Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Other Sellers on Amazon
+ $3.99 shipping
+ $3.99 shipping
Army of Entrepreneurs: Create an Engaged and Empowered Workforce for Exceptional Business Growth Hardcover – February 2, 2011
From Publishers Weekly
Small-business owners will find much of value in public relations consultant Prosek's claim that employers should harness the energy and initiative of their workforce to drive new business rather than being strapped with sole responsibility. Prosek recounts how she successfully transformed her company into an environment that empowered, motivated, and rewarded employees to pitch business and pursue clients themselves. Using case studies from such companies as Edward Jones and Harley Davidson/Buell, she maintains that in both large and small businesses, employees can be empowered to become an "army of entrepreneurs." The theory, and even application, of employee-based growth is credible when applied to small businesses, but may be less feasible in larger organizations. While the opening chapters advance her argument by concentrating on the potential of employees as rainmakers and use her business as a template, she drops the thread in subsequent chapters, which drift to broad cultural and structural issues faced by larger companies, including how to create a formal training program and recruit and retain talent. (Feb.)
(c) Copyright PWxyz, LLC. All rights reserved.
“Small-business owners will find much of value.” --Publishers Weekly
"Jennifer Prosek not only takes a fresh look at business as usual, but gives the reader immediate tools to create a true partnership between employees and management." --Bay Area Business Magazine
“Prosek has extracted the essence of entrepreneurialism and turned it in to a management system for the new economy….It’s a must read for small businesses.” --New Age Retailer
“Army of Entrepreneurs…lives up to—and exceeds the expectations—of its title.” --BusinessInsider.com
Top customer reviews
The principles presented in the book are simple and practical. They may not be new, but they are well presented in an easy entertaining way. As an entrepreneur, you should be the one to motivate all your employees to think like entrepreneurs themselves. Even the lowest rank employees should feel that they are an important piece of the whole.
One of the ideas highlighted in the book is the concept about Commission for Life. It is the incentive of getting extra income by commission from clients that the employee has introduced to the company. The term life pertains to the life of the relationship of the client with the company, as long as the client stays and happy, the employee continues to the extra income to keep.
Jennifer also believes in total transparency, as transparency promotes trust. There is also no such thing as over communication, according to the author. Training is an important part of building a company, not only in-house, but also formal professional training for your employees. And also very important to always reward employees for a job well done.
The book is an easy read and full of very useful and practical advice. Recommended.
Organizations reflect those who lead them and that is especially true of the largest organizations, such as General Electric. Consider what Jack Welch said years ago at one of the company's annual meetings. He responded to a question: Why do you admire entrepreneurial companies so much that you want GE to become more like one?
"For one, they communicate better. Without the din and prattle of bureaucracy, people listen as well as talk; and since there are fewer of them they generally know and understand each other. Second, small companies move faster. They know the penalties for hesitation in the marketplace. Third, in small companies, with fewer layers and less camouflage, the leaders show up very clearly on the screen. Their performance and its impact are clear to everyone. And, finally, smaller companies waste less. They spend less time in endless reviews and approvals and politics and paper drills. They have fewer people; therefore they can only do the important things. Their people are free to direct their energy and attention toward the marketplace rather than fighting bureaucracy."
In addition to the aforementioned "game plan," Prosek also offers anecdotes and case studies that illustrate the AOE model in real-world circumstances as well as statistics, research, and commentary from various experts in the business community. Years ago, Thomas Edison observed, "Vision without execution is hallucination." That is why Prosek places such great emphasis on explaining or at least suggesting how to create, lead, deploy, and support an AOE. At the conclusion of each of 12 chapters, she inserts a "Six Steps Forward" section that lists what to do right after reading the material in the given chapter.
In Chapter 3, she shares her own thoughts about why big companies need entrepreneurs (i.e. to support innovation, keep in touch with customers, retain the most valued workers, move faster, and expand globally) and then recommends seven specific strategies for larger organizations (Pages 35-42). The case studies include those of Edward Jones, Emerson Electric, Ernst & Young, IBM, and Intuit. Again, the focus is on what works, what doesn't, and why. Other material within her narrative that caught my eye include "boot camp" (Pages 59-60), conducting training "workshops" (Hunting for Business, Advanced Hunting, Intrapreneurship, Planning and Organizing, and Teaching the Business), creating a talent pipeline (six steps, Pages 83-85), measuring success (formal and informal, Pages 113-129), managing disaster (Pages 172 and 189-190), and "Ten Questions to Ponder" in Appendix A (Pages 191-192).
Throughout her lively and eloquent narrative, Jennifer Prosek skillfully invokes a variety of military metaphors as she explains how to create "an engaged and empowered workforce for exceptional business growth." She rigorously covers each step of the process: recruiting, hiring, orientation, training, deployment, and performance measurement. There is no shortage of metaphors to call upon when describing this difficult but nonetheless essential process. I congratulate her on this brilliant achievement.
Those who share my high regard for this book are urged to check out Brian Carney and Isaac Getz's Freedom, Inc.: Free Your Employees and Let Them Lead Your Business to Higher Productivity, Profits and Growth, Erika Andersen's Growing Great Employees, Dean Spitzer's Transforming Performance Measurement and Enterprise Architecture as Strategy co-authored by Jeanne W. Ross, Peter Weill, and David Robertson.
The idea that every employee can contribute to building the business, no matter what their level of experience, seems obvious. Employees have a lot to offer. And, helping them understand the business, by having an open environment where the CEO or top people communicate and let people know how the business operates, makes sense. Often employees don't feel ownership in a company, don't feel appreciated, and do not even realize how integral they can be to the success of the company. This book shows how you can "show the love" to your employees, by investing in them, playing to their strengths, and engaging them in your business or department.
Companies are finding that old management models do not work well in this newly competitive and fast moving world. They realize that it takes more than just money to motivate and retain employees. Prosek shares not only her own experiences, but brings in stories from other companies. She details what worked for her company and others--during a major downturn (!)--and shares her recipe for success.
Prosek's advice and "action plan" are not complicated...she uses a lot of common sense and articulates WHY to "do" it, HOW to "do" it, WHAT to expect. She takes you by the hand and gives you a roadmap that you can customize to your company. No expensive consultants or complicated plans needed.
Even if you do not own your own business, but manage a team of people, Prosek's takeaways are spot on--there are things you can do right now! They make sense...
I read the book in one sitting. Well done!