taught in behavioral-psych courses everywhere:
"Facebook, as novelist and internet freedom advocate Cory Doctorow has explained, is like a Skinner box. It conditions us by intermittent reinforcement. “You give a rat a lever that dispenses a food pellet every time and he’ll just get one when he’s hungry,” Doctorow told an audience in 2011. “But you give him a lever that only sometimes dispenses a food pellet, he’ll just hit it until he runs out of steam because he’s not sure what the trick is and he thinks he’s going to get it if he just keeps on banging on that lever."

This is the essence of FB, Vaidhyanathan argues, whose algorithms are finely tuned to favor content that elicits strong emotional responses from its users thereby shortchanging any possibility of measured, rational debate. Moreover, the type of content displayed to the user has been shown to be highly effective at transforming the user's mood, which can then be leveraged as demand-capital for selling certain kinds of ads (see: Weapons of Math Destruction.).

At face value, FB is in the business of selling ads, though its mission statement claims to want to "to give people the power to build community and bring the world closer together". Regardless, neither of these goals could be accomplished without some mechanism that generates highly charged content of social import, even if mired in falsehoods. FB wants to know you to your core, segment you for the sake of targeting you with highly specific ads, collect its coin and let you fend for yourself:

"By posting a story that solidifies membership in a group, the act generates social value. If the veracity of that post is questioned, sticking by it, defending it, and criticizing the critic further demonstrate group loyalty. This, again, has social value, even if it has many other costs. Even when we post and share demonstrably false stories and claims we do so to declare our affiliation, to assert that our social bonds mean more to us than the question of truth. This fact should give us pause. How can we train billions of people to value truth over their cultural membership when the question of truth holds little at stake for them and the question of social membership holds so much?

Some time ago, I remember hearing about "Delete Facebook Day" movement. After the election debacle and all the issues related to user's identities being stolen, trolling, Cambridge Analytica, etc., people were rightly fed up with Zuck's antics. And it worked! In the period of time from March 14th to March 21st ("delete" day), people quit Facebook in droves. Now, would you like to know when was it that Facebook had the most downloads on the Android app store, ever? The day immediately after "Delete day". It is so well embedded into our society and daily mode of operation that it is just too hard to extricate ourselves from its influence. As Chaos Monkeys author Antonio Garcia Martinez put it, "Facebook is basically a digital simulacrum of real community...it is to real community what online porn is to sex. It's this sort of cheap digital copy that no one would use if they had access to the real thing."
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William
5.0 out of 5 stars This Book Tells About The Positive Aspects And The Negative Aspects Of Facebook.
Reviewed in the United States on August 10, 2018
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This excellent book tells about what the author of the book feels are positive aspects and negative aspects of Facebook. The positive parts of Facebook are that one can find and keep in contact with somebody who one lost contact with. One can easily keep in contact with friends and relatives scattered through the world. However, the negative aspects of Facebook are as follows: Incorrect information can be easily spread through Facebook. People can be divided psychologically and emotionally. Since some people are only friends with some people, a person can get narrow views on some issues not being able to see clearly other views. Posts can be shared without the poster's permission. Photographs by themselves are images out of context. People who were not part of the original intended audience of a post can read the post and misinterpret what was said. What could've been entertaining in one context can be embarrassing in another context. What could've been meant and interpreted as a joke by the original poster's audience can be misinterpreted and not taken as a joke by others who view the post but were not part of the original intended audience. Some people can be manipulated by others on Facebook without knowing they are being manipulated. There can be a lack of privacy. There can be amplified misunderstandings
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Top reviews from other countries

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Kristin Roberts
4.0 out of 5 stars Good read if you care about the state of civilization and information in this period in history
Reviewed in Canada on February 9, 2020
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Right up my alley for a thesis I’m working on in2020. We need more books like these to get people thinking
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Thomas
5.0 out of 5 stars Ein Blick tief in die Wirkung von Sozialen Medien
Reviewed in Germany on October 7, 2018
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Ich habe von diesem Buch im Radio gehört. Der Autor gab ein Interview und ich wollte das Buch unbedingt haben. Der Autor gibt einen tiefen Einblick in die Wirkung von Sozialen Medien und wie diese unser Leben positiv wie auch negativ beeinflussen. Wer Soziale Medien von einem kritischen Punkt betrachten möchte, sollte sich dieses Buch unbedingt zulegen. Der Autor hat außerdem sehr detailliert recherchiert und es gibt zu allen Punkten Quellenangaben und weitere Informationen.
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