- Paperback: 352 pages
- Publisher: O'Reilly Media; 1 edition (October 22, 2010)
- Language: English
- ISBN-10: 1449389767
- ISBN-13: 978-1449389765
- Product Dimensions: 6 x 0.8 x 9 inches
- Shipping Weight: 12.8 ounces (View shipping rates and policies)
- Average Customer Review: 33 customer reviews
- Amazon Best Sellers Rank: #371,398 in Books (See Top 100 in Books)
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
App Savvy: Turning Ideas into iPad and iPhone Apps Customers Really Want 1st Edition
Use the Amazon App to scan ISBNs and compare prices.
The Amazon Book Review
Author interviews, book reviews, editors picks, and more. Read it now
Frequently bought together
Customers who bought this item also bought
Focus on making apps that people enjoy using and want to tell their friends and colleagues about. Having customers evangelize your app is far more important than a short-term purchase spike.
- Justin Williams, Founder of Second Gear
What really impressed me is the attention to the smallest details Ken put in describing often underrated stages like "idea evaluation" or the importance of hiring the right team.
- Federico Viticci, Editor of MacStories
Ken has outlined a comprehensive and well-grounded soup-to-nuts strategy for any company looking to create value via mobile apps; he makes for a great sherpa navigating this terrain.
-Navin Ganeshan, Chief Product Strategist at Network Solutions
App Savvy takes you from idea to getting your app in the Apple Store. Lots of tips make the book ideal for people who are just starting out and each chapter has interviews with people who have actually done it.
- Steve Johnson, Pragmatic Marketing
From the Author
It's possible that you are a "product person" like me, who can't create designs or write code, but has an idea. Or you could be a designer or developer who has either launched an app to no fanfare or realized that those skills alone won't guarantee success on the hyper-competitive App Store. You even might be tasked to build an app at work. Regardless of your background, this book distills my experience, as well as that of the larger community, to provide you with a practical guide to launching awesome customer-inspired iPhone and iPad apps.
Top customer reviews
I took the book with me to a Caribbean cruise, thinking to peruse through it in between trips to the pool and beach, but I ended up reading it cover-to-cover like a summer thriller. In spite of my 40+ years in technology, I found that App Savvy answered all my questions and some I didn't know to ask... Always to the point and never condescending. The interviews at the end of most chapter provided a well rounded perspective on the issues and links to additional resources completed this very thorough dissertation on everything mobile.
No - Ken is not a relative nor a friend...
Would recommend for anyone serious about application development.
The book is really deep. And take you step-by-step through app development process from idea to app updates. I think it is a good book for advanced developers or beginners.
Get that book, It's the bible for every indie mobile app developer!