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Apple T-Shirts: A Yearbook of History at Apple Computer Hardcover – January, 1998
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You will find roughly a thousand or so T-shirt designs, all having something to do with Apple Computer. I mean, there are shirts for the PowerBook teams, the Newton teams, the Apple II teams, the System 7 teams, the beta-testers, and even shirts for the Flint team.
Some of my favorite Apple T-shirts? One is the "System 7 sucks less--We've upped our standards--up yours." (pg. 49) My other favorites include most of the Copland (or "Copeland" in one screwed-up shirt) (pg. 52), and the obligatory "Windows '95=Macintosh '89." These are a mere few of the great ones--trust me on that.
What Gordon has done with his book is pull all of the Apple spirit from the early years into one colorful place that totally astonished myself upon reading. -- Mark Delfs, MacTimes Network, April 24, 1998
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Top customer reviews
I even recommended this book to an Apple fan pen-pal before I received it. If I'd waited a few days for its arrival, I wouldn't have recommended it.
Since I put in some time in Apple's merchandising and Creative Services offices, and worked with several t-shirt vendors to produce internal and consumer t-shirts to Apple's exacting specifications, I can't help but feel there is a LOT missing in this book...not only in terms of the t-shirts depicted, but the stories behind them, and the presentation thereof.
Oh, I wish I could remember the name of the other mysterious, and apparently unavailable, book!
Unfortunately, there is no narrative here, and the t-shirts themselves are typically not very interesting. The arrangement is not chronological, so we don't walk through the history of Apple. Nor are they arranged to make any kind of statement about the causes of Apple's vast initial success then near extinction at the hands of Microsoft (the book was published before the company's current renaissance). Instead, we have "shirts about software," then "shirts about desktop computers," then "shirts about peripherals." There is no insight or drama or anything that would make this of interest beyond a cursory flipping-through.
And unfortunately, most of the shirts are amateurish and ugly, so there isn't opportunity to admire Apple's evolving design sensibilities.
If you have the choice, get Appledesign: The Work of the Apple Industrial Design Group, which was released before this book but which gives a much better window into the ways that Apple differs from other companies.