Oily Hair

When buildup accumulates on your scalp, the hair follicles get clogged. Hair follicles are what connects your hair to your scalp. In healthy hair, groups of cells attach to the sebaceous gland and muscle fibers. This causes your hair to grow slightly away from your scalp, which is what gives it its fullness and volume that everyone craves. Get the most bounce for your buck after every application.

Color Damaged Hair

Whether you've done heat styling, coloring, perming, anytime your hair goes through a styling procedure, it gets weakened. For example, the hydrogen bonds between keratin molecules are temporarily broken when straightening your hair. Each time, the keratin molecules get weaker and more damaged.

Keratin makes your hair, while melanin keeps the color vibrant and lively. Getting enough nutrients for both is what boosts healthy hair growth and maintains the natural hair color looking young and fresh.

Hair Loss

Apple cider vinegar is packed with highly rich nutrients that are known to keep hair strong, healthy, and beautiful. Vitamins include: B1, B2, B3, B6, C, calcium, iron, and magnesium. The main nutrient neutralizes free radicals, which damage the cells, DNA, proteins, and cell membranes. The damages include: speeding up the greying process, causing weaker, thin hair - eventually leading to hair loss.

Dry Hair

The hair and sebum (scalp oil) are naturally between 4.5 and 5.5 pH levels to keep the hair and scalp healthy. When your scalp and hair become too alkali (weak), the natural sebum that fights dirt on your scalp is stripped away. This enables your hair to become dry, leaving it coarse and difficult to manage. You'll need a hydrating conditioner to return the balance of your natural oils and avoid dry hair in the future.

Clarifying

Scalp buildup is not uncommon, especially for those who use styling products. In severe cases, the buildup will fully clog a hair cuticle and cause the hair to eventually fall off. Give WOW Apple Cider Vinegar Shampoo & Conditioner to help treat dull, limp, thinning hair.

The fibers in apple cider vinegar will effectively get rid of sticky residue and product buildup in your hair. By dissolving root buildup without stripping your hair's natural oils, it closes the cuticles of your hair. This is what makes the shine in your hair extra vibrant and glossy. Now, you're getting a natural, healthy shine - nothing unnatural.

Dandruff Control

Research suggests one in five people are affected by dandruff. Dandruff is able to be helped and prevented. The problem lies when your scalp produces too much oil and it begins to build up, which then causes dandruff, followed by severe itching and flakes.

Apple cider vinegar contains powerful qualities that are perfect to fight against dandruff and flakey scalps. Use Apple Cider Vinegar regularly to protect your scalp and avoid embarrassing dandruff from falling onto your shoulders.

Frizz Taming

Frizzy, tangled hair is a nightmare for many of us. Apple cider vinegar provides just what you need to finally be able to do something about it. When the pH levels of your scalp is finally balanced and the cuticles are closed, the hair becomes a lot easier to untangle and manage. We know how especially difficult it is for those with curly hair trying to untangle their hair without any pull.

Apple cider vinegar will also lower the hair's pH level so that it's able to combat dry frizziness that leaves hair prone to breakage and hair fall. Make life easier on yourself and don't go through the everyday struggle of tangled hair.

Repair

When hair cuticles are exposed to soapy, alkaline solutions, it causes them to swell up and become rough - an underlying cause of mineral buildup. When calcium and magnesium build up in your hair, they dissolve and crystalize on your hair, causing a scaly film that then clogs your hair cuticles and prevents moisture from entering your hair, making it very brittle.

Get rid of the leftover sticky residue and product buildup with apple cider vinegar, which is a natural cleanser that gently removes buildup from your scalp without removing its natural oils. Two natural nutrients work together to thoroughly break down the buildup. All the residue is gone once it's washed off.