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Four Arguments for the Elimination of Television Paperback – March 1, 1978
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About the Author
Jerry Mander holds B.S. and M.S. degrees in Economics, spent 15 years in the advertising business, including five as president and partner of Freeman, Mander & Gossage, San Francisco, one of the most celebrated agencies in the country. After quitting commercial advertising, he achieved national fame for his public service campaigns, leading the Wall Street Journal to call him "the Ralph Nader of adevertising." In 1972 he founded the country's first non-profit ad agency, taking leave of that in 1974. Mander is co-author of The Great International Paper Airplane Book.
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Top Customer Reviews
1. The critical thinking skills of human beings
2. Our relationship to natural environments.
3. The physical and mental health of human beings.
4. The knowledge/power balance in a democratic society.
(not in that order)
1. Not a simple read. This book is probably organized too well. Mander coherently and methodically plumbs through each argument and sub argument with no regard for the lazy or quick fix reader. His adherence to his own structure is relentless. The payoff is cumulative as the book gathers momentum. Clear but tedious.
2. This book is pretty depressing. For me the resulting sobriety was worth the cold shower, but perhaps not for everyone. Only the most determined of readers will be able to reject all of ideas presented in this book, and unfortunately this book offers a bleak but well painted picture of our predicament. Blue pill enthusiasts beware.
1. This book asks important and obvious questions(You'll say "yeah that is a good question!, why didn't I think of that?) about how man made technologies and environments are affecting us. They are questions that most of us would agree need to be answered, yet amazingly, few if any of which have been adequately answered to this day. (The book was written in the 70's)
2. This book is both spell binding and spell breaking. Mander reaches into the silent, unsure parts of our minds that we have become experts at ignoring.Read more ›
Just scan the table of contents to Mander's book, ..., and you will begin to see the array of influences these forces have in our culture and in our individual minds.
Please buy the book, give it to everyone as gifts this year, ***especially to parents of small children***. I see parents use the TV as a pacifier, but as you will read, it is an incredibly high price to pay just to keep the kids temporarily quiet.
However, TV has become a central part of the American lifestyle, and it would be hard, if not impossible, to get rid of. But I definitely feel the truth of his arguments. When I was in India, much of the time at my host family's place, they would sit around watching television while doing chores. It felt empty somehow. Where was the richness of the culture? Here I am in India, and I'm sitting here watching a stupid Hindi movie instad of interacting in a meaningful way. And when I came back home, I felt the shock of the media doubly. Everything on TV looked slick, fake, contrived, absolutely ridiculous. We have been so inoculated to all of this by now that it's hard to see unless you go away and come back again.
It's tough to break any sort of addiction, and I think television is an addiction. It is part of the problem of a society that always looks for the next best thing, that promotes the loudest, noisiest, most violent thing, that can't sit still for half an hour to soak in the beauty of quiet stillness.
In some ways, this book is hard to read. It's easy to grasp but it's difficult to take this kind of attack on such a commonly accepted lifestyle even though you know it's wrong. Plus it's a lot of information coming at you at once; I had to digest it in little bits and pieces to give it time to sink in.
Most Recent Customer Reviews
I never did like TV anyhow and this book, [secular, I might add] gives solid evidence why you should at least drastically reduce the amount of TV you watch.Published 5 months ago by NorthernGirl
I wanted to like this book. I'm pretty naturally sympathetic to arguments against the Internet/TV because of just my personal observations of how both mediums have changed the... Read morePublished 7 months ago by owlgirl
This should be the focus of a class in every middle school and again in high school. The message is as important today as it was when it was published in 1978. More so.Published 8 months ago by Amazon Customer
mind blown after like two chapters. amazingly informative. this will ruin your tv watching 'bliss'. thank you Mr. Mander.Published 8 months ago by Johhny8ch
The best book on the topic. I have read other articles and blogs on why TV is bad but this book by Jerry Mander explains it the best with significant research and detail to back... Read morePublished 12 months ago by LoriRay
This book is spot on - and even more amazing why more people don't flock to it?
We gave up TV (monthly cable bills) half a decade ago - and don't miss it. Read more
Dear Amazon & Fellow Readers,
Back in 1978-79 after reading the excerpt from this amazing book in Mother Earth news, I became incensed !!! Read more
This is one of my favorite books I have always been a critic of television my major focus is the section HOW TELEVISION DIMS THE MIND pages 192-215 I especially appreciate the... Read morePublished 18 months ago by AlanWarner