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Applebee's America: How Successful Political, Business, and Religious Leaders Connect with the New American Community Paperback – Illustrated, September 4, 2007
Purchase options and add-ons
- Print length260 pages
- LanguageEnglish
- PublisherSimon & Schuster
- Publication dateSeptember 4, 2007
- Dimensions8.5 x 5.51 x 0.69 inches
- ISBN-100743287193
- ISBN-13978-0743287197
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Editorial Reviews
Review
-- Bob Buford, Founding Chairman, Leadership Network, and author of Halftime and Finishing Well
"Applebee's America captures the ever-enduring sense of community in America and offers incredibly valuable insights into the way leaders can connect with the American public."
-- Howard Schultz, Chairman, Starbucks Coffee Company
"A readable and useful way of thinking about what our politicians, corporations and religions are trying to do to us -- and how they are doing it."
-- Amy Goldstein, The Washington Post
"A highly intelligent and inspiring work...A must-read."
-- Meetup.com
"Hits many of the trends that are shaping the thoughts of people today by taking readers inside of popular political campaigns, businesses, and megachurches that are impacting American culture in the first decade of the twenty-first century."
-- Rick Warren's Ministry ToolBox
"A lively introduction to the new world of marketing 'connections' and 'Gut Values' to an America in search of community and meaning, this book should win a wide audience."
-- Robert Putnam, author of Bowling Alone
"A must read book."
-- David Brooks, The New York Times
About the Author
Douglas B. Sosnik advises Fortune 100 companies and the National Basketball Association, as well as Democratic governors and senators.
Matthew J. Dowd is founding partner of Vianovo, a corporate brand and positioning firm. He advises California Governor Arnold Schwarzenegger and Michigan gubernatorial candidate Dick DeVos.
Product details
- Publisher : Simon & Schuster; Illustrated edition (September 4, 2007)
- Language : English
- Paperback : 260 pages
- ISBN-10 : 0743287193
- ISBN-13 : 978-0743287197
- Item Weight : 0.704 ounces
- Dimensions : 8.5 x 5.51 x 0.69 inches
- Best Sellers Rank: #2,580,345 in Books (See Top 100 in Books)
- #826 in Blues Music (Books)
- #2,365 in General Elections & Political Process
- #2,721 in Popular Music (Books)
- Customer Reviews:
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The authors have unusual insight about the church. For sure, church and nonprofit leaders must read Applebee's America. For those of us inside the Christian faith circle, we assume the megachurch pastors who were interviewed were more enthusiastic about their faith walk than was reported. Yikes!
They were excited about their marketing, their demographics and growing programs. Yet the book doesn't report if these church leaders had real passion for God or why the faith experience will help Americans with this "bone-jarring change" in process. I didn't expect it--but surely someone spoke from their heart?
The danger: it's just about branding--and the church is now good copy. The good news: the church has some growing stature. The bad news: while I really do appreciate church leaders who have passion for growing their megachurches, I just pray it's fueled by a greater passion for helping people with current and eternal destinies.
