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Anywhere: How Global Connectivity is Revolutionizing the Way We Do Business Hardcover – January 4, 2010
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What's the Anywhere Revolution? The author summarizes it like this:
1. A transformation taking place due to common digital network, increased broadband capacity, and wireless economics. (Think: iTunes and WiFi)
2. Which is producing huge shifts in power, behavior, and money all over the world. (Think: call centers in India)
3. This gives rise to new forms of goods and services that depend on connectivity. (Think: what you can do with your iPhone)
4. The rate of connectivity isn't equally advancing around the globe. (Think: China vs Africa)
As a result, there is tremendous opportunity for those who get connected and operate in connected ways.
Anywhere means: Our customers are anywhere, ordering from a smartphone as well as a PC. Our workers are anywhere, IBM saves $110m because a third of their staff work from home. Our products are available anywhere, replacing physical with digital or using digital to track physical.
For those who are regular readers of Fast Company or Wired Magazine you won't be surprised by what you read in Anywhere. As a coach and trainer I was challenged by how the new realities of Anywhere could apply to my work. I'm a big thinker, but Anywhere helped me think even bigger - to an Anywhere audience, in Anywhere ways.
I recommend Anywhere to anyone who wants a summary of where the digital revolution is currently, where it's going, and how you can profit from it.
What the author doesn't tell you
First, there's the productivity cost. It's huge. I used to carry a cell phone everywhere. Now, I don't use one. In fact, I rarely answer my regular telephone. Sometimes, I unplug it for hours at a time.
I don't like being interrupted, especially when I'm trying to do something productive. A business that inflicts constant connectivity on its employees has a highly distracted workforce. Ms. Green makes it sound as though the Twitter-averse among us are like the e-mail-averse of times past. But this is an apples to oranges comparison.
Second, there's the attention cost. E-mail is asynchronous. Texting and tweeting are "immediate response" activities. Can anyone who's chained to a frequently-interrupting device really pay attention to any worthwhile activity? Any technology that interrupts you simply because it can is just too costly, unless you aren't the kind of person who does anything that matters.
Third, there's the subscription cost. If you have a mobile data plan, ask yourself what you are really getting for all that money. If it's just interruptions and the ability to send/receive throwaway photos, then it might not be all that good. For a business, a mobile data plan may be essential. But how many people are paying $99 a month or more for something that they probably would not miss if they stopped using it? If you have one of these plans, is it making your life better or is it an addiction?
A fourth problem is the devices are insanely small.Read more ›
In fact, Nagle refers to it more as a revolution. Based on her years of research on several technologies including broadband and internet as CEO of the Yankee Group, she is an authority on the changing connectivity landscape and what it means to individuals and businesses. In fact, Nagle estimates the "Anywhere Network Economy" will generate $1 trillion in global revenues by 2012. This is the heart of what Nagle refers to as "ubiquitous connectivity" that connects us and the things we care about.
Nagle separates these changes into the key components of a common digital network, broadband demand, and wireless ubiquity. Each of these areas represent key puzzle pieces that allow the sharing of intelligent content instantly and rapid response as the norm. Her analysis and examples of how the process is already changing every facet of our lives is amazing. Every second breakthroughs propel people and systems forward in the evolving digital era. If you're looking for a unique overview of how the technology you use today will impact you're your everyday life, Always is a must read.
In "Anywhere: How Global Connectivity Is Revolutionizing the Way We Do Business," Emily Nagle Green paints a clear picture of how tomorrow is going to be very different from yesterday. Green asserts that connectivity will dramatically change our lives in these first decades of the 21st century in much the same way that electricity revolutionized society in the early 20th century. Just as electricity provided the spark for the mass production enterprises that brought large numbers of workers under one roof, connectivity is creating more efficient mass collaboration platforms where all of us can work from anywhere - and we can do it smarter, faster, and cheaper.
No company will be spared as connectivity revolutionizes the way businesses do business. Green asserts that by the end of this decade, fewer employees will work in traditional offices and many workers will be free agents, serving multiple companies at the same time. Those business leaders who see what's coming will have a tremendous opportunity to profit from the change.Read more ›
Most Recent Customer Reviews
ANYWHERE: HOW GLOBAL CONNECTIVITY IS REVOLUTIONIZING THE WAY WE DO BUSINESS provides important business keys to a new era where all people and things are connected at all times. Read morePublished on July 11, 2010 by Midwest Book Review
I don't believe most businesses and/or individuals realize how profoundly the world is going to change because of ubiquitous, unthethered broadband access. Read morePublished on June 22, 2010 by James L. Freeze
Whether you should buy Anywhere: How global connectivity is revolutionizing the way we do business depends a lot on your experience and how much thinking you've done about all... Read morePublished on May 7, 2010 by Wally Bock
Anywhere accurately captures the enormity of the revolution being caused by ubiquitous connectivity. Read morePublished on April 9, 2010 by H. Kogan
I read this book on flight back from Mobile World Congress, the largest mobile communications event in the world. Read morePublished on March 22, 2010 by AeroMan
One would have expected that a company that advises on technology would know something about it. The emphasis on wireless as the great savior would be amusing if it wasn't so sad... Read morePublished on March 16, 2010 by Eric Lampland
Man has always had a fascination with the future. In Macbeth, Banquo speaks the words that we all have felt at one time or another, "If you can look into the seeds of time and say... Read morePublished on February 7, 2010 by John Chancellor