Top positive review
4 people found this helpful
If you plan an APP - this book is a must!
on January 19, 2011
Whether you are a novice or an experienced entrepreneur, a "techy" or a business type you'll find Ken's book a one-stop-shop for everything you need to know about building successful apps for the iPhone/iTouch & iPad platforms and equally important marketing them.
I took the book with me to a Caribbean cruise, thinking to peruse through it in between trips to the pool and beach, but I ended up reading it cover-to-cover like a summer thriller. In spite of my 40+ years in technology, I found that App Savvy answered all my questions and some I didn't know to ask... Always to the point and never condescending. The interviews at the end of most chapter provided a well rounded perspective on the issues and links to additional resources completed this very thorough dissertation on everything mobile.
No - Ken is not a relative nor a friend...