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Army of Entrepreneurs: Create an Engaged and Empowered Workforce for Exceptional Business Growth Hardcover – February 2, 2011

4.5 out of 5 stars 10 customer reviews

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Editorial Reviews

From Publishers Weekly

Small-business owners will find much of value in public relations consultant Prosek's claim that employers should harness the energy and initiative of their workforce to drive new business rather than being strapped with sole responsibility. Prosek recounts how she successfully transformed her company into an environment that empowered, motivated, and rewarded employees to pitch business and pursue clients themselves. Using case studies from such companies as Edward Jones and Harley Davidson/Buell, she maintains that in both large and small businesses, employees can be empowered to become an "army of entrepreneurs." The theory, and even application, of employee-based growth is credible when applied to small businesses, but may be less feasible in larger organizations. While the opening chapters advance her argument by concentrating on the potential of employees as rainmakers and use her business as a template, she drops the thread in subsequent chapters, which drift to broad cultural and structural issues faced by larger companies, including how to create a formal training program and recruit and retain talent. (Feb.)
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“Small-business owners will find much of value.” --Publishers Weekly

"Jennifer Prosek not only takes a fresh look at business as usual, but gives the reader immediate tools to create a true partnership between employees and management." --Bay Area Business Magazine

“Prosek has extracted the essence of entrepreneurialism and turned it in to a management system for the new economy….It’s a must read for small businesses.” --New Age Retailer

Army of Entrepreneurs…lives up to—and exceeds the expectations—of its title.” --BusinessInsider.com


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Product Details

  • Hardcover: 224 pages
  • Publisher: AMACOM (February 2, 2011)
  • Language: English
  • ISBN-10: 081441673X
  • ISBN-13: 978-0814416730
  • Product Dimensions: 9.1 x 6.3 x 0.9 inches
  • Shipping Weight: 14.4 ounces
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Best Sellers Rank: #1,895,559 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Hardcover
Jennifer Prosek, CEO of CJP communications is brilliant! The "commissions for life" program hits it out of the park. She granted her employees commissions for life, just for introducing a client to her company! They did not even have to close the sale, and the employee received financial benefits for thinking out of the box and opening doors to a new client! No wonder her company grew in a recession!

With this idea alone, employees are inspired to do what it takes to help their employers grow in good times and hard times. As this inspiring author revealed from Frank Luntz book: Latest poll shows a transformational culture change in America since now 80% of employees would be proud to own a small business but only 14% want to be CEO of a large corporation.

As one who has led with major breakthrough in 9 large corporations and many smaller companies, and one who achieved my first 100 million dollar year in a division of a large company that had stalled for two years, I have to applaud Jennifer's ideas! Large corporations better wake up and implement her ideas right now or they will be left behind in the cultural revolution in America now!

I suffered through trying to hire top talent for the largest software company in the world as they were lured to go to work for a startup company called "google". We made large mistakes when we started hiring based on large corporation experience and just ivy league degrees. Had to laugh, cause Jennifer reveals that now google is losing employees to facebook :-), cause their culture is stifling.

As a former Business Intelligence Consultant for the largest business consulting company in the world, I have to agree with Jennifer about the problems at some large corporations.
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Format: Hardcover
Army of Entrepreneurs is a great book for any entrepreneur, business owner, senior executive, or manager.

The idea that every employee can contribute to building the business, no matter what their level of experience, seems obvious. Employees have a lot to offer. And, helping them understand the business, by having an open environment where the CEO or top people communicate and let people know how the business operates, makes sense. Often employees don't feel ownership in a company, don't feel appreciated, and do not even realize how integral they can be to the success of the company. This book shows how you can "show the love" to your employees, by investing in them, playing to their strengths, and engaging them in your business or department.

Companies are finding that old management models do not work well in this newly competitive and fast moving world. They realize that it takes more than just money to motivate and retain employees. Prosek shares not only her own experiences, but brings in stories from other companies. She details what worked for her company and others--during a major downturn (!)--and shares her recipe for success.

Prosek's advice and "action plan" are not complicated...she uses a lot of common sense and articulates WHY to "do" it, HOW to "do" it, WHAT to expect. She takes you by the hand and gives you a roadmap that you can customize to your company. No expensive consultants or complicated plans needed.

Even if you do not own your own business, but manage a team of people, Prosek's takeaways are spot on--there are things you can do right now! They make sense...

I read the book in one sitting. Well done!
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Format: Hardcover
Honestly, this book started very cheesy. It looked like another tired book by a consultant just trying to drum up speaking engagements or business. But to my surprise, this really was a good book with tons of excellent advice. Chapters 7 and 10 were the best for me, about how the leader needs to blog and how to pay so people will stay. I don't write long reviews, because personally I don't read long reviews, but trust me, if you are a business owner or leader, this book is worth your time.
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Format: Hardcover
For years there have been articles, books and speeches advising, discussing and extolling the benefits of having fully engaged employees. The message is all the same: your business will profit immensely if the employees have an owner's perspective toward the business.

I think the message is becoming more important. With the old command and control style of management losing its effectiveness, it is more important that you find ways to get the employees fully engaged.

In the Army of Entrepreneurs, Jennifer Prosek gives a very detailed account of how she has structured her business so the employees feel a sense of ownership. Actually it is more than just a feeling, she has structured her business so that all employees are active participants in the success of the business. She ties financial rewards to the results of the employee's entrepreneurial efforts.

One of the ways she does this is with a program she calls Commission For Life. Any employee responsible for the initiating new business will receive a commission from all income generated from that client so long as they remain an employee. But she teaches them a lot about the business by paying the commission only when the income is received - not billed. Therefore the employee learns some hard facts about business and begins to appreciate more about what makes the business profitable.

Employees will not naturally know how to be entrepreneurial. She says that you must train them. She gives some very good insights into training and developing the employees so they understand the overall business as well as their individual tasks.

One of the things that becomes very clear is that many potential employees cannot function in a company with the Army of Entrepreneurs philosophy.
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