For generations, marketers, industrialists and politicians have tried to force us into little boxes, complying with their idea of what we should buy, use or want. And in an industrial, mass-market driven world, this was efficient and it worked. But what we learned in this new era is that mass limits our choice because it succeeds on conformity.
As Godin has identified, a new era of weirdness is upon us. People with more choices, more interests and the power to do something about it are stepping forward and insisting that the world work in a different way. By enabling choice we allow people to survive and thrive.
Jacqueline Novogratz Reviews We Are All Weird
Jacqueline Novogratz is founder and CEO of Acumen Fund, a non-profit global venture capital fund that uses entrepreneurial approaches to solve the problems of global poverty. Acumen Fund has invested over $50 million of patient capital in 50 businesses that have impacted more than 40 million people in the past year alone. Any money returned to Acumen Fund is reinvested in enterprises serving the poor. Currently, Acumen has offices in New York, Mumbai, Karachi, and Nairobi. Read her guest review of Seth Godin's We Are All Weird:
Seth Godin's latest book We Are All Weird is a song of freedom, an exuberant manifesto with the richness of choice that comes with wealth, the markets, the internet, our increasing connection with one another across the globe. He argues that the era of mass marketing is over (thankfully) and that as humans we seek not just to consume but to "connect," and therefore we find those who love what we love and, when it works best, create or join "tribes." We are allowed, indeed, encouraged to be individuals, to specialize rather than fit in or be "normal" and this is where richness begins. As Seth says, "Stuff is not the point." Connection, choice, pursuing what we love is.
Seth has advised the organization I founded, Acumen Fund, for many years. He constantly reminds us to be unafraid to focus on a small group of believers who make the choice to opt-in; and I can see that lesson elucidated brilliantly in We Are All Weird. We have the extraordinary luxury of choice and, for the most part, of doing what we want to do. How we use that choice to make the lives of others around us the richer for being connected to us is critical to Seth's evolving understanding of marketing and creating systems that release rather than stifle our energies—regardless of who we are, where we live, or what language we may speak. Read this book slowly and read it again for the lessons are rich and wise. I couldn't feel prouder to be a part of Seth's tribe.
—Chris Taylor, founder, ActionableBooks.com
"This book will resonate with anyone who wants to lead a tribe, be authentic, dance to the beat of their own music, and make a difference in the world. If your inner critic (the resistance) has been telling you that you are not enough, your work is not good enough, and who do you think you are to make a difference, then buy this book. Let your freak flag fly high!"
—Sherold Barr, master coach + freedom fighter
"Seth has done it again. Open this book to almost any page. Read it, and change your thinking, your work, your life, or better express your art. Weird how he does this, isn’t it?"
—Rob Berkley, executive coach, VisionDay.com