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App Empire: Make Money, Have a Life, and Let Technology Work for You Hardcover – Illustrated, March 27, 2012
Chad Mureta
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Print length224 pages
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LanguageEnglish
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PublisherWiley
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Publication dateMarch 27, 2012
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Dimensions6.2 x 1.1 x 9.1 inches
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ISBN-109781118107874
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ISBN-13978-1118107874
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Editorial Reviews
Amazon.com Review
Finding and Selecting Programmers: A Checklist from Chad Mureta, Author of App Empire
How do you look for, and hire, programmers to build your app? You'll have to use various sources (Google, oDesk, Freelancer, app conferences, word of mouth, etc.) and assess multiple candidates until you find several you are comfortable with. Here is my questions checklist for the job interview:
- How long have you been developing apps?
- How many apps have you worked on?
- Can I see the apps that you've worked on?
- What is your website?
- Can you share references from past app projects?
- How soon can you start?
- How long will it take to get a quote? Is it a flat-fee quote?
- What time do you usually work? What are your hours? (factor in any time difference)
- What's frustrating for you when working with clients?
- Are you working with a team? What are their skills?
- Can you create graphics, or do you have somebody who can?
- Can I see examples of the graphic work?
- What's your payment schedule?
- Can you create milestones tied to payments?
During the conversation, pay attention to how well they were able to explain themselves. Were they articulate? Did they use too much techo babble? Did they seem confident with their answers? If you have any issues or worries, you may want to move on to someone else. If you feel comfortable with them, you'll want to move to the next step. Thank them for their time and mention you'll be following up with an NDA agreement if you decide to move forward. You must protect your ideas, source code, and any other intellectual property.
Review
From the Inside Flap
When I started making apps, I was generating about $25 per day. Then I met Chad. Using the techniques that Chad told me in just one meeting put me in the top twenty of the app store multiple times. Read this from beginning to end, as it truly has secrets that are making people millions.
--Trey Smith, iPhone game developer
Chad challenges the status quo in the mobile app space. His proven system breaks down the daunting tasks of researching and creating apps all the way through to marketing and monetization. App Empire is a must-read for anyone already in the app game or anyone who wants to quit their 9-to-5 for a long-term, sustainable business.
--Amish Shah, cofounder, DigiSpace Solutions
Chad is a total gangster when it comes to iPhone apps. The money he has made in such a short time is astonishing.
--Frank Kern, highest paid Internet marketing consultant in the world
Make millions with apps while traveling all over the world? Well, there is a book for that, and you're holding it in your hands. I've seen firsthand the amazing results Chad's strategies can produce in the app store. Seize this opportunity to become a top appreneur and join the growing ranks of the new rich.
--Tayfun Karadeniz, leading iPhone app monetization gangster
The strategies for making money with apps detailed in this book are 1) proven, 2) effective, and 3) simple. There are very few people in the app space equipped to author this book and Chad is one of them. My best advice is to not only READ the book, but EXECUTE.
--Alan Johanson, successful appreneur
It's not just about having an idea. It's about executing it. As the app market grows, it's getting harder to gain visibility, and visibility is the key to success. This book breaks down the process into understandable concepts. It guides you step by step in executing the most efficient way to gain that visibility you need. Chad has it down to a science.
--Michael Moon from Free the Apps!
From the Back Cover
"When I started making apps, I was generating about $25 per day. Then I met Chad. Using the techniques that Chad told me in just one meeting put me in the top twenty of the app store multiple times. Read this from beginning to end, as it truly has secrets that are making people millions. "
―Trey Smith, iPhone game developer
"Chad challenges the status quo in the mobile app space. His proven system breaks down the daunting tasks of researching and creating apps all the way through to marketing and monetization. App Empire is a must-read for anyone already in the app game or anyone who wants to quit their 9-to-5 for a long-term, sustainable business."
―Amish Shah, cofounder, DigiSpace Solutions
"Chad is a total gangster when it comes to iPhone apps. The money he has made in such a short time is astonishing."
―Frank Kern, highest paid Internet marketing consultant in the world
"Make millions with apps while traveling all over the world? Well, there is a book for that, and you're holding it in your hands. I've seen firsthand the amazing results Chad's strategies can produce in the app store. Seize this opportunity to become a top appreneur and join the growing ranks of the new rich."
―Tayfun Karadeniz, leading iPhone app monetization gangster
"The strategies for making money with apps detailed in this book are 1) proven, 2) effective, and 3) simple. There are very few people in the app space equipped to author this book and Chad is one of them. My best advice is to not only READ the book, but EXECUTE."
―Alan Johanson, successful appreneur
"It's not just about having an idea. It's about executing it. As the app market grows, it's getting harder to gain visibility, and visibility is the key to success. This book breaks down the process into understandable concepts. It guides you step by step in executing the most efficient way to gain that visibility you need. Chad has it down to a science."
―Michael Moon from Free the Apps!
About the Author
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Product details
- ASIN : 111810787X
- Publisher : Wiley; 1st edition (March 27, 2012)
- Language : English
- Hardcover : 224 pages
- ISBN-10 : 9781118107874
- ISBN-13 : 978-1118107874
- Item Weight : 14.5 ounces
- Dimensions : 6.2 x 1.1 x 9.1 inches
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Best Sellers Rank:
#1,496,432 in Books (See Top 100 in Books)
- #1,239 in Computers & Technology Industry
- #1,370 in Marketing for Small Businesses (Books)
- #2,964 in Software Development (Books)
- Customer Reviews:
Customer reviews
Top reviews from the United States
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This book doesn't exactly teach anything, it's motivational and full of stories that are either very exaggerated, too-good-to-be-true or completely made up altogether. In short, it's just Chad telling you how he came out from a completely dark hole and suddenly become millionaire doing app business, and that you can too - without telling you exactly how he did it. Just "outsource" everything.
It doesn't answer any of my questions in my head i.e. should I buy apps vs reskin apps vs build my own using developers from oDesk/Freelancer. Also, if I do choose the route to buy, what would help me choose a successful app? how should I then tweak it? etc.
Thanks Chad!
If you are new to the app game this book will have some good basic info for you. You'll get Chad to explain all the different concepts and in a good arranged manner. Again, I just wished the book included more in depth samples, case studies and such.
Overall it was a good read.
This book is great, but be causious, because
1.Chad make money during early years, when you easily sell any app, because app store was new at a time. App store started in2008 and Chad make his money during 2009 to 2011
2.even Chad get out of this market and make money in consulting, advising, writing book like this
3.but the book is still great if you have sth great inside your heart and want to give it to the world, do market research as Chad said, add your heart song to the app.
4.smart and easy money goes away because big budget companies come to play.
Still I liked this book. It is motivational and corrects some of the fundamental mistakes such as novice entrepreneur looking for the smartest idea of the world like that.
This could be your preliminary reading if you are entering in to the app business.
Top reviews from other countries




