Top positive review
10 people found this helpful
Without an instrument like television, capable of reaching everyone in the country ...
on August 21, 2014
Looks just as true in 2014 as the 1950s-70s specifics described.
This book was written 1977, 1978: could just as well have been written last week, little to nothing has changed besides the numbers of populations and dollars. There is something worth quoting on at a minimum every other page, maybe every page.
A case could be made that the primary usefulness, and maybe the only true usefulness, of television is as the tool of the one percent.
Quoting from page 152;
“While purporting to be a mass technology available to everyone, because everyone can experience it, television is little more than the tool of these companies. If four out of five dollars of television income derive from them, then obviously, without currying their favor the networks would cease to exist.
The corollary is also true. Without such a single, monolithic instrument as television, the effective power and control of these huge corporations could not be harnessed as it presently is. Monolithic economic enterprise needs monolithic media to purvey its philosophy and to influence rapid change in consumption patterns. Without an instrument like television, capable of reaching everyone in the country at the same time and narrowing human needs to match the re-designed environment, the corporations themselves could not exist.
The spread of television unified a whole people within a system of conceptions and living patterns that made possible the expansion of huge economic enterprise."
That, in my view, pretty much nails it.