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Four Arguments for the Elimination of Television Paperback – March 1, 1978
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About the Author
Jerry Mander holds B.S. and M.S. degrees in Economics, spent 15 years in the advertising business, including five as president and partner of Freeman, Mander & Gossage, San Francisco, one of the most celebrated agencies in the country. After quitting commercial advertising, he achieved national fame for his public service campaigns, leading the Wall Street Journal to call him "the Ralph Nader of adevertising." In 1972 he founded the country's first non-profit ad agency, taking leave of that in 1974. Mander is co-author of The Great International Paper Airplane Book.
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Top customer reviews
It's amazing that we allowed (and still are allowing) major corporations to control how we behave, what we purchase, and how we spend our free time. We purchase a box that trains us to purchase more things we don't need. Programming today is even worse. Advertising is built into most shows since people skip commercials by recording shows. Mander is correct when he said that unless we stop television, technology will be designed to be more and more controlling of our lives. When he wrote the book, he thought it was appalling that people spent an average of 4 hours per day on television. Now we spend and average of 10 hours per day watching content on a screen (tablet, TV, and phone).
This book was written 1977, 1978: could just as well have been written last week, little to nothing has changed besides the numbers of populations and dollars. There is something worth quoting on at a minimum every other page, maybe every page.
A case could be made that the primary usefulness, and maybe the only true usefulness, of television is as the tool of the one percent.
Quoting from page 152;
“While purporting to be a mass technology available to everyone, because everyone can experience it, television is little more than the tool of these companies. If four out of five dollars of television income derive from them, then obviously, without currying their favor the networks would cease to exist.
The corollary is also true. Without such a single, monolithic instrument as television, the effective power and control of these huge corporations could not be harnessed as it presently is. Monolithic economic enterprise needs monolithic media to purvey its philosophy and to influence rapid change in consumption patterns. Without an instrument like television, capable of reaching everyone in the country at the same time and narrowing human needs to match the re-designed environment, the corporations themselves could not exist.
The spread of television unified a whole people within a system of conceptions and living patterns that made possible the expansion of huge economic enterprise."
That, in my view, pretty much nails it.
If you are concerned about development of life on
Earth, I would say read this so you can better understand
how and why things occur. This is a book that explains
the medium itself and how it effects man, his mind, the
development of reason. TV is a great tool, in my own words,
if you want everyone to think the same thoughts at the same
time and have the same reasoning and value systems as
everyone else. If you meet someone who doesn't think based
on it's influence, you will think the person is out of touch or
weird. In fact the masses are brainwashed to not learn to
think and reason and be free and functional. If we all were
the power of the media and the few to spook people (the masses)
into panic, fear, worry, etc. would be pulled from under their feet.
We might be able to get control of the land again with freedom too.
The only other book that is more important is the Ancient Christian
Bible, not the Christians of modern thinking or massive killings done
earlier. The bible teaches against both these. Again the brainwashing
to say the bible is terrible is just that, brainwashing.