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Appillionaires: Secrets from Developers Who Struck It Rich on the App Store 1st Edition
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Top Customer Reviews
Unfortunately, the unabridged version was a bit of a letdown, a short 196 pages of content, with wide margins and lots of screenshots. The bigger problem was repetition, with the key points of the book amounting to a few pages at best. In fact, if you read the author's summary bullet points at the end of each chapter, you need not bother with the rest of the book.
The text lacked any meaningful analysis of the market and exploration of how, specifically, the AppStore resembles a "gold rush," a theme repeated throughout the book. The interviews with successful app authors were somewhat entertaining, but limited in scope. While repeatedly asserting that Venture Capitalists and existing game companies are all "vampires" with a "proboscis", and making broad claims (e.g. none of these games could have ever come from an existing studio) Stevens fails to do any meaningful investigation of what value those studios might provide-- ignoring the opportunity to flesh out the "gold rush" metaphor.
The number of distracting typos was on par with what you might see on a blog post lacking a copy editor.
Despite not living up to its full potential, the book was basically an entertaining read. While a reader working in this space (e.g. a developer) won't likely find much of interest, the book is written for a broader audience and doesn't require any technical knowledge at all to understand.
The research behind the book was solid and the book itself is well written. I was surprised and pleased to find the author highlight on some of the most critical issues facing indie developers that most people on the outside never see. The Lodsys legal threat to every small developer out there, or the Com2uS legal letters received by countless individual developers, are two of the many examples of frivolous yet potentially disastrous actions that have the potential to destroy the fantastic market the AppStore created.
Reading this book may be a bit of a disappointment because you expect to hear 1) man make game in a week 2) man make millions 3) man appear on oprah, buy a ferrari, wear diamond-crusted vest. Yet what you get is the true story behind people who live full lives and still found the time to push through the obstacles to bring a successful app to the market, and sometimes continue living their lives exactly as before. All of these developers featured in this book would appear on the outside to be lottery winners, yet none of them entered the AppStore with the mindset that they were playing the lottery hoping to make millions to show off to the world. They created the products they did because they knew they could create something great, and the level of success they reached was just a surprise to them as to anybody else.
1) App store was created partly thanks to indies (and still driven by them - but see #3). You can read that third parties could not add software (no apps at this time) when iPhone was launched. But indies did 'jail break'. There were also no official tools for apps development and first apps were developed by enthusiasm of indies even before apps store was open.
2) The main problem of the market is $.99 price. The author describes his hypothesis for its establishment but the main problem - this is just the fact. Especially when we are talking about games. So an average revenue of an app is about $700 per year. Average costs (if you outsource its production) -$20-$50K. In fact situation is even worse - 99% apps give you nothing. This is the second main problem - the huge gap in popularity. The point? It is very risky business - and classic illustration is the story about a guy with a good idea. You can find it in the book.
3) Apple is the biggest company in the world and it created the biggest retail outlet (changed the world again). You can sell to the whole world. So what about majors? They can not create apps and buy some successful studios. They call them their 'indie wing'. Is it a workable model? Still a question.
The book was written 2 years ago when android market was very small. But probably the main idea is still true - android users less eager to pay for apps.
Most Recent Customer Reviews
My son found this book very interesting. He is looking into this type of thing as a career, and it tells in depth how some have developed an app and made it rich.Published on January 6, 2014 by Troyanne Bookout
First off, this is a very well written book!! The narrative goes back into the history of the App store market, right from the days of being a bootlegger's paradise (Cydia) to... Read morePublished on October 24, 2013 by Krishna Prasad Sankar
Contents is satisfying. 내용이 좀 많긴하지만, 읽을만합니다. But i think the price is a bit expensive!!
I Want more stories later on...
Author looks at interesting app success stories and failure stories and gives a balanced image on the life as an app-makerPublished on September 15, 2013 by Oscar
The book contains a series of interviews with successful developers. Some of the stories are very inspiring and everyone should read them. Read morePublished on August 11, 2013 by Idan
Of all the game development books I've read that didn't focus on the actual structure of developing games themselves, I fell that this has been the most insightful into the... Read morePublished on May 8, 2013 by Just Me
This book is a fairly light and entertaining read. It digs into some of the popular apps in the app world and tries to chronicle what went on to provide insight into how people... Read morePublished on February 28, 2013 by Soar
Yes. Simply "inspiring" because that's what I think of this book. It is not a recipe for success, and it does not have any "secrets" from none of the established appillionaires. Read morePublished on August 31, 2012 by Rolando Morales Durán